Arkansas Money & Politics’ Post

Want your brand to stand out amongst the competition? It's crucial to follow one of the Laws of Growth - Be Noticed, Remembered, Be Understood. This is key to ensure you don't become just another commodity. #branding #competition #growth #marketing

The 'Fabric of the Nation' Brands have an intrinsic Britishness🎡💂🏼♂️🇬🇧 - not necessarily from the ad tropes they use at choice national moments but because they are embedded in the national psyche. We can all rattle off a number of brands that fit into this category - they're mostly FMCG (Bisto, Marmite, Cadbury, Yorkshire Tea etc)🍘🍵 with a few other heritage types thrown in, for example, Marks & Spencer and Mini. But what does being a fabric of the nation brand mean? What values does this imbue? And how do you communicate this in a contemporary way? We try and find out. We ask Wayne Newton, Walkers Crisps UK; Benjamin Worden, Wunderman Thompson UK, Andy Jex, TBWA\London, Matthew Waksman, Ogilvy UK and Jason Cobbold, BMB Agency. Read Here: https://lnkd.in/ecq3WnYp #advertising #britishads #fabricofthenation #adagency #mediaagency #creativeagency #walkers #mcvities

One of the hardest decisions for a dominant acquisitional brand is when to relent to the brand it has acquired. Chains like 7-Eleven, Casey's and Circle K have invested countless millions of $$$ to build their brand equity. At the same time, some companies they have acquired possess tremendous brand affinity. The dilemma is a contest between hubris vs humility [and i don't imply anything negative w "hubris"]. When BP bought the popular Amoco brand, many contend it was hubris that prompted BP to basically neuter the Amoco brand, especially in markets like Chicago where Amoco was brand-dominant. Conversely, Circle K showed wisdom in perpetuating the popular Holiday Stationstores brand, notably in Minnesota, where Holiday is a powerful player with strong consumer loyalty. Personally, i like this decision and it also affords Casey's time to determine a longer-term play in Texas. #caseys #lonestar #cspdailynews

Local Fun Fact 🙌 Coca-Cola was invented and founded in Atlanta. That’s right—one of America’s tried and true brands was founded in our home city.🥤 Tell us your own Atlanta fun facts in the comments below! 📷: @jerrito1 #atlantafacts #atlantaliving #atlantaexperts #atlantarealestate #atlantarealtor #cityscape #cityphotography #atlantacommunity

In an industry where agency-client relationships often only last a few years, what Maker's Mark and Louisville agency Doe-Anderson have forged is exceeding rare. They've partnered for more than five decades, with a relationship built on respect, collaboration and a deep understanding of what the brand means to its consumers. The brand has gone from... #adweek #brand #advertising

YETI uses product experiences as best in class marketing campaigns and they absolutely dominate with color theory and brand tones. They went public and investors see them as “the cooler brand” and now with the popularity of Stanley, they’re in a nose bleed of a fist fight for their accessories and liquids department. Where can they grow? The obvious answer is to acquire a business with market share and a loyal fan base that fits into their DNA that makes bags as tough as their cups and coolers. Much easier if you have the capitol than developing this internally and competing with Mystery Ranch. They’ve already had cooler bags & luggage in their lineup, but there has always been room for improvement here and the equally loyal consumers of Mystery Ranch likely will be excited about this and not frustrated. Win/Win/Win/Win (brand A/brand B/consumer/investor). This move is great for both brands, a clear strategic play and focus on growth through product focused American brands that live outdoors. I’m looking forward to seeing the marketing campaigns coming out of this acquisition.

Mystery ranch is doing them a favor! Yeti,I am curious to see if they are capable of handling a core pro backpack brand or worse case scenario water down the Mystery ranch which will be the death of Mystery ranch. Mystery ranch is such a unique powerful brand with its on pro sector of American pro specialist of military, EMT, veterans, fire and rescue. We will see…. The Mystery ranch brand is the last of the core no bulshit brand when it comes to hard core adventure and work in the field. Yeti other than money acquiring will they be capable of obtaining this type of intense core brand other than just recreation. Mystery Ranch packs is more than recreation in the outdoors and coolers.

One of the BIGGEST decisions we made was actually the EASIEST: Choosing our name. We wanted something that stood out among pickleball and outdoor brands. We wanted a name that felt strong yet relatable, with the flexibility to grow in many directions. Truth be told, we don’t have an elaborate story behind it. It just felt right. So, here’s the moral of the story: don’t stress too much about the name. Yes, it’s important, but what truly matters is your product, the problem you’re solving, and the community you’re building. Focus on those, and the right name will come. #ecommerce #brandbuilding #brands

Why did we choose to use Benjamin Moore paint for our Hunt office? Because, Benjamin Moore is a great brand. We build great brands at Hunt and we respect anyone building a great brand, whether we are partners or not yet. Our goal is to work with the best great brands in the world, so we have to create an environment where great brands like Benjamin Moore surround us everyday. If we don’t, we are not being true to who we are: great brand builders. Another great brand that my daughter and I love is Ralph Lauren. It just so happens that the Benjamin Moore color that closely aligns with our Hunt blue is “Polo Blue”. That color name instantly reminds me of Ralph Lauren Polo. Why? Because Ralph Lauren has built a great brand where individuals like me immediately associate Polo with Ralph Lauren. That’s impressive. I’d love to learn how you are building a great brand and share how we build great brands. If those our approaches align, we at Hunt would love to further strengthen your great brand. Please reach out: [email protected]. #greatbrand #paint #benjaminmoore #ralphlauren #polo #builder #environment #brand #brandbuilders #brandgrowth #brandawareness #advertisingandmarketing #advertisingagency #advertising

Silicon Slope Lateral Partner Moves. Feel free to reach out for a confidential discussion of current lateral opportunities - partner , group or merger options .