Take 2 minutes to watch this powerful video 🙏💡👇 ⚠️(Watch before you read the post)⚠️
🚨STOP! Watch the video before you continue reading! 👀 A groundbreaking commercial from France that's making global waves! Created by Orange and Publicis Groupe using their AI platform, this ad challenges gender perceptions in sport. At first glance, it appears to be a men's football promo featuring Les Bleus, France's national men's team, scoring and winning amidst a roaring crowd. 💪 But here's the twist! The real stars are France's women's team, who are skillfully disguised as the men's players, breaking stereotypes and celebrating representation in sports. This campaign empowers women and inspires the next generation to dream big, challenging gender perceptions on sport. The video also: 🙌 Fights Stereotypes: By showcasing women's athletic power, the ad defies harmful stereotypes and proves that talent knows no gender boundaries. 💪 Celebrates Representation: The ad features France's women's team disguised as the men's players, showcasing the importance of visible representation for inspiring the next generation of girls to follow their dreams in sports. 😍 Builds Confidence and Empowerment: Female athletes exude confidence and determination on the field, empowering women everywhere to believe in themselves and break barriers in any field they choose. ⚡ Advocates for Equal Opportunities: This campaign advocates for equal resources and opportunities for both men and women in sports, ensuring that female athletes receive the same level of support. 💫 Inspires Advocacy: Athletes' voices have the power to influence societal change. By standing up for gender equity, they inspire others to join the movement. What a smart and witty use of a global platform to share so many important messages! ⚽️❤️🌟 Watch the original French version here: https://lnkd.in/eX_JsqEv Thank you to CEOs for Gender Equity Mark Stickells for flagging this powerful video with our team! #CEOsforGenderEquity #BreakingBarriers #ChallengingGenderRoles
Orange - la Compil des Bleues (English version)
https://www.youtube.com/
I’ve seen it a few times recently and find it fascinating.
Very powerful Ashley McGrath
Facilitator - Speaker - Consultant - Mediator
1yBrilliant Ashley McGrath