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Register for eCommerce Expo Asia 2023 and see all Dotdigital has in store: https://lnkd.in/gNPxuw2a You data as customers interact with your brand. And now with so much online, there’s more data at your fingertips than you could have imagined before. Emphasizing customer data privacy and integrating it into your marketing strategy can foster trust with your audience while keeping you compliant. Read more by Dotdigital https://lnkd.in/e9dBnXw6

At Monetate, we’re glad that the “cookieless future” doesn’t apply to Girl Scout cookies! 🍪 🍪 🍪 🍪 But unfortunately, it does apply to third-party tracking cookies on websites, that are being blocked by Google. ⛔ ⛔ ⛔ ⛔ But, what can marketers and merchandisers do? How to fill the void left by losing third-party data from website visitors and customers? 🔍 What Does Data Privacy Even Mean for Brands Today? With the phasing out of third-party cookie support, businesses are facing constraints on data collection and storage. This includes limited data gathering capabilities and reduced availability of third-party data for purchase. However, amidst these challenges lies an opportunity for brands to prioritize first-party data and refine their personalization strategies. Embracing these changes will be essential for navigating the evolving landscape of data privacy while maintaining consumer trust in a regulated digital environment. 💡 How Can Your Brand Prepare? Explore our guide, "Personalization in the Age of Data Privacy and Cookieless Commerce," featured on our blog for actionable insights and strategies to thrive in this new era. Learn More: https://lnkd.in/eV-aKEHq #DataPrivacy #Personalization #CookielessCommerce #DigitalMarketing #eCommerce #BrandStrategy #monetate #personalisation

🔒 The impact of data privacy on marketing has never been more profound. With stricter regulations and the depreciation of third-party cookies, marketers are navigating a new landscape where transparency and trust are paramount. 📊 According to recent insights from Braze, businesses are increasingly focusing on first-party and zero-party data strategies to meet these challenges. This shift not only respects consumer privacy but also enhances the accuracy and effectiveness of personalized marketing campaigns (Braze) (Precisely). 💡 Precisely underscores the need for explicit user consent and transparency about data usage. By adopting these practices, brands can build stronger relationships with their customers while maintaining compliance with evolving privacy laws (Precisely). 🌟 The balance between personalization and privacy is crucial. As highlighted by Go Inspire, achieving this balance involves leveraging data analytics and respecting customer preferences, leading to more meaningful and effective marketing efforts (New Digital Age). In this new era, brands that prioritize data privacy and transparent practices will gain a competitive edge, fostering trust and loyalty among their customers. At Welly, we collect various types of customer data such as symptoms, lifestyle preferences, dietary habits, and so on. #Marketing #DataPrivacy #CustomerTrust #Personalization #MarketingTrends

Many customers today place little faith in the way companies handle their data. Yet retailers are more reliant than ever on customers choosing to share their information in exchange for more productive digital experiences. It's up to brands to do better. To do this, they need to create more clarity about how they use customers' data, show that they take security and regulatory compliance seriously, and deliver digital experiences that demonstrate real value for customers. This isn't only good for consumers, it's great for business. This week in Retail TouchPoints (https://lnkd.in/gZ_wjJxt), I've outlined my thoughts on steps brands can take to improve trust. What are you doing to give customers confidence in how you're using their data? https://lnkd.in/gu9n7aca

Attest CEO Jeremy King examines why consumers are becoming less inclined to share their data with brands - and what brands can do about it - in this article in International Business Times. #consumerprivacy #dataprivacy #dataprotection #consumertrust #cookielessfuture #cookieless #zeropartydata #digitalmarketing #digitaladvertising #marketingprofs https://lnkd.in/dVX-yrS4

Providing a great experience to online shoppers requires personalization, but adhering to the strictest #dataprivacy policies makes it difficult to collect the data required to create personalized experiences, writes Namogoo CEO Chemi Katz. Chemi outlines for Forbes how retailers can balance the two priorities. https://lnkd.in/gDgtRZY6

The end of third-party cookies is reshaping our industry. 🍪 Identity management is going mobile, with phone numbers emerging as the effective identity solution. Based on our research, 49% of marketers say their business uses a phone number as a way of identifying consumers for marketing purposes. Of those that don’t today, 38% are interested. Check out some of the ways our Attentive customers are adapting to a cookieless future with approaches to collecting and actioning first and zero-party data. And explore the full research study mentioned above in the comments 👇

Privacy is top of mind for consumers and marketers alike. So there’s never been a better time to review and reshape your data and measurement strategies for 2024. 📊 From understanding consumers to communicating consent signals, seasoned privacy experts from Ikea Retail, Baker McKenzie, and Omnicom Group share key insights and offer their guidance on this year’s evolving digital marketing landscape. Discover three priority areas to ensure you’ve got a future-proof measurement strategy ready to seize opportunities and adapt to the changes ahead. 🎢 #ThinkwithGoogle #Privacy #Data #Measurement

And Arielle Garcia dropping knowledge like it’s hot….I think there’s a solution for this (cough cough) “In true industry fashion,” Garcia said, “we’ve done a lot of work around technical standards for orchestrating and conveying preferences to mitigate disruption to data collection and use – and yet the core issue here around creating a fair value exchange for people and making them feel like they understand and have control over how their data is used seems to be a bit of an afterthought.” But when the industry – as in all the different stakeholders – gets better at creating and communicating the value exchange and giving people meaningful choice, she said, “the more poised we are to achieve true durability.” We’ll repeat that last line again “Better at creating and communicating the value exchange and giving people meaningful choice” hard stop #data #privacy #advertising #marketing AdExchanger Allison Schiff https://lnkd.in/ePuCCZQH

The landscape is changing for brands: third-party cookies are disappearing, new tracking restrictions are emerging and privacy legislation is ramping up. Amid these changes, brands are seeking future-proof solutions that will mobilize privacy-compliant first-party data and connect marketing activations to business outcomes. Sponsored by Wpromote.