You wouldn't believe the battles we had to fight to get this work into the wild. The rules and oftentimes personal opinions about what's acceptable and what's deemed "gross" or "too sexual" related to advertising women's health products is at best confusing but mostly sad. Just don't call it a vagina, they said 🙄 Well, it turns out, us ladies have been calling our vaginas all kinds of names, because well, calling it what it really is is frowned upon. Huge kudos to the all-star female Curiosity team for the relatable insight, beautiful storytelling, and the fight to get it on air. And shout out to our courageous client pH-D Feminine Health for bravely taking on the battle every day. Love and Hearts ❤️ Samantha Huerkamp Katie Gerdes Pam Fraser Natalie Brinkman Gail Kreimer Katie Hurier Jane Tsivitse Danielle Patton Deeannah Seymour Jane Merten
🦫, 🌮, 🐈 Whatever you call your lady parts, pH-D Feminine Health health is there for the full vagourney. “Using euphemisms for ‘vagina’ was necessary because some mainstream broadcast networks prohibit the word in advertising.” – Deeannah Seymour Catch our first work for pH-D across broadcast, CTV, and social. ADWEEK and Sara Century has all the details: https://lnkd.in/guQigcAW #advertising #clientwork #adcampaign #creative #womenshealth #femininecare
I can only imagine the delicate balance between safe and boring and pushing for a new creative perspective. Well done!
BOLD WORK! Love it. This reminds me of working on Charmin, but times a billion. Congrats to you and your team!
Brav-oh! Really great work. Really.
Haha this rocks, definitely worth the fight!
Great stuff! This has Sam, Katie, and Pam all over it. Hho-HA!
worth the fight, great work!
I love that Ashley Walters, APR! Funny and real at the same time. Great job!
Love this, keep up the great work Curiosity! 💕
Kudos!
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1moAh - mazing.