Arry Tanusondjaja’s Post

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Senior Marketing Scientist at the Ehrenberg-Bass Institute

How not to be distinctive. I'm a category buyer -- but I don't have any strong mental availability of western hot sauces other than Tabasco. Cartoon courtesy of The New Yorker. cc. Jenni Romaniuk https://lnkd.in/gukJfHne #marketingscience #distinctiveassets #ehrenbergbass #branding

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Vivek S.

GRC | SaaS | Sales Leader | Driving Revenue and Team Excellence

2mo

This is where the Sriracha sauce by David Tran wins the battle. Zero marketing, No Sales teams, only distribution lead !

Adrian Jarvis

Strategist | Freelance | Consultant

2mo

Cholula has the wooden stopper for the table... Valentina has the big bottle for cooking. That's how I buy my favourite brands. I am also a fan of Sauce Shop for the 70s labelling tape. Distinctiveness matters more than differentiation.

Judy Olsen

Freelance EN copywriter, UX writer, scriptwriter, and content writer. UK based, mostly works remotely in Europe.

2mo

I just go to Lupe Pintos in Edinburgh, look at all the pretty bottles, then ask what they recommend. Job done.

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Carl Geraghty

Helping people who help people help people

2mo

Under-researched by the New Yorker, there are loads! And new entrants all the time

Jason Chebib

Co-Chair, The Marketing Society New York

2mo

One of the reasons why I love the current US ad campaign by Frank's Red Hot: endline "I put that $h** on everything" - an awesome distinctive brand asset. Arry Tanusondjaja Jenni Romaniuk

Brad Prose

Chef Owner at Chiles and Smoke

2mo

Well, this just discouraged me from releasing my limited run of Brad's Scary Butt sauce.

Dennis Fino

CEO at Barney Studio | Naming & Branding Expert | Helped & Established more than 100 brands globally

2mo

This is so true!

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