Ashley France, J.D.’s Post

We need your VOTE! 🗳️➡️https://bit.ly/3YG7ahI Help bring our panel "Roadmap to Equity for Black Creators" to #SXSW 2025💥 Our GM of branded content and creative Victoria Jordan will join APT-122 ’s Tachand Dubuisson to discuss how brands have the power to ensure Black Creators receive equitable representation and compensation. 💪🏾 Your vote matters. By supporting our panel, you're helping us advocate for change — empowering Black Creators to have the same opportunities and support as their non-Black counterparts. Click on the link below to cast your vote before August 18th, and help us get the word out: 📣 Reshare this post and tell your network why you’d like to see this panel  at #SXSW2025, and encourage them to vote. 📣 Tag people that would appreciate getting this important conversation on stage in the comments below. 📣 Drop a ✅ to let us know you voted (and don't forget to check out and vote for our other panels, too)! https://bit.ly/3YG7ahI

Eight impactful ways to meaningfully honor, include and uplift black voices on your platforms during #BlackHistoryMonth. 📣✊🏿 1️⃣ Diversify your feed: Follow and engage with black creators in your space to broaden your perspectives. 2️⃣ Support black businesses: Leave positive reviews for products/services you love from small black-owned businesses. 3️⃣ Read, don't skip: Take the time to absorb and appreciate the educational posts your friends are sharing about black experiences this month (and always!). 4️⃣ Elevate black voices: Repost, share, and engage to amplify the reach of black creators and influencers. 5️⃣ Give credit where it's due: Acknowledge and tag black creators when inspired by their ideas or trends. 6️⃣ Long-term partnerships: Seek out black UGC creators, influencers, and business owners for meaningful, lasting collaborations. 7️⃣ DE&I check: Ensure your own content is inclusive and reflects diversity, equity, and inclusion. 8️⃣ Speak up: Encourage conversations about Diversity, Equity, and Inclusion (DE&I) on social media. Don't be afraid to ask questions and join the dialogue. Allyship isn't about perfection, it's about showing up. Of course we've made our own missteps along the way, but the beauty is that it has allowed us to learn from them. 📣 You can't grow if you aren't willing to make mistakes. 📣 Join us in showing up this month, imperfectly, to use our platforms to support and celebrate black excellence. Do you have a black creator you love? Tag them in the comments! #AMRDigital #SocialMediaForChange #BlackCreators

Represent to resonate. 🔊 Mainstream #audio culture thrives on the innovative work of Black creators. Bringing community members into the fold and spotlighting Black artists can help #brands connect and get in on the ground floor.  Download our latest #infographic for the insights you need to craft campaigns that foster brand affinity and loyalty. –> https://bit.ly/48ytKub #Blackpride #diversityandinclusion #diversityinmarketing #authenticmarketing #culturalinsights #brandmarketing

February is #BlackHistoryMonth, and we believe it's important to celebrate diversity and amplify black voices in the online community. 🖤 Swipe to see 5 Black #ContentCreators our team wants you to check out! ✨ Drop the name of your favorite black content creator(s) in the comments below! 👇 #ThatRandomAgency #BlackContentCreator #MarketingAgency #ContentCreation #RandomRecommends

✨ Black creators are redefining the game. Just like the historic moment when Black women swept the gymnastics podium (you can take the medal but you can't take the image and moment!), the creator economy is putting Black talent in the spotlight where it belongs. From Tyler Perry’s email-driven empire to Issa Rae’s YouTube beginnings, the creator economy has LONG BEEN a launchpad for Black artists, athletes, and entertainers to overcome the historically systemic barriers facing them in #Hollywood and elsewhere! And now, we’re taking this conversation to SXSW with our panel: “Visibility & Wealth: The Black Creator's Playbook.” 🔥 What You’ll Learn: - How to break through algorithmic barriers that limit our reach. - Tactics to transform followers into an engaged, thriving community. - Advanced monetization strategies that empower, not exploit. 🗣️ Meet the Panelists: - Alaina Fingal - Financial guru teaching money principles. - LaShonda Brown - The tech educator simplifying digital tools for all. - Damien Ritter - The mastermind supporting mega creator #BiggJah. - Uzo Ometu - Your moderator and Founder of BlackOakTV. 💡 Why This Matters: As Black creators continue to ascend, the stakes have never been higher. This panel is more than just a discussion—it’s a guide to ensuring our stories, our art, and our influence are amplified and valued. 🗳️ Your Vote Can Make a Difference: Help us bring this critical conversation to SXSW. Vote for our panel and let’s elevate Black creativity to new heights. Vote here: https://lnkd.in/eyqgQ3M3

PRs TAP IN 💥For some upcoming articles I’m looking to speak to: - A young, Black woman (20s) who is a successful UGC creator - A Black woman in marketing to talk about UGC - A young, Black woman (20-30s) who’s brand is surrounding journaling - A Black MHP to talk about the benefits of journaling. #journorequest

