Athang Kanekar’s Post

I had a great discussion with a rising star in the bass house genre, but we couldn't reach an agreement on this topic: While you're building your persona and producing your tracks, is it better to release remixes or stick to originals? While both are valid options, I find the remix option a bit lazy. We all know how hard it is to sit down and create a new track from scratch. Instead of doing that, taking another artist's track and dressing it with your style feels like "the easy way." However, having a remix that showcases your abilities is great for sending to other artists for collaborations. It makes it easier for them to accept you with a familiar sound. But I am really interested in hearing your input on this. What would you recommend for an upcoming artist? Should they focus on creating their own music or stick with remixes for now?

For independent artists on the come-up... #FreeGame: respectfully ignore all these people trying to get you to buy/subscribe to their services to get you promotion or insider connects. It's a farce A hustle (ftmp) Work with people wanting to collaborate for the love of it, not for the $$$ Build that discography up. You can always re-release your best songs and tune them up, add a feature etc. so don't be scared to release music. When you have something, you'll know it, and the people around you will know it. Does that mean it's going to be #1 viral tomorrow? Not necessarily, but who's to say that's your goal anyway. Collab, build those relationships, you never know who will blow up first. And good people remember kindness shown to them. ✌🏼

This is so real! The true measure of a successful campaign lies in its creativity and impact.

……and give their managers + teams tools

A global Top 50 DJ commissioned me to make a music video, only to reject it later. They disliked everything - including concept, casting, performance style, location, (all of which were signed off before production). They wouldn’t offer proper feedback when asked and were somewhat disrespectful during communication. Regardless, I accepted (temporary) failure. I was disappointed. I could have shelved the project - but deep down, I knew it had potential. So… I turned the music video into an experimental film. And it worked. It was premiered by a big magazine (3M+ audience), later making the news for winning an acclaimed award, and lastly, screening at a renowned art gallery. Not too bad, right? It gets better… Fast forward 1.5 years - I get sent a music video from a friend saying: “I thought this was yours”. It was a new video from that same Top 50 DJ - and guess what - the concept, casting, performance & location ideas were identical to my project. I had a good laugh. Lessons: - Rejection is not the end, it’s a new beginning. - Trust your creative vision, even when others doubt you. - Repurposing is gold, be open to adapting & re-working. - Your work can leave a mark on those who initially said no. - Art is subjective, perspective is important.

New Post: Declarations of Independence: 23 Top Indie Artists’ Secrets to Success - https://lnkd.in/ggXMt-8U - For plenty of music’s most compelling artists, going independent doesn’t mean going small — it means reaping the myriad benefits of forgoing the major label route. Across genres, staying independent can ensure an artist has greater ownership over both their creativity and their intellectual property; the ability to pivot or react quickly when a song unexpectedly takes off; and the freedom to put together a team that truly has their best interests at heart. Of course, there are the more intangible upsides to staying indie too — above all, the feeling that when success happens, it’s truly earned. Here, Billboard surveys some of the most compelling indie artists making music (and chart inroads) now about the challenges and benefits they’ve seen to independence and the advice they’d offer anyone considering it. The advice I’d offer any indie artist is…: “Take mindful steps to get to know and understand your artist identity so that you can become something unique and genuine — whether it’s through vision boards, writing diaries or practicing adjacent forms of artistry to help you flesh out your identity as a musician. It has been instrumental to me in making sure I don’t lose my way.” —Paris Paloma (Nettwerk) The advice I’d offer any indie artist is…: “You control the narrative, so don’t settle, and be bold. An artist working independently has the ability to reach their fans directly with no barriers to entry and to create their own culture. also provides a comfortable space for an artist to discover who they are and run their business with full oversight of the costs. It’s incredibly important for anyone getting into this business to understand how it works, what you’re signing into and how your money is being spent.” —Josh Sanger, manager, Paris Paloma Paris Paloma “Freedom is the most important asset an artist can have, in many more ways than just artistic. If you’re serious about being independent and you know how to work it, it’s way better than signing with an established label. For example, I own my own publishing company. I own my touring company. The capability of reacting and not being on a part-semester plan or a year plan is priceless. The capacity of reaction is one of the biggest assets of being independent.” ­—Pepe Aguilar (Equinox Records, Machín Records) One of the most challenging parts of being independent is…: “Being able to make connections with global artists who are represented by major labels for collaborations.” —Cris MJ (Stars Music Chile/Rimas Entertainment) The advice I’d offer any indie artist is…: “ responsibility as an artist, and form a good team that can support you in making the right decisions.” —Sergio Javier Ampuero Vergara, man

Are You Ready to Record Your Song? Here’s How to Tell. Recording your song is a significant milestone in any musician's journey. But how do you know if you're truly ready to take that step? Here are key signs that you're prepared to bring your music to life in the studio: - Well-Rehearsed: You've practiced your song to the point where you can perform it confidently and consistently. Remember, the studio magnifies every detail. - Solid Arrangement: Your song's structure, from intro to outro, is clearly defined. Every instrument and vocal part serves a purpose, enhancing the overall composition. - Lyrics Finalized: You've refined your lyrics, and each word resonates with the message you want to convey. Lyrics are often the soul of your song, so they need to be set. - Demo Recorded: You've made a simple recording of your song, even if it's just on your phone. This helps you critically listen and decide if any changes are needed before the official recording. - Vision for the Song: You have a clear idea of how you want the final track to sound. This includes understanding the mood, dynamics, and any specific production elements you envision. - Feedback Gathered: You've shared your song with trusted peers or mentors and considered their constructive feedback. External perspectives can provide invaluable insights. - Emotional Preparedness: You feel emotionally connected to the song and ready to express that in your recording. Authentic emotion is key to a powerful performance. - Budget and Time: You've considered the practical aspects, such as budgeting for studio time or ensuring you have enough time set aside to complete the recording without rushing. If you've checked these boxes, you're likely ready to step into the studio. Remember, recording is not just about capturing sound; it's about capturing a moment in time, an emotion, and a piece of your artistic journey. Embrace the process and enjoy the experience of bringing your song to life! #musician #productionmusic #audiorecording

