We are excited to unveil a world-first from Asahi Breweries, Japan - the pioneering Ready-To-Drink (RTD) Mirai no Lemon Sour, complete with a real lemon slice and a fully removable lid!🍋
The creation of this innovative product was no small feat. It is the result of relentless dedication and collaboration of over 80 professionals from various departments including our research institute, procurement, manufacturing, legal, and marketing. The team invested more than three years in perfecting this unique concept.
Navigating through countless trials and errors, from determining the perfect thickness and processing method for lemon slices, to designing the manufacturing machinery from scratch, their unwavering commitment was fueled by a shared passion to create something unique and exciting for our customers.
In every innovative project we undertake, our mission stays the same: delivering on our great taste promise and bring more fun to life.
Want to know more about the innovative and challenging journey?
Read more here 👉
https://lnkd.in/g8WADsXw
Note: This article is only available in Japanese
#ChallengeAndInnovation #RTD
Commodities Quality; Sensory/Cupping Lab; Coffee Roaster at Westrock Coffee; Coffee Quality Institute - Quality Evaluation Lecturer
4moFantastic work!