The brilliant Issa Rae flipped the script with "Insecure" - not only for "awkward black girls" 😉 but in the show's groundbreaking portrayal of black men. My friend Sarah M'Panzu shared a really cool video analysis that breaks it down far better than I could: [https://lnkd.in/eeFVhbwS] But here are my 3 takeaways as to why Insecure was revolutionary for black male representation and why it's REALLY worth the watch: 1️⃣ It showcased a diverse array of black male characters - from wealthy professionals to starving artists - challenging typical black stereotypes and offering a refreshing, nuanced take on black masculinity. #EmbracingDiversity 2️⃣ Through characters like Jared, Daniel and Nathan, Issa redefined success - chasing passion over paycheques and finding beauty in fulfilment beyond society's standards. Her nuanced writing humanised these men, showing that success comes in many forms - not just six-figure corporate jobs.  3️⃣ Most powerfully, Issa centralised the stories of privileged black professionals navigating universal challenges like love, identity, and purpose. Their blackness was not the sole focus - it simply shaped relatable human narratives we could all connect with. #HighlightedUniversalNarratives Insecure reminds us that when media depicts our full, diverse selves, we feel truly seen and I'm here for this kind of representation! 🙌 But ultimately that's my long-winded way of saying I need a new show to watch! 🤣 Question: What other shows broke ground with positive BLACK portrayals? Let's make a watchlist. Also if you haven't seen Insecure? It's time to start streaming! You know what to do 😉 #BlackHistoryMonth #BlackRepresentation #Insecure #BlackExcellence #BlackMen #NetflixWatchlist

Breaking Stereotypes in the Black Community: Projecting Positive Images In this video, we discuss ways to address negative stereotypes in the Black community and promote positivity. From projecting what you want to see to consuming uplifting content, join us as we explore strategies for breaking stereotypes and building a stronger community. #BreakingStereotypes #PositiveBlackCommunity #AddressingNegativity #PromotingPositivity #UpliftingContent #CommunityBuilding #BlackExcellence #ChangingNarratives #StereotypeFreeZone #BuildingStrongerTogether

On this Juneteenth, how about we free Black content from its captive state. While many of the decision-makers in advertising are frolicking in the South of France right now, I wonder if anyone is broaching the topic of the placement of Black content. The current cycle goes something like this: >Black Consumers: “where is the content that tells our stories; shows our perspective; gives a fuller picture of Black life?” >Networks: “we hear you; we want to be more equitable with our programming; we have to do better and we will!” >Black Consumers: “great, love to hear it!” >Networks: identifies Black creatives, produces content featuring Black talent, and promptly places content on subscription-only streaming platform only to cancel when the audience doesn’t follow suit This pattern is a clear indication that networks don’t value the content or they only view the Black consumer as a cash cow. Neither perspective is acceptable. #actualequity #canneslions2024 #diversityinadvertising #diversityequityinclusioninmedia #diversityinmedia #juneteenth #justathought

How Beyoncé's "Cowboy Carter” Reimagines Black Storytelling Beyoncé's "act II" with the "Renaissance" album " CowBoy Carter" and her "ivy park rodeo" drop that launched 4 years ago has the internet buzzing this week! It was right in front of us this whole time!! Beyond the fashion and music, there's a deeper story unfolding. It's a revival of Black cultural ownership and a powerful reclamation of narratives stolen from us. ✊🏾 For centuries, Black contributions to country music and Western wear have been downplayed or erased. Now, we're seeing a new generation, like Beyoncé, proudly embracing their inner cowboy and cowgirl. This isn't just a trend; it's a reclamation of our heritage and a celebration of Black joy in unexpected spaces. Here's what we can learn from Beyonce’s Act II": Storytelling with Soul: Beyoncé's visuals will be rich with symbolism, weaving together historical references with modern interpretations. This layered storytelling invites us to connect with the past, present, and future of Black culture. Beyond the Product: "Act II - Cowboy Carter" isn't just selling songs; it's selling a feeling, a connection to a BROADER narrative. This approach allows brands to build deeper relationships with their audience. Community Building: By celebrating Black ownership of the Western aesthetic, Beyoncé strengthens the Black community. Brands can use storytelling to foster similar connections within their own communities. Let's spread the story! We can amplify Black voices by: Supporting Black-owned businesses in fashion, music, and storytelling. Sharing historical accounts of Black contributions to country music and Western culture. Demanding diverse representation in media and advertising campaigns. Think about all the other cultures with untold stories. Dig deep, my friends. Together, we can rewrite the narrative. Let's use storytelling to celebrate Black excellence YEAR AROUND, honor our history, and build a more meaningful future. #BlackExcellence #CulturalReclamation #ActII #Beyonce #marketing #campaigns #Socialtrends #cowboycarter #socialmedia