Austin LGBT Chamber of Commerce’s Post

In celebration of Pride Month, we're sharing with you the Synergy – YouGov insights among the LGBTQ+ community’s engagement with brands and advertisements. Over 4 in 10 of those who identify themselves as LGBTQ are more likely to engage with advertisements that are tailored for them. This insight highlights the opportunity for brands to connect meaningfully with the LGBTQ+ community through advertising and/or campaigns aligned with their attitudes and needs. In what ways can brands ensure their advertisements are inclusive to the LGBTQ community? Find out more about YouGov Profiles today! https://lnkd.in/gaEeZUC8 #Synergy #YouGov #consumerinsights #LGBTQ #brands #advertising

🌈 A number of major brands were in the limelight last year for marketing missteps related to #Pride last year. How did these very public controversies impact consumer perceptions of brand behaviors and influence this year as it relates to LGBTQ+ support? ⬆️ Far more people believe brands have an influence over LGBTQ+ rights in the US now than they did before. This rises meteorically with the LGBTQ+ audience with an increase of +62 points since May 2023. They have felt firsthand how a brand’s allyship and/or backtracking can shape conversations in business and society. Download the report for more year-over-year shifts: https://hubs.li/Q02Dczvq0

Today, Ari Shaw, Ph.D. represented The Williams Institute at UCLA School of Law on a panel at the Milken Institute Global Conferenece on The Role of Companies for LGBTQ+ Rights. We are beyond grateful to Briland Graves, Brian Patrick Fano Carandang, and Richard Ditizio for making this important conversation come to life. “In the United States alone, nearly 14 million adults identify as LGBTQ+. The LGBTQ+ community currently wields $1 trillion in spending power—a metric that is only expected to grow. As the community becomes increasingly represented in employee and consumer bases alike, what role should corporations play in LGBTQ+ rights? How does it inform how and when companies make business decisions?” You can watch the whole panel here: https://lnkd.in/gBnrUVS6 #MIGLOBAL

“Some straight, cisgender people think of themselves as allies to the LGBTQ+ community, maybe even going so far as to self-designate as such through signage in their workspace or on their personal effects.But do LGBTQ+ individuals actually perceive them to be allies? To answer this question, the authors completed a four-year project to investigate how LGBTQ+ individuals determine whether someone is an ally. They conducted six studies, including thousands of LGBTQ+-identified participants across the U.S., to understand the causes and effects of allyship. Based on their findings, they present three ways to be a good ally to your LGBTQ+ colleagues — and not just perform allyship” https://lnkd.in/gv3TUY4D  #pride #LGBTQ+ #allyship

As Pride Month draws to a close, let's remember that supporting LGBTQ+ individuals in the workplace should be ongoing. 🏳️🌈 Read this article for tips on how to provide year-round support to your LGBTQ+ employees.🌟 #WorkplaceSupport #LGBTQ https://bit.ly/3VqP9AQ

🌍✈️ New Panel Alert! 🏳️🌈   LGBTQ+ travellers often face unique challenges that their cisgender heterosexual counterparts do not. Join our insightful panel discussion to hear from industry experts and LGBTQ+ travellers!   ➡️ Register for the free webinar here: https://lnkd.in/e7-gyF_K   #LGBTQTravel #TravelTips

Happy Pride Month! Love is love, but estate planning for the LGBTQ+ community can be more complex than it should be. Ensure your legacy is protected! Read our new blog post for key tips for estate planning for the LGBTQ+ community: https://buff.ly/3KuRhme #LGBTQ #Pride #EstatePlanning #estateplanningattorney #financialplanning #wealthplanning #generationalwealth #family #LexernLaw

During Pride Month, we’ve explored some of the persistent challenges that LGBTQ+ people face with wealth accumulation and protection. We understand the additional barriers and complexities that LGBTQ+ clients and their families may encounter when it comes to financial planning and we are here to support you through them. We know that one size does not fit all. Head to the LGBTQ+ Community section of our website for more information on the support we can provide for you and your family (https://lnkd.in/e8vyi89h). #Bristol #LGBTQ #Pride #Financialadvice #SJP 

Top 4 tips for successful engagement with LGBTQ+ communities within the latest Mustard blog. (You're very welcome...). More advice if you need it >>>> give the Mustard page a follow so you don't need to rely on me remembering to share useful stuff!

An important part of connecting with #LGBTQ+ consumers is understanding and embracing the terminology they use. Are you getting language and labels right in your activations? Terminology is really a matter of respect: saying, "I see you, and I affirm your identity." Explore how the LGBTQ+ community uses these identifiers, pronouns, and more via key insights from our research. https://lnkd.in/eNDvReUx #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact