ASOMobile’s Post

Changes are coming for mobile marketers on iOS. After years of SKAdNetwork for privacy-focused app attribution, it appears that a new framework — App AdAttributionKit — will take its place. Great read from AdExchanger's Allison Schiff unpacking these changes (and thanks for the shoutout to our team at Dataseat (Now part of Verve Group)!) ⤵️ https://hubs.la/Q02BmWKP0

Want to drive install volume and impact your app store ratings? An incent campaign may be the answer you’ve been looking for. Learn more about this important tool in the UA marketer’s arsenal. #useracquisition #ua #performancemarketing #mobileadsupply #incent https://lnkd.in/gwSy4miC

Apple's new AdAttributionKit (AAK) is set to revolutionize mobile ad attribution. Key takeaways: - Multi-store support - Enhanced re-engagement capabilities - Improved privacy measures - Seamless integration with SKAdNetwork Curious how this impacts your app monetization strategy? Check out our in-depth analysis https://bit.ly/4cB0u90 #MobileMarketing #AdTech #AppDevelopment

Discover the key to app profitability: ARPDau! Our latest blog delves into the world of Average Revenue Per Daily Active User, offering actionable tips and strategies for app developers and marketers. https://lnkd.in/evB4ymkn #userearnings #ARPdautips #appperformance

Some pretty advanced news coming from Tiktok and Appsflyer for SRN Integration.... What does this mean for mobile first companies using TikTok? The focus shifts towards leveraging advanced measurement techniques for optimizing TikTok app campaigns. The significance of accurate measurement and analytics in tracking user acquisition and engagement on TikTok, emphasizing the importance of understanding app attribution models and implementing SKAdNetwork for iOS apps. As TikTok continues to rise as a powerful platform for app promotion, the article provides insights on preparing for iOS 14 changes, maximizing measurement accuracy, and utilizing advanced analytics to unlock the full potential of TikTok app campaigns. #tiktok #appsflyer #mobilefirst #app #aquisition

Some pretty advanced news coming from Tiktok and Appsflyer for SRN Integration.... What does this mean for mobile first companies using TikTok? The focus shifts towards leveraging advanced measurement techniques for optimizing TikTok app campaigns. The significance of accurate measurement and analytics in tracking user acquisition and engagement on TikTok, emphasizing the importance of understanding app attribution models and implementing SKAdNetwork for iOS apps. As TikTok continues to rise as a powerful platform for app promotion, the article provides insights on preparing for iOS 14 changes, maximizing measurement accuracy, and utilizing advanced analytics to unlock the full potential of TikTok app campaigns. #tiktok #appsflyer #mobilefirst #app #aquisition

📊 2023 App Market Recap: >>> https://bit.ly/3S06ikA - 53% of marketers up budget for privacy changes. - App ad spend down 6%, to $82B. - iOS non-organic installs +9%. - Total app downloads +2%. - IAP revenue up in gaming/non-gaming. #appmarketing #mobileapps #useracquisition #InAppPurchases #aso

Unlock the power of Apple Search Ads with our latest report! 📈 Gain valuable insights and expert advice from industry leaders to optimize your mobile app campaigns effectively. Discover key metrics, trends, and best practices to elevate your app's performance.📱💎 Download the full report now ⤵️

META (Facebook) has an important update for those creating ads on the Instagram App. To avoid an extra 30% fee, start setting up your ads on Instagram.com instead of the app. This extra change is a response to Apple's 30% tariff on in-app purchases. 💡𝗪𝗵𝘆 𝗱𝗼 𝗜 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗶𝘀 𝗮 𝘀𝗺𝗮𝗿𝘁 𝗺𝗼𝘃𝗲 𝗯𝘆 𝗠𝗘𝗧𝗔? While I do support Apple, I appreciate that META is finding creative ways to take a stand against Apple's high (30%!) fees that are charged to both large companies and independent app developers. 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂? If you're a business or marketing agency, make the switch to Instagram.com on your desktop or mobile browser for ad creation. Avoid in app advertising to sidestep the extra 30% fee! Stay savvy, save money, and keep your ads going strong! Have questions about Instagram and/or Facebook targeted advertising? Reach out to us at --> www.DeBlasioMarketing.com

🥳 Ring in 2024 with Your App's Success! 🌟 Ready for your app's breakthrough year? 💥 Dive into the 2023 App Market Insights: 👉 https://bit.ly/3S06ikA - Marketers boost budgets for privacy updates by 53%. - A dip in app ad spend, now at $82B, down by 6%. - iOS sees a 9% rise in non-organic installs. - App downloads globally increase by 2%. - Gaming and non-gaming apps enjoy higher IAP revenue. #appmarketing #mobileapps #useracquisition #InAppPurchases #aso