The wait is over! Our highly anticipated benchmark report, The State of Influencer Marketing 2024, is now available to download! This data-backed report covers: 💡 Actionable strategies to implement in the era of efficient growth 📊 A breakdown of performance and pricing by channels 🤳 The rise of lo-fi content (and best practices!) 📈 Influencer campaign trends 🔮 Predictions for 2024 … And much more! Download it now to get an inside look at what the world’s top brands and creators are planning for 2024. https://lnkd.in/gUexPtuj

Last week, Google announced that it will maintain the use of third-party cookies in its Chrome browser — despite years of planning to phase them out. What does this mean for marketers? Is the cookiepocolypse over? How should advertisers move forward? https://lnkd.in/gz-w2SKx

❄️ An Influencer Marketer’s Guide to the 2024 Holiday Season ❄️ We’re excited to share our latest guide, a must-have resource for smashing your sales goals this upcoming Black Friday and Cyber Monday. Download it now to gain access to new holiday retail stats and insights, actionable influencer marketing strategies, and a sample collaboration timeline. https://lnkd.in/gvYVneZh

Believe it or not, the time has come again to prepare for the biggest shopping season of the year — the holidays! The 2024 holiday season is shaping up to be very different than the last couple of years, based on a few different factors: 🇺🇲 With the election coming up on November 5th, marketers are expected to face a complex holiday marketing season. ⏳ The 2024 holiday season is shorter than the last, with only 27 days between Thanksgiving and Christmas.  🛍 A growing number of consumers are shopping for holiday gifts earlier than ever, leveraging major summer sales like Amazon Prime Day to get the best deals. To maximize your sales this year, we recommend kickstarting your BFCM campaign as early as August. Check out our latest blog for a sample influencer campaign timeline + other holiday tips and tricks. https://lnkd.in/gZYbQu6x

Unlike products in the beauty or fashion world that are inherently “Instagrammable,” tech-focused content can seem dry and unengaging for online audiences. That’s where tech influencers step up. 🧑💻 Tech influencers can bridge the gap between cutting-edge technology and eager audiences, as they’re able to communicate the value of your products in a simple and accessible way. If you’re looking to work with these knowledgeable thought leaders, check out our latest blog: https://lnkd.in/gAvT5KAt

From a new integration with CJ Affiliate to enhanced automation features, our team has been hard at work to bring some exciting new updates to the platform this summer. Check out the new product features we unlocked in June: https://lnkd.in/gfkdJaR3

Tech brands are built on innovation and experimentation — so it’s no surprise that they’ve also taken full advantage of influencer marketing as it blossomed into what it is today. In our latest blog, we’re diving into the influencer marketing strategies behind leading tech and app brands like Google, Audible, and Dyson. Check it out: https://lnkd.in/g8HEDBMG

🚀 We’ve got some BIG updates on Aspire for affiliate marketers! 🚀 With rising ad costs and tighter budgets, brands are leaning on creators more than ever before to drive sales and conversions. And guess what? It’s working! On average, brands see a 35% increase in AOV when the source is an affiliate, and a whopping 2,200% boost in affiliate sales when leveraging influencers. 💸 Brands on Aspire have been leading the pack by leveraging our innovative Sales Tracking feature, achieving some pretty remarkable results: 🔥 AN Skin hit $1 million in sales in just 12 months 🚴♀️ Rad Power Bikes boosted their ROI by 561% in only 5 months 👶 4moms saw a 30% increase in conversions But now, we’re taking it to the next level with these amazing enhancements to our Sales Tracking Offers: ✨ Multiple Payout Options ✨ Depending on the nature of your campaign, you may need more flexibility with affiliate payout structures. Now, you can easily define and adjust commission payouts for different creators within a single campaign. 🔄 Edit Payout Settings per Creator 🔄  Customize commission payouts and settings for individual creators (or specific groups of creators), bulk-activate or deactivate promo codes, and update/reissue promo codes as needed. 🛒 Multiple Shopify Store Support 🛒 If your brand has multiple Shopify stores, you can now generate cascading promo codes through one Shopify store and activate the same codes throughout all of your connected stores for seamless performance tracking. 📊 Conversion Management 📊 Get detailed reports on all affiliate conversions with options to manage orders and protect your brand from promo code leaks or fake purchases. 📈 Real-time Reporting 📈  Gain transparency and make data-driven decisions with improved reporting at both the campaign and creator levels. Build informed strategies that allow you to double down on creators driving the most impact and build advocacy that converts. These features are designed to empower brands to maximize their affiliate marketing efforts and boost sales and ROI. For a deeper dive into these updates, check out our blog post: https://lnkd.in/g688apdG