Austin Newman, MBA’s Post

Last year I "sold" zero (0) of these things. This year I sold 25. Here's how I did it and how it applies to your sales... ---LAST YEAR--- Last year, I had a booth at a tradeshow, so I bought a box of 150 of these TSA-approved wine openers to give away. I thought they were awesome. Apparently, no one else did. I left with the whole box. ---THIS YEAR--- I was speaking at a tradeshow (I didn’t even have a booth). I took those same wine openers and told a story: " 𝘿𝙤𝙚𝙨 𝙖𝙣𝙮𝙤𝙣𝙚 𝙡𝙞𝙠𝙚 𝙬𝙞𝙣𝙚? (𝙝𝙖𝙣𝙙𝙨 𝙜𝙤 𝙪𝙥) 𝙃𝙖𝙫𝙚 𝙮𝙤𝙪 𝙚𝙫𝙚𝙧 𝙗𝙚𝙚𝙣 𝙩𝙧𝙖𝙫𝙚𝙡𝙞𝙣𝙜 𝙖𝙣𝙙 𝙗𝙧𝙤𝙪𝙜𝙝𝙩 𝙖 𝙗𝙤𝙩𝙩𝙡𝙚 𝙤𝙛 𝙬𝙞𝙣𝙚 𝙛𝙤𝙧 𝙮𝙤𝙪 𝙖𝙣𝙙 𝙮𝙤𝙪𝙧 𝙨𝙥𝙤𝙪𝙨𝙚? (𝙝𝙚𝙖𝙙𝙨 𝙣𝙤𝙙) 𝘼𝙣𝙙 𝙩𝙝𝙖𝙩 𝙨𝙥𝙚𝙘𝙞𝙖𝙡 𝙣𝙞𝙜𝙝𝙩 𝙧𝙤𝙡𝙡𝙨 𝙖𝙧𝙤𝙪𝙣𝙙 𝙖𝙣𝙙 𝙮𝙤𝙪 𝙜𝙧𝙖𝙗 𝙩𝙝𝙚 𝙗𝙤𝙩𝙩𝙡𝙚 𝙤𝙛 𝙬𝙞𝙣𝙚...(𝙥𝙖𝙪𝙨𝙚)...𝙖𝙣𝙙 𝙩𝙝𝙚𝙣...(𝙥𝙖𝙪𝙨𝙚)...𝙮𝙤𝙪 𝙧𝙚𝙖𝙡𝙞𝙯𝙚 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪 𝙙𝙤𝙣’𝙩 𝙝𝙖𝙫𝙚 𝙖 𝙗𝙤𝙩𝙩𝙡𝙚 𝙤𝙥𝙚𝙣𝙚𝙧? (𝙝𝙚𝙖𝙙𝙨 𝙣𝙤𝙙) 𝙒𝙚𝙡𝙡 𝙄 𝙝𝙖𝙫𝙚 𝙩𝙝𝙚𝙨𝙚 𝙥𝙤𝙘𝙠𝙚𝙩 𝙬𝙞𝙣𝙚 𝙤𝙥𝙚𝙣𝙚𝙧𝙨 𝙩𝙝𝙖𝙩 𝙖𝙧𝙚 𝙏𝙎𝘼-𝙖𝙥𝙥𝙧𝙤𝙫𝙚𝙙 𝙨𝙤 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙥𝙪𝙩 𝙩𝙝𝙚𝙢 𝙞𝙣 𝙮𝙤𝙪𝙧 𝙩𝙤𝙞𝙡𝙚𝙩𝙧𝙮 𝙗𝙖𝙜. 𝙊𝙣𝙘𝙚 𝙖 𝙮𝙚𝙖𝙧, 𝙩𝙝𝙚𝙮'𝙧𝙚 𝙖 𝙡𝙞𝙛𝙚𝙨𝙖𝙫𝙚𝙧. " For the rest of the day, people came up to me asking for one of those wine openers. From zero "sales" to 25 sales with one story. ---LESSON--- What’s the point? There are probably 5 software companies that are selling the exact same thing that you are. If they're winning it's because they have a better story. P.S. Schedule a call and I'll tell you how I can teach your sales team to tell better stories. The best part? It pays for itself when one deal goes from "No Decision" to "Closed Won."

Chai ya Coffee? This simple question transformed my approach to sales. I recall a client meeting where, instead of diving straight into business, I offered coffee. As we sipped, casual chat revealed his company's unspoken needs – insights I would've missed in a rush. That meeting didn't just close a deal; it opened a lasting relationship. Sometimes, it's not just about being direct, but about building connections. What’s your style – quick focus or time to connect? Drop a comment! #sales #salesandmarketing #salescoach #salesautomation #tea #coffee #marketing #salesagency

In response to "Principles of Sales" by Elie Chmouni https://lnkd.in/g8yhwX7f   I am currently working as a server while helping my boyfriend with his restaurant work. The biggest thing I learned while watching this video is that I was actually practicing Elements of good decision making. I currently manage the overall sales of the store and derive maximum profits from customers by covering up the items that are selling well and those that are not selling well. First, when the situation arises where I need to sell a specific liquor as soon as possible, I set my own deadline for selling all of it by how many days. Second, during the day's sales, decide when I can sell this liquor to the maximum. Third, when a customer wants to be recommended another liquor, I set a number of alternatives and make suggestions. Fourth, I use my knowledge to introduce alcohol and persuade customers. Lastly, I train marketing to efficiently sell alcoholic beverages even for co-workers who do not have important tasks like me. Everything in the video fits the situation when I work. In conclusion, I was able to increase sales by more than 1.5 times in this way. Also, because I don't drink much, my boyfriend, who is my manager, gives me a lot of reviews about alcohol. At the same time, I form my own strategy on how to raise the sale.

