Art Fairs Service’s Post

THE PRO VERSION OF THE ART FAIR CALENDAR IS NOW AVAILABLE! Following the success of our Art Fair Calendar and important feedback from numerous art fairs, galleries and artists, we have updated our calendar to the Pro version. Read more about the new features below and sign up for free until August 31st! 💡 What is the Art Fair Pro Calendar? With the Pro version, art fair organisers can quickly and easily control the information they share with our community about their fair. 💡 How does it work? In addition to the most important information, such as date and location, art fair organisers can now enter more detailed information, revolutionising the search process for potential exhibitors and fair visitors and making their selection easier. 💡 Where to start? We encourage all art fair teams to check their inbox for more information and a unique link to their Calendar profile! If you can’t find the email, please contact us and we will guide you through the process! 📩 Use the Pro feature until August 31st to register your fair's edition free of charge!

New Artsy 2024 Art Fair Report is in line with ANASAEA - The Artverse findings: 🖼️ Sales: Online viewing rooms during art fairs will be utilized by 57% of galleries at art fairs 📉 Decrease in participation: Most notably, 29% of galleries plan to take part in fewer fairs this year. 💼 Motivation to participate: 45% aim for new market expansion 🌍 Pandemic's impact: 33% plan fewer fairs in 2024 compared to pre-pandemic levels, highlighting ongoing industry assessment. 💰 Cost concerns: 56% find fairs expensive, with 43% reducing participation due to costs. Clearly global brand expansion, use of new display and distribution technology, (like #3D viewing rooms) and cost cutting are central themes which is standard to any industry experiencing #digitalbusinesstransformation

Begin reaching out to potential buyers from your contacts list 4-6 months before the art fair. Keep engaging with them both before and after the event. Craft a concise pitch highlighting what's unique about each artist and their work, tailored to what typically motivates buyers of an artist's work, such as the artist's renown or the story behind the piece. Offer an incentive to entice people to sign up for your gallery's mailing list. Keep in mind that most visitors to your booth may not purchase immediately. However, art fairs are about nurturing connections and consistent follow-up. Patience will lead to sales. #artsales #sellingartonline #sellmoreart #galleryfuel #artbusiness #artdealing #galleryowner #artbusinessconsulting

2024 is shaping up to be an exciting year for art fairs! According to a recent article in The New York Times, art fairs have managed to survive the pandemic and are on the rise again. The article highlights some of the most important art fairs that will take place in 2024, including Art Basel Miami Beach, Frieze London, and TEFAF Maastricht. As a platform for galleries to showcase their artists and attract new collectors, art fairs play a crucial role in the art world. Which art fair are you most looking forward to attending in 2024?

Save the date -

The state of art fairs 2024- As the report investigates the primary sales approaches employed by galleries engaging in art fairs, explores the various categories of artworks they offer, and examines the art fair cities considered most crucial by respondents within the global art community. https://lnkd.in/d7QShR53

Like with most things, the more upfront planning with your art fair sales and marketing strategies, the more enjoyable the process and the higher the rewards.  Art fairs can be overwhelming but valuable for meeting new buyers and networking in the art world.  Be confident in your goals and your resources before going into it.  Focusing too much attention on fairs can sometimes strain relationships with your gallery artists and other clients. Personalized marketing to your best leads should start months before the fair with a soft touch.  Make finding your booth and learning what you will present easy by creating a dedicated page on your gallery website for each fair. Be creative with lead-generating strategies to draw people into your booth.  The lessons learned from trying a new approach will be valuable for other gallery marketing initiatives. When you return home, you will be exhausted, but do not forget to send a personalized “thank you” email to all your new contacts. A resource like Gallery Fuel could help you take your art gallery business to the next level. Click the link in bio to learn how to join Gallery Fuel. #artsales #sellingartonline #sellmoreart #galleryfuel #artbusiness #artdealing #galleryowner #artbusinessconsulting

Like with most things, the more upfront planning with your art fair sales and marketing strategies, the more enjoyable the process and the higher the rewards. Art fairs can be overwhelming but valuable for meeting new buyers and networking in the art world. Be confident in your goals and your resources before going into it.  Focusing too much attention on fairs can sometimes strain relationships with your gallery artists and other clients. Personalized marketing to your best leads should start months before the fair with a soft touch. Make finding your booth and learning what you will present easy by creating a dedicated page on your gallery website for each fair. Be creative with lead-generating strategies to draw people into your booth.  The lessons learned from trying a new approach will be valuable for other gallery marketing initiatives. When you return home, you will be exhausted, but do not forget to send a personalized “thank you” email to all your new contacts. A resource like Gallery Fuel could help you take your art gallery business to the next level. Click the link in bio to learn how to join Gallery Fuel. #artsales #sellingartonline #sellmoreart #galleryfuel #artbusiness #artdealing #galleryowner #artbusinessconsulting

When planning your gallery's art fair, it's crucial to think about the artists, artworks, logistics, and staff responsibilities. A consistent and organized approach is easier with an art fair planning template. To increase the chances of success, ensure your marketing, sales, and management teams are aligned well before the event. Start planning early and standardize your art fair planning process for the best results. Need personalized help with the challenge of managing your art gallery? Why not schedule a call to chat? See the link on my profile to learn more about my advisory services. #galleryfuel #gallerymanagement #sellingart #gallerymarketing

I commented before on the art fair model. It has many great aspects, one being to expose galleries, artists and makers to a large audience. But it has challenges on both sides of the booth: exhibitors struggle to create a meaningful connection with the thousands of passing visitors. Visitors struggle to figure out what's interesting? Surprising? Innovative? Worth adding to their collection? A lot of prep work happens before taking my guests to an art fair: 1. a detailed review of the galleries and works presented, 2. find out from my guests what interests them, 3. create a comprehensive booklet that matches the fair offering and the clients' interests (they can refer to it during and after the fair), and 4. create a bespoke tour of the fair, tailored to the guests' interests. This personalised approach best serves the galleries', artists' and guests' interests - and since I do not take commission on sales, my recommendations are totally unbiased. Collect Art Fair is our next craft trip, February 26 to march 3. https://lnkd.in/gSYFtgX7 Crafts Magazine Crafts Council JourneyWoman™: Women Over 50 Travel