Dr. Ayesha Khanna’s Post

Those transition cuts were SMOOTH. Story, visuals, and music - all pure "Just Do It" energy. Brilliantly crafting a corporate brand narrative that resonates deeply with the target audience.

Young women from Saudi lead the way! This Nike video captures the passion and strength of young Saudi women today!

How to sell #sportsShoes to women in a country which is just warming up to empowering women - highly creative but culturally appropriate. I just love the #creativity of the human mind in here.

🌟 The Future of Women in Sports: Saudi Arabia's Growing Scene 🚺🇸🇦 Saudi Arabia's commitment to women's sports is stronger than ever, and the future looks bright! Here are some highlights: ⚽️ Football Revolution: The Saudi Women's Premier League was launched in 2021, showcasing the nation's commitment to female athletes. 🏆 Rising Stars: Young talents like Farah Jefry and Dana Al Hosani are making waves in the football world, inspiring the next generation. 🎓 Educational Support: Initiatives like the "Schools League" program are nurturing young talent, ensuring a strong pipeline of athletes. 📈 Growing Participation: Women's participation in sports has increased significantly, with initiatives like "Your Home, Your Gym" promoting fitness. 🌍 International Presence: Saudi female athletes are making their mark on the global stage, breaking barriers and setting new standards. The future is bright for women in sports in Saudi Arabia, and we can't wait to see what's next! 🌟 #WomenInSports #SaudiArabia #Football #SportsDevelopment

With An average age of 27.5 years and with 50 percent of the population 24 years old or less, Saudi Arabia portends a great opportunity to excel in Sports. With about a fifth of the total country’s population between the Sports ripe age of 15-24, the Kingdom of Saudi Arabia can be the nucleus of talent production. No wonder the government has put sports as a key driver of its vision 2030. Economic development through sports (investments in events, infrastructure and international partnerships has helped entertainment and tourism thereby diversifying the economy), International Prominence (Hosting major sporting events like boxing, formula one, esports and the bid for world cup) is a key part of the plan to boost the Kingdoms’s global reputation while Creating a healthy society through great sports for all programs are all ways in which Saudi Arabia’s Vision 2030 has sports as a necessary driver… And for track and field, the Kingdom poses a unique opportunity…

New balls please. Is often a phrase heard in tennis. This time, its football in Saudi Arabia. #Adidas has just become the official ball partner of the Saudi Pro league. At a time where the league is seeing significant increases in global attendances due to some of the best players in the world playing Saudi Arabia, this is a good strategic partnership strategy from Adidas. Which expands on its partnership with the Saudi Arabian Football Federation. And its brand ambassador deals with some of Saudi Arabia’s men’s and women’s football players, including Farah Jefry, Saud Abdualhamed, Yasser Al Shahrani, and Mohammed Al Owais.    Sponsorship and partnerships in emerging markets can create strong first mover brand advantages. This also needs to be maintained through creating an emotive local connection with targeted audiences, using activations that culturally resonate and continuously help to build brand affinity. Often when international brands are entering new emerging markets, this can be an area that is overlooked. Just yesterday we speaking about this very topic with a brand client. The topic of pop music in Asia and Afrobeat's in Africa combined with a football sponsorship activation. Was concluded as one of our recommended strategies as it would help the client brand to connect with target regional audiences in a deeper meaningful way, that will ultimately deliver results. #FootballMedia #Adidas #SaudiArabia #Saudiproleague #emerginhgmarkets #Asia #Africa #Ambassdors #brand

🏃♀️ Women’s sport is proving to be a high return asset class for sponsors who are not only promoting their brand but also creating meaningful impact: •Brand Preference: 29% of consumers have a more favorable view of brands supporting women’s sports. •Consumer Engagement: Sponsors see a higher likelihood of purchase, with a 16% increase among partners of female sports. •Youth Appeal: Women’s sports are gaining popularity, especially among younger audiences, with 44% of them preferring women’s sports over men’s. 🌟 The Middle East market is projected to grow 33% in the next 5 years. A range of dynamics are at play: •National Strategies: Significant national investments catalyze growth featuring major events like the AFC Asian Cup and FIFA World Cup, superstars like Cristiano Ronaldo, and new IP created locally. •Market Orientation: Emirates and Qatar Airways have historically deployed value globally though new IP provides improved localized opportunities. #WomensSports #MiddleEast #SportsSponsorship #MarketInfluence #PortasConsulting

Leejam Sports, a Fortune 500 Arabia company, announced the opening of a new women's center in Jazan City, Saudi Arabia. The company said in a statement to the Saudi stock market (Tadawul) that the center is located on King Faisal Road, Al Safa neighborhood, in Jazan City. It will operate under the "Fitness Time - Ladies" brand and will also include high-quality sports equipment and the latest gym designs. It added that the financial impact of this opening will be reflected from the third quarter of 2024. Leejam Sports Co. came in 347th place among the listed companies in the Fortune 500 Arabia list for 2023, which includes the 500 largest companies in the Arab region and North Africa in terms of annual revenues, and the Saudi company's revenues amounted to SAR 1.07 billion (USD 283.93 million) in 2022. https://lnkd.in/eK3tcxni Leejam Sports Company #Fortune500Arabai

Saudi Vision 2030: how do big names like Ronaldo, Neymar, and Benzema impact the job market? Football fans are eagerly flying to Saudi to witness the action live, and the Kingdom's economy is booming, creating jobs across all sectors. Multi-billion-dollar sports investments are being poured into the market to meet international standards with massive growth in: ○ Facilities management ○ Club administration ○ Construction ○ Infrastructure development This is increasing tourism – boosting retail, hospitality, aviation, and entertainment. And it doesn't stop there. Investing in sports engages 75% of Saudi's youth under the age of 30 – creating a positive mindset – not to mention job creation in gaming, and the health and wellness industry. Saudi's transformation is happening, and it's an exciting time to be part of it. #Saudi2030 #FootballFans #SaudiSports #GRG

Ministry of Sports Announces Tender for the Expansion of Prince Faisal bin Fahd Stadium in Riyadh to 45,000 Seats 🔸️ #SaudiArabia has launched a massive expansion project for the Prince Faisal bin Fahd Stadium in #Riyadh. 🔸️ The project aims to increase the stadium's capacity from 22,200 to 45,000 seats as part of the #Kingdom's preparations to host the 2027 Asian Cup. 🔸️ This step reaffirms Saudi Arabia's commitment to developing its sports #infrastructure and enhancing its position as a regional and international #SportsHub. 🔸️ The expansion includes: ▪️ Increasing the number of stands. ▪️ Building new facilities, including changing rooms, #hospitality areas, and parking lots. ▪️ Upgrading sound and lighting systems. ▪️ Improving accessibility for the disabled. 🔸️ The expansion is scheduled to be completed before the 2027 Asian Cup, which will be held in Saudi Arabia for the first time in its history. 🔸️ This tournament is one of the most significant sports events in Asia and is expected to attract millions of fans from all over the world. 🔸️ By hosting this tournament, Saudi Arabia aims to: ▪️ Enhance its position as a #SportsTourism destination. ▪️ Support the national economy. ▪️ Create new #JobOpportunities. ▪️ Inspire a new generation of Saudi athletes. 🔸️ The expansion of Prince Faisal bin Fahd Stadium is part of a comprehensive plan to develop the sports infrastructure in Saudi Arabia, which also includes building new stadiums and renovating existing ones. 🔸️ These efforts are in line with Vision 2030, which aims to make the Kingdom a leading center for sports and entertainment in the region.