🐙Arija Tyminski’s Post

According to the findings from our Annual Future Ready CMO Study, a staggering 70% of Chief Marketing Officers express concern that the pace of cultural and business evolution is falling behind. As the 2024 approaches, we're not spectators; we're active participants, dedicated to propelling innovation and steering transformative change. Our dedication to shaping the future is reflected in our 2023 research report, filled with valuable strategic insights. Use this report as a guide to navigate the uncertainties of the coming year. Explore it to gain the knowledge necessary for success in the constantly changing realms of marketing and leadership. Read the comprehensive report here: https://lnkd.in/e4UZh93Y #FutureReadyCMO #InnovateMarketing #GlobalChangeMakers #StrategicInsights #MarketingRevolution #2024Trends #LeadershipInnovation

Over half of marketing executives feel that cultural and business practices aren't evolving quickly enough. To thrive, leaders need to push for organizational change and adapt to challenges like talent development, economic volatility, and digital transformation. It's time to accelerate change! Let’s gear up and develop the future of marketing together! Take a peek behind the curtain and get some insight on today's marketing leaders' take on the future. https://lnkd.in/e4UZh93Y #MarketingLeadership #OrganizationalChange #DigitalTransformation #FutureOfMarketing #BusinessTransformation #LeadershipInsights #MarketingStrategy

How can a CMO make a meaningful impact on society through their role in marketing? 🗣 "Marketing executives who bring their heart and passion to their work can have an immense cultural impact." This thought-provoking article provides valuable insights into leveraging marketing strategies for positive change. What are your thoughts on this? Let us know in the comments below. https://lnkd.in/eAAaSMFs #CMO #Marketing #Leadership

How can a CMO make a meaningful impact on society through their role in marketing? 🗣 "Marketing executives who bring their heart and passion to their work can have an immense cultural impact." This thought-provoking article provides valuable insights into leveraging marketing strategies for positive change. What are your thoughts on this? Let us know in the comments below. https://lnkd.in/enTejWiT #CMO #Marketing #Leadership

CMO's are facing an existential crisis. In these uncertain times, companies are eliminating the position, instead positioning ultimate responsibility for the marketing function under COOs. But the truth is, CMOs are vital C-suite partners in enabling decisions and the operational execution of an experience that earns customer-driven growth. Marketing leaders must expand their skill sets and those of their teams to ensure their place as leaders of their company's customer experience transformation. Check out this great cartoon by Tom Fishburne at Marketoonist. #CMO #marketing #leadership #customerexperience #transformation

Stop the Brand Building vs. Performance Marketing Fight! Struggling to balance brand awareness with immediate sales? You're not alone. This fantastic Harvard Business Review article by Harvard Business Review: https://lnkd.in/eXmMHaeA dives into how these two marketing forces can actually work together to supercharge your growth. The key? Aligning performance marketing with your brand-building strategy. Learn how to: - Break down silos between brand and performance teams. - Measure the true impact of your brand building efforts. - Craft a marketing strategy that drives both sales and brand loyalty. Read the full article and share your thoughts on how you've bridged the gap between brand building and performance marketing in the comments 👍

Achieving Market Leadership: Strategies for Business Success Market leadership is a coveted position that signifies a company’s dominance and influence within its industry. Achieving market leadership requires a blend of strategic vision, innovation, and relentless execution. https://lnkd.in/emFtmSvd #MarketLeadership #BusinessSuccess #CompetitiveAdvantage #CustomerAttraction #BusinessGrowth #BusinessEnterprising

Calling all marketing leaders—let's dive into the taboo topics, the mishaps and lessons learned. Join Claire Cronin, CMO at Chelsea Football Club, Kirsten Cox, VP EMEA Marketing at ServiceNow, Virginie Faucon, SVP Marketing at AXA, and HotTopics Editor, Peter Stojanovic, for a fun and candid discussion at The Studio, for: 'How Not to Lead a Marketing Function Today'. 🚫 🔎 Questions include: 1️⃣ Life lessons in leadership 2️⃣ The big no-no's 3️⃣ Overrated marketing advice to retire Don't miss out on this insightful discussion and more. Register now to join your peers ➡️ https://hubs.la/Q02sR6y70 #hottopics #marketingleaders #thestudio

As always painful truths with Tom Fishburne. According to MarketingWeek, more than a third of companies don’t have a marketer at all on the leadership team. For smaller businesses with fewer than 250 employees, that figure climbs to nearly half. And even for organizations with a marketing seat at the leadership table, the marketing function is often poorly understood and respected. McKinsey & Company reported last fall that companies that place marketing at the centre of their growth strategy are twice as likely to have greater than 5% annual growth. Yet they also found the impact of marketing was often hampered by the murkiness of the role, how the role was perceived by the rest of the organization, and how the role is measured. Do you have a marketing leader on your leadership team? Does the rest of the organisation understand the role of marketing? #marketingstrategy #marketingleadership

CONTENT | Gain exclusive insights from Siew Ting Foo's captivating discussion at our first-ever Digital Day in Singapore! Discover the evolving landscape of CMO roles, emphasizing purpose-driven leadership, global-local synergy, and team resilience. Don't miss out on this enlightening read! Read the full article - https://lnkd.in/eG5-jaBw #DigitalDay #CMOInsights #MarketingLeadership