Avi Mally’s Post

In a strategic move, Viacom18 Media Pvt Ltd. has appointed Farzin Najmi as Senior Vice President, overseeing Sports Technology and Chief Technology Officer for Enterprise IT & Business Process Engineering... Read More At:- https://lnkd.in/gHmKBF_w Viacom18 Media Private Limited #appointed #farzinnajmi #sportstechnology #business #news #newsupdate #newsfeed #dailynews #ibwnews

🏆🏆Didn’t win, but still won… Earlier this year we delivered a comprehensive year long culture-led global strategy including detailed creative and multichannel comms comms guidelines and plans for the 10 year anniversary of the Jadon Boot and incoming platformed innovation products for Dr. Martens plc 🔋A short overview here: https://lnkd.in/e9wSu6ME Part of this wider go-to-market strategy was a dedicated TikTok activation which was shortlisted for the Greatest Creative category in the TikTok for Business Europe Awards 2023. The activation was a talent search via the TikTok community to uncover and vote for today's boundary-breaking music artists for the chance to play in a series of live gigs. Although we didn’t do the production it was good to hear that the project delivered over 6K entries - shout out to the DM’s social team for the trust 💚 This is the type of work we are focused on through our new P13InsideTrack dept. More info - https://lnkd.in/eF8qWHjw #platform13_ #tiktokawards #drmartens #culturalrelevance #gotomarketstrategy #culturalintelligence #socialemediamarketing #consumerinsights

💰📈 The Paris Olympics are scorching the ratings, with NBCUniversal reporting a whopping 33.8M average viewers in the first four days - a 77% jump from Tokyo's games. Digital ad revenue has more than doubled compared to Tokyo, with streaming platform Peacock seeing significant gains. Across the pond, Warner Bros. Discovery is also striking gold, with Max accounting for 80% of WBD's total streaming audience for the Olympics in Europe, pulling in more unique viewers in two days than the entire Tokyo Games. NBC is set to break Olympic advertising records, surpassing Tokyo's $1.25B haul, with nearly half a bil coming from first-time sponsors. While most ads are hitting the mark, Google's Gemini AI spot has sparked controversy. These numbers show that despite cord-cutting trends, live sports—especially global events—still reign supreme in the streaming age. The challenge now? Leveraging this momentum to retain viewers and advertisers in the post-Olympic landscape.

🛰 🙌🏽 📺 • Eutelsat and Eurovision Services have signed a new long-term partnership to deliver #Live sports events over Europe, the Middle East and North Africa. ➡ Contributing and delivering premium Live #sports content across #Europe and the #MENA region ➡ Highlighting the continued importance of #satellite in the media supply chain for professional #video Laurence Delpy, #Eutelsat General Manager for the Video Business Unit, commented: "We are delighted to remain one of Eurovision Services’ preferred and long-standing partners, and to support them in expanding the #broadcaster ecosystem across Europe and the MENA region. Professional video is an important market for Eutelsat and we ensure that our clients have the best services and capacity for their long-term needs. This collaboration pinpoints once again the vital role of satellite in the #media supply chain for professional video, specifically major Live #sporting events where #prime quality is an absolute must.” Annamaria Recchia, Aymeric Genty, Christelle PREIONI, Italo Andriani #Eurovision, #pv #professionalvideo #broadcasting #broadcast #satcoms #tv #television #experience #quality #premium #hd https://lnkd.in/eVpa69NZ

The new media hub for SportsPro+ subscribers is now live! Myself and the team have been working on this over the past few months and we're absolutely delighted at how it's turned out. It offers market intelligence, insight, and additional content for anyone working in or with an interest in sports and broadcasting. It includes: ➕ Market Spotlights: Information on rights, broadcasters and market characteristics for key territories ➕ Sector Maps: The key technology and service providers in the industry ➕ Media Rights Tracker: All the latest deals in one place ➕ Company Profiles: Key information, news and insights into the leading players ➕ Broadcast Rights Roundups: A database of broadcast partnerships for major properties We'll be adding much more to the hub in the coming weeks and months. This is one of the most interesting projects I've worked on, and I have no doubt it will become essential for anyone in the industry. If you have any questions then feel free to give me a shout and, of course, I'll be at SportsPro Madrid next week. 👉You can visit the Media Hub here: https://lnkd.in/eHmzYUGt 🎁 Plus, take advantage of our limited-time offer: 25% off SportsPro+ Premium annual membership! Expires on Black Friday, November 24th. Click the link and enter code 'SP25' at checkout https://lnkd.in/eFB5JTSV   #sportsbiz #sportsmedia #sportsbusiness #sportsbroadcasting #sportstech #ott #broadcasting #tv #mediarights #sport #sports