Our new song “Addicted” came to be almost completely by chance... Drew and I were working on an album, I’m on my way to the studio to meet him, and this incredible song comes on the radio. [*Shazams it*] Turns out, it was “Mwaki,” by Zerb, an artist I hadn’t heard of before. I could not stop listening…I needed more Zerb. Two weeks later - I get an email from Zerb’s manager, a former music blogger that Drew and I used to send remixes to + the one guy I wanted to get in touch with. 🙏🏼 He was contacting me because they were in town for a week, and he wanted to see about getting studio time with us. I’m like - 1. Yes. 2. We only have one day free. 3. Yes. We knew we would need an additional element, and started brainstorming songwriters that were unique, talented, and unexpected. Someone who could collaborate on our style, but add a flavor all of their own. Enter Ink. Ink got her start as a busker in the South, and now writes for Kendrick and Beyonce…and the Chainsmokers. She brought so much spontaneity, freshness and panache to the mix (and was insanely fun to work with) - her artistry demands attention and respect. The four of us got together during that one open slot, and were able to produce the majority of this song in a single session. The stars aligned in more ways than one…and the result is freaking sick. At least we think so! This kind of thing happens when you’re curious, open to shifting directions on the fly, and willing to take a bet on your intuition. And if you’ve established a network of people who stay in touch, appreciate what you’re doing, and want to see you succeed, you get more opportunities to do so. Pay attention to what’s going on around you. Harder to do now when we’re always dialed into what's scheduled or planned, or zoned out on some fixation we have. But when something strikes a nerve, think about how you can use it. Could be for music, business, whatever. Ideas are everywhere, they’re also fleeting.

The problem we currently face as musicians is that the true efforts we put in to create our image and hooks go no where like screaming in a dark room on mute while everyone wants to stick there hands in your pocket. It's a sad industry when they feel like they need to create an image for an artist or spend anytime developing them in turn removing the art from the artist and creating another marketing gimmick. Let's put this in context everyone knows tony hawk is an amazing skateboarder and spent many years honing his craft, if someone could just copy his technique and natural charisma into a quick and easy lesson everyone would pay for it and skip all of his years that he spent but would never be able create anything original. That is the music industry right now. now there are a million fake tony hawks and it's near impossible for the music industry to find the real one, so they develop an artist into what they think an artist should be creating a never ending circle of regurgitated non offensive people pleasing idiots that I wouldn't follow into an empty McDonald's if the world was on fire. A true musician spends 24 hours a day developing there brand and truth. There was a time when music would change peoples minds and touch there heart's, it would get there blood pumping and there thoughts could flow free with the gift of our sounds and presence. How can we be found if everyone is developing and no one is searching? How can you find the real talent when everyone claims to have it? How sad of a day and age where we have to prove our inherent skills just to maybe get heard six months from now or get told they can't even take the time to listen to it and might be sitting on the next Beatles without even knowing it. Some people are made to create music and some people are made to listen to it. there are too many chefs in the kitchen and the tactic being approached by the record labels need to be changed. Here is one of my most recent hand made videos that cost me $0 to make but took 100% of my creativity and intuition. #artistdevelopment #musicmarketing #themusicyouneed #recordlabel #scouts #musicagent #velevethammer #grunge #numetal #fusion #artist #artistspotlight #mtv #musicvideoproduction #musicvideo #bandmanager #rock

Produce a Custom Beat for Your Unique Sound Are you ready to take your music to the next level? Look no further! I'm Deli, a professional music producer, and I'm here to craft the perfect custom beat tailored to your unique style and vision. Description: With my years of experience in music production and a deep passion for creating captivating beats, I offer three unbeatable packages to meet your music needs: Basic Package - $75 1 Custom Beat 1 Revision Are you just starting your musical journey or looking to experiment with new sounds? My basic package is perfect for you. You'll receive a professionally crafted custom beat that sets the foundation for your music, and I'm happy to make one revision to ensure it's just right. Standard Package - $150 1 Custom Beat 2 Revisions For those seeking a bit more refinement, my standard package is ideal. You'll get a custom beat that resonates with your style, and I'll provide two revisions to make sure every element aligns perfectly with your vision. Premium Package - $300 1 Custom Beat 3 Revisions Ready to create something truly exceptional? My premium package offers the ultimate in customization. You'll receive a custom beat that not only matches your style but elevates it to the next level. Plus, you'll have the flexibility of three revisions to ensure it's absolutely perfect. Why Choose Me: Expertise: I have a proven track record of delivering high-quality custom beats across various genres. Collaboration: I believe in working closely with you to understand your musical preferences and ideas. Timely Delivery: Your custom beat will be delivered promptly. Satisfaction Guaranteed: Your happiness is my priority. I'm dedicated to delivering beats that exceed your expectations. Ready to create the sound you've been dreaming of? Let's make music together! Choose your package, and let's get started. How It Works: Select your desired package. Share your musical preferences and any reference tracks. I'll get to work crafting your custom beat. You'll receive the beat for review and provide feedback. I'll make the necessary revisions (as per your package). Your final custom beat will be delivered in your preferred format. Don't miss out on the opportunity to elevate your music with a custom beat that truly represents your style. Contact me now, and let's create something extraordinary!