Athlete Studio’s Post

"Athlete-Licensed" is a new category in the $52B licensed sports merchandise market which leverages Athlete personal brands and IP to drive commerce. Here are 3 reasons why it has the potential to out grow "Team-Licensed" merchandise: 1.  There are a disproportionate number of Athletes who have, in aggregate, over 20x the social following compared to teams. 2. It can grow Team revenue if teams tap into Athlete audience data. This is because merchandise is a top of the funnel driver for tickets, subscriptions, etc. Smart teams like the Chicago Sky are doing this. 3. Fans want merchandise which supports Athletes directly (in addition to team merchandise). To achieve this growth "Athlete-Licensed" platforms need to streamline distribution across sales channels like eCommerce, retail, wholesale, etc. like Fanatics does for teams.

Below are stats showing how Athlete Studio's AI content creation tools have increased site traffic to over 100 pro athlete websites on our CMS. Organic social used to account for 90% of our total site visits. Since implementing AI-powered tools to automate content (blog posts, email newsletters, and social media graphics), organic search visits have increased by 654% and email visits by 3000%. This has led to over 3x revenue growth over the same period.

So incredibly proud of this amazing team on blowing this announcement out of the water! Angel Reese annouces her declaration for the WNBA with Vogue Ethos Group Jaclyn Reilly Kirsti Yess https://lnkd.in/gzA8hb9B

It's so incredibly important for pro and college athletes to own their personal brands and intellectual property like logos, product designs, etc. This article compares the differences between athlete's owning their IP and entering into endorsements where a sponsor owns the IP. #linkedinsports #sports #nil #athletes #ip

Merry Christmas to our incredible clients and team at Athlete Studio and founders who never take a day off 💪 🎄