Breaking news from the Paris Olympics! If your brand isn't part of the action, you're missing out! - Advertisers saw an 18% increase in attention, 33% greater message recall, and a 67% boost in search likelihood. - NBCUniversal has seen a 79% increase in viewership for the first three days of the 2024 Paris Summer Olympics, averaging 34.5 million viewers across all platforms. This is a significant jump from the 19.3 million viewers in Tokyo 2021. - The opening ceremony had 41.5 million viewers, almost doubling Tokyo's figures. - Peacock averaged 10.9 million viewers over three days, nearly doubling its digital viewership compared to Tokyo. https://bit.ly/3A8OAom

Cannes Lions International Festival of Creativity is around the corner and I’m excited to see what the industry’s greats will be roaring about this year! Here are the hot topics that I’ll be adding my own voice to: 📢🦁 The U.S. General Election is coming with heightened brand safety concerns – I’m interested in talking about how digital advertising providers like us can mitigate them. 📢🦁 The cookieless advertising era – deprecation from Chrome has been delayed, but I think the best marketers are stepping up well before the deadline. Which brings me to… 📢🦁 Attention measurement – it’s not a quick fix for cookie deprecation, but it’s an essential part of the post-cookie deprecation arsenal. It’s also something now available for… 📢🦁 CTV advertising, along with other innovations – it’s an exciting time with the rise of FAST channels, sports coverage moving to streaming, and new technologies. This is just a snippet of what’ll be a whirlwind several days. If you’re going, let me know what you’re excited to see, hear, and discuss! 👇 #CannesLions2024 #Cannes2024 #digitalmarketing #ShowHeroesGroup

We are truly in our sports era, and I could not be more excited coming out of Monday’s State of Play #ClioSports Marketing Summit. There were so many dynamic conversations, but one in particular stuck out to me that I wanted to share with all of you. We brought together executives from Universal Production Music and the sports world to talk about how the sports industry can work with the music industry to enhance the fan experience. While there are a few teams and entities pushing collaboration forward, the biggest takeaway I had is that most industries don’t know how to work with the music industry to make music work harder for their brands. There is a massive opportunity for brands to bring music/artists into the brand experience in a way that drives mutual value. I’m so glad the Universal Production Music team joined us as a sponsor this year to shine a light on this. As a follow-up to this year’s summit, we’re dedicating space in the #MusebyClio platform to help brands and partners better understand how to make partnerships in music happen! #Advertising #Marketing #ClioAwards #ClioMusic #Creativity #SportsMarketing The Clios

Just back from the exhilarating rollercoaster that is Cannes Lions! 🎢 Days filled with encounters and experiences. Here's what I took away: Trends were everywhere. Adtech was the star of the show, even more so than last year. Panels were buzzing about addressability, retail sustainability, and CTV. CTV, or Connected TV, was the buzzword on everyone's lips. Retail and audiovisual professionals couldn't get enough. It's all about deepening customer relationships, optimizing campaign performance, and boosting the bottom line. As we move towards a world without cookies and mobile identifiers, trust-building technologies are more important than ever. Brands are jumping on board. Women in tech were also in the spotlight, with dedicated panels and initiatives. Visibility in the adtech universe is key. Fun fact: Cannes Lions is the third biggest event in Cannes, right behind the yacht and real estate shows. To wrap up, Cannes Lions was a whirlwind of insights and networking. Can't wait for next year! 🦁🎉

Are you attending? #iGBLive #Amsterdam #GamingIndustry #Netherlands #iGBLive2024 #GamingAmsterdam #JulyEvents #NetworkingEvent #BusinessConference #iGBAmsterdam #digitalmarketing #emailmarketing #affiliatemarketing #centurymedia360