Ashley Walters, APR’s Post

#podcast Jess Ellis, Senior Specialist, Client Partnerships, Politics at VDX.tv, illuminates the CTV and OLV landscape for political and advocacy advertising. With the increasing shift to streaming and the use of apps to download and watch videos, targeted advertising opportunities are diverse and effective for reaching specific segments of voters. The length of the ads is also shrinking as voter attention spans shorten, requiring more imaginative use of words and images. We talk about applying advertising strategies used in the commercial sector to political outreach and persuasion, premium CTV inventory & finding those who pay to avoid streaming ads. #FASTapps #VideoAdvertising VDX.tv https://lnkd.in/gYyTP748

CTV can reach relevant audiences directly and provide messaging/ advertising for Women's Health rights. https://lnkd.in/ejNtvAC2 #streamingmedia #digitaladvertising #advertisingandmarketing #journalism #creativeadvertising #healthinsurance

Despite making up around a third of the UK, over 55’s appear in only 23% of UK TV ads. Our Business Director, Garett Farrell, explores why you shouldn’t ignore part of the population which holds 70% of all household wealth. Please follow the link below to read the full article: https://lnkd.in/e5Ya-mBS #advertising #matureaudience #contentstrategy

Vivek Ramaswamy announces a halt in TV ad spending before the Iowa caucuses and New Hampshire primary, labeling such expenditure as 'idiotic' due to its low return on investment (ROI). Click on the link to read the full story! https://lnkd.in/eXywq9Fi #indiabroad #NewIndia #newindiaabroad #CampaignStrategy #AdvertisingPause #PoliticalInsights #ElectionApproach"

Campaigns favor running their spots in local newscasts because they are watched by viewers who are politically engaged and more likely to go out and vote. They tend to be older and more likely to watch traditional TV than younger consumers. #tvnews #tvadvertising #localmedia #localadvertising

Despite making up around a third of the UK, over 55’s appear in only 23% of UK TV ads. We explore why you shouldn’t ignore part of the population which holds 70% of all household wealth. Please follow the link below to read the full article: https://lnkd.in/e5Ya-mBS #advertising #matureaudience #contentstrategy

Constant diversification of media channels makes it more challenging than ever for advertisers to reach their target demographic. Sometimes, it’s easier to cast a wide net, which is why many are choosing to invest in ad spots during large-scale televised events such as the Grammys and the Super Bowl. 📺 Who said television is dead? Find out why ad spend for live telecasts of tentpole events like these is on the rise and why it’s likely worth the substantial price tag: https://hubs.la/Q02w6byX0 #MediaIntelligence #DigitalPlanning #GuidelineData #AdSpend #AdSpend2024 #2024AwardSeason #SuperBowlLVIII #LiveEventBroadcasts

In a report by eMarketer's Paul Varna, political ad spend is expected to reach $12.3 billion. But the most interesting insight is that traditional media will get the biggest cut of political ad spending, led by television. Showing once again that traditional media is the best way to build awareness! #traditionalmarketing #television #radio #awareness #advertising

Election times are always good for TV news channels. Not only there are hundreds of topics to report, discuss and debate, but also from the advertising viewpoint such phases are exciting as political parties splurge on buying airtime to get across their messages to the masses... Read More At:- https://lnkd.in/gi_zNCxT Republic World #electiontimes #tvchannels #newschannel #advertising #politicalparties #news #newsfeed #dailynews #newsupdate #ibwnews

New analysis by the American Communities Project and Comscore, Inc. shows that rural communities continue to experience challenges associated with broadband infrastructure. At the same time, CTV viewing data 📊 suggests that some of the most rural communities have CTV viewership levels that exceed the national average – a counterintuitive finding that agencies and advertisers will want to consider when planning their media buys to optimize their allocation of spend and reach viewers in rural communities across the country. Read the blog 👉 https://lnkd.in/edifsPBR For more details about Comscore's Advocacy and Political Solutions visit https://lnkd.in/e2z3hu5Q #politicaladvertising #ruralbroadband #ctvviewing #mediameasurement #comscore