What happens when you get six of the leading experts in Giving Days together? An incredibly impactful and thought-provoking article on the relevance of Giving Days in Higher Education!
There are too many quotes, insights, and metrics to pull from this article. I recommend reading the full article, but some key insights are below. Thank you, Jeffrey Neal, MBA, Astria Smith, Bob Amico, Kellie Sullivan, CFRE, Adrian Matthys, and Julie Knight, Ph.D., for sharing your expertise!
🔹 "WHERE the donor gives tells a story of where that person feels the most connected to the school." -Jeff Neal.
🔸 "The true essence of Giving Days lies in acquiring fresh awareness, interest, and new donors. -Astria Smith
🔹 "The rankings scheme may change, but the need for audience development has not." - Bob Amico
🔸 "Strategies like introducing freemiums, premiums, and a lack of plans to renew Giving Day donors outside of the event can contribute to churn." - Kellie Sullivan
🔹 "Giving Days represent philanthropic engagement at scale." Adrian Matthys
🔸 "We need additional data analytics to provide insights on the overall health of the Giving Day program as well as the unit-specific performance on Giving Day." - Dr. Julie Knight
As we kick off the Giving Day season and consider the recent modifications in reporting by US News & World Report, a pressing question arises: Do Giving Days still hold significance in higher education?
Although Giving Days have undergone substantial transformations in the dynamic landscape of higher education fundraising, our latest blog provides guidance and clarity from some leading experts. Thank you, Julie Knight, Ph.D., Adrian Matthys, Jeffrey Neal, MBA, Astria Smith, Kellie Sullivan, CFRE, and Bob Amico, for your insightful guidance and thought-provoking article.
#HigherEducation #Fundraising #GivingDays #Philanthropy
Are Giving Days Still Relevant in Higher Education?
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Well done Peugeot ! 🌿 Proud to partner up with you for this impact initiative 👏