Imagine advising athletes to drink beer during an event for energy. Or to smoke to ‘open up’ their lung capacity. There was a time when this was the accepted wisdom. As for Sales – as an industry there are things that we’ve been getting wrong for years. And we still do. I’m guilty as well. In the past, sellers have been encouraged to: · Position questions that get the customer to say ‘yes’ – but that can feel manipulative · Play their cards close to their chest when it comes to negotiation – which does little to encourage trust ·  Avoid / divert discussion of price until the very end – which comes across as evasive ·  Always use positive language (definitely, absolutely etc) – high pressure and salesy. But much of the accepted ‘conventional wisdom’ around sales and communication has been debunked! As sales becomes more professional, and as we start to pay attention to the psychology of decision making, we find that the very things that sales people have been taught to do are often the reason why there is so much suspicion and mistrust towards sellers. As our understanding of sales is develops, sellers / sales leaders need to be constantly evaluating and developing their approach. Changing the perception of sales starts by changing what we do. Below - riders from the Tour De France 100 years ago sharing a performance enhancing cigarette in the middle of a stage. #sales #salestraining #transformationalselling

Hi Guys, just in few hours, I will be hosting this webinar. Topic: How to Build A Sales Process To Grow and Get New Distribution. When: Apr 30, 2024 09:00 PM Pacific Time (US and Canada) 40 minutes of presentation on how to build a sales process to get new distribution and to grow current distribution. Followed by 15 minutes of real Q and A. Here are some sample questions suppliers have sent me that I will answer: 1. When attracting new distributors, is it better to have many accounts in your local market or to show that you have accounts spread out across multiple markets? 2. Where to find just the right distributor: the one that is just in process of looking for new brands to take on, is small enough to focus on our small brand and still big enough to have means to provide quality service? 3. To send samples of wine from France to the US for journalists, Sommeliers and other pros in the business, how to go about this if you don't already have an importer? 4. What is the best way to prove demand to a potential distributor in an area you do not yet have distribution? 5. What are the best ways to maintain relationships, both on and off premise, when you are not close in location to them? 6. Best way for small brands to approach national distribution. 7. What are effective ways to attract distributors? 8. What are your opinions on utilising brokers and compensating them for their services? 9. When is the best time for smaller multitasking producers to look for distributor? 10. Is distribution really worth it in today's climate? Especially for very small brands that can't financially support a distributor? 11. How to introduce an emerging region into the US wine market? 12. As a new emerging brand, how do you put in programs to ensure increased distribution while maintaining your base? 13,. What info is important to include in a pitch deck when approaching a potential distributor in a new market? 14. What kind of case breaks do you think are most successful to offer to new accounts. Please do RSVP if you want to attend live or want recorded video emailed to you. RSVP Link: https://lnkd.in/dYF24nGJ

When it comes to sales, remember: Your brand is more than just a product, it's the story you tell. 📚 For more information on our sales training call 07711177794 or visit https://lnkd.in/e_C-E_Cg #BrandStory #SalesTraining #greatermanchester #salesuccess

You’ve successfully fulfilled a promotional products order and you have a happy customer. Congratulations! What’s next? Celebrate? After you pop open that much deserved bottle of champagne, you need to plan for how you can turn this order into more future orders. Join our webinar “Growing Beyond Order 1” to learn more about our best practices for long-term sales growth. Secure your spot now to get ahead of the competition - https://lnkd.in/eVEUThCt

🧼 Ever wondered what a soap maker can teach you about sales presentations? 🧼 Imagine this: It’s a beautiful Saturday afternoon. The sun is shining, and you’re at a local farmers market. As you walk through the bustling stalls, you come across an artisanal soap maker. Today, I want to tell you a story about an experience I had, an experience that redefined my approach to sales presentations. An experience that happened on a delightful Saturday, much like today. At the farmer's market, I met a soap maker. She sold handmade, eco-friendly products. Intrigued, I asked her what prompted her to start this business. Her eyes lit up as she told me her story. She was a corporate worker who decided to quit her high-stress job to pursue her passion for creating sustainable products that are both great for the skin and kind to the planet. What happened next, you ask? I bought a soap, and it was wonderful! I just wasn't buying a soap; I bought into her story, her passion, and her mission. This experience made me realize: the most impactful sales presentations are not about the transactions; they're about the transformation. They're not about the features and facts but the compelling narratives that highlight why your product or service matters. So on this beautiful Saturday, I urge you to think about your own products, and services. Who are they helping? What transformation do they offer? Remember the soap maker's story and infuse your pitches with that same passion and purpose. I took that lesson from an ordinary Saturday and applied it to my professional work. Now, I'm inviting you to do the same. Let's turn weekend wisdom into weekday wins. #Sales #PresentationSkills #SalesPitches

Sales is improvisation, not reading from the paper.🙏🏻 This morning Karim Jouini gave his team a clever exercise to wake up and warm up sales arguments. The mission was to sell any object on your desk to your colleague.🤝 Amos Häikiö sold Nanja Bartholdi this little plastic houseplant.🌱 Negotiations and counter arguments were fully improvised on the go, humor, personalized approach, value proposition, open ended questions, price and payment terms, anything to convince the colleague. As a result the first real sales meetings were booked just minutes after. Copy this fun exercise to start the day at your sales organization😁 #b2bmyynti #salestips

Salespeople should produce their own content Ultimately it's their credibility at stake They are going to be one sitting in front of the customer They want to have impact and drive intelligent conversations They need to position themselves as the go to person that is attractive to customers Therefore they should produce stuff to demonstrate this Fair? #sales #contentcreation #credibility #reputation