Atul Sharma’s Post

Is AI the Future of PR? Today, the integration of artificial intelligence (AI) into various industries is not just a possibility—it's a reality reshaping the way we operate. One area where AI is making significant strides is public relations. But how exactly is AI reshaping the PR landscape, and what does this mean for the future of our industry? From sophisticated sentiment analysis to predictive analytics, AI is revolutionizing how we, as PR professionals, understand our audiences and tailor communications accordingly. This means more personalized and effective communication, which is crucial in building and maintaining relationships with stakeholders. At Ruder Finn India as well, we've embraced this shift by integrating AI tools like Microsoft CoPilot into our daily operations. A big shoutout to David Ko, MD- RFI, Asia, for leading the charge in this AI transformation. His passion and vision have been game-changers for us. We recently concluded a program to cultivate AI champions within our organization with interesting sessions by David. I am also looking forward to the RF AI Innovation Challenge launched by David and his team, encouraging our employees across Asia to showcase their creativity using the latest AI technology. AI is no more just a buzzword; and I have started finding my answers in real life as to how we will adapt to AI. Have you as well? #WhatsNext #AIinPR

Going back to my home in the hills is always super rejuvenating. I belong to a small village near Theog, which is around 30 kms from Shimla and visiting the place where I grew up is always refreshing. While it is important to take a break from the hustle and bustle of our daily lives, I feel particularly lucky to have a place which I can call mine and is quiet and serene. But one of the highlights of this trip was a déjà vu moment. I have always loved walking through the forests but this time I find out why. Incidentally, it also happens to be an ancient Japanese practice – ‘Shinrin-Yoku’ aka ‘Forest-bathing’. This practice encourages us to immerse ourselves in nature, engaging all our senses to fully experience the environment around us. The idea is simply to walk through the woods in a relaxed way, and this time I had the company of Alaska, my golden retriever. Chirping of the birds, rustling of the leaves, gurgling of the water stream not too far away, the scent of pine and cedar trees, dew drops on leaves, transported me back to my childhood. And on top of it, watching Alaska carefully observe the surroundings was so satisfying, making me forget everything and be present in the moment.

What an awesome day at RF! We just wrapped up our first-ever #RFOlympics, and even though I wasn’t there in person, I have been looking at all those pictures and it looks like it was a blast. Personally, fitness has always been close to my heart, providing me with the energy and clarity to lead effectively. For me, staying active isn’t just about hitting the gym – it’s about feeling good mentally and physically. Seeing the teams getting active and having fun together, while giving their best, was really inspiring. Let’s keep the energy going. Here's to more moments of teamwork and sportsmanship as we move forward together!

From small to mid to large, the last five years have been a rollercoaster journey. This award truly reflects the hard work, creativity and collaborative spirit that defines RF. It was so nice to see the joy and pride on the faces of our team members. It was a powerful reminder of the incredible work we’ve accomplished together and the team spirit that drives us. Each individual’s contribution has been vital in achieving this recognition and I am full of gratitude towards our employees, alumni, clients and partners without whom this wouldn’t have been possible. Super proud of what we’ve achieved and excited for What’s Next.  Here’s to many more milestones and shared successes. Ruder Finn India

Yesterday was incredibly insightful and interesting! Being on-ground for the launch event of Xiaomi's latest smartphone, Xiaomi 14 CIVI, made me realise the value of these experiences. In an era where virtual interactions dominate, there's something deeply meaningful about in-person press conferences and launches. Meeting journalists face-to-face and fostering relationships through in-person meetings hold a special place in every PR practitioner's hearts, especially the ones from my era. The energy and the excitement of the team was unmatchable. It's the sudden boost of confidence and the opportunity to build lasting relationships that makes these moments so important. This event came as a reminder of the power of real-world interactions and the impact they have on our industry. Eager to carry this momentum forward and continue creating unforgettable experiences. Muralikrishnan B Anuj Sharma Arushi Khanna (She/Her) Sandeep Sarma Pratik Dogra Aekta Vijay Ruder Finn India Aashima Malik Shivaram Lakshminarayan Sanjana Vaid Ritika Dhingra Pearl Dhar medhavi singh Harshita Mishra #ClientEvents #pressconference

More power and reach to you girl.. Mehak Arora Heartiest congratulations on this feat. I am super impressed with your dedication and focus, this is just the start, am glad to have been of help in your fitness journey. I recommend running for everyone, beyond physical fitness, it is purely meditative, gives you loads of ME time, and like they say, if you are contented within, you will share that with the world... cheers to many more runs

It's World Book Day, and this month, my bookshelf gifted me two gems! Atomic Habits by James Clear delves into the science of tiny changes, showing how small, consistent actions can build lasting results. Perfect for anyone looking to break bad habits or cultivate good ones! Intuitively we follow most of these tips, and that’s the beauty of a self help book, if you feel that this is something that you could have thought of, it just works better for you. Trillion Dollar Coach by Eric Schmidt et al. dives into the life and philosophies of Bill Campbell, the legendary coach behind the Silicon Valley giants. This one's a masterclass in leadership, offering timeless wisdom on building successful teams and fostering individual growth. Thanks Satish Sharma for recommending this, I got to this finally Which one would you pick up first? #WorldBookDay #LeadersRead #HabitHacking

‘You have to get off the running train, to discover a new destination.’ That’s what we decided to do last week, we got together for an interesting 3-day retreat, filled with exciting training sessions and engaging team-building workshops led by Maxwel Chhetry. Post which we delved into a vision workshop facilitated by our very own Suvir Paul. It was super inspiring to witness the diverse talents and perspectives which came in from our leaders to arrive at a singular and focused purpose for Ruder Finn India. Through three days of intense collaboration, we brainstormed, built, laughed and celebrated as one cohesive unit. And in the end, we emerged not as individuals, but as ONE RF, stronger and more aligned than ever before. I couldn't be prouder of what we've accomplished together. This retreat wasn't just about defining our vision—it was about embodying the spirit of collaboration that makes us who we are!