B2B Marketing’s Post

Super early bird tickets are now on sale for The Global ABM Conference! Join 400+ B2Bers and 60+ expert ABM speakers on 6 November to get the ultimate inside track on ABM-powered growth.   You’ll leave with actionable knowledge straight from the front line - think brand new research, dynamic discussions with peers, and ABM case studies diving into what went right (and what went wrong!) for some of the biggest brands in the industry.   Book before 23 August to save £300 on your pass: https://lnkd.in/dvJktajB Watch out for the agenda and speaker reveal at the end of August 💡 #b2babmconference #abm #b2bmarketing

In this week’s episode of the #B2BMarketingPodcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with the Creative Director at Revere, Dan Sillifant, alongside the Chief Digital Officer at Revere, Chris Scott. The trio discuss Revere Agency's journey with AI from both a creative and business point of view. Plus the two share advice for those who aren’t implementing AI into their agency, as well as the common mistakes that might be happening. Want to find out how to create the ideal ratio of human to AI implementation? Stay tuned and listen to the full episode now: https://okt.to/5rEujs

Pssst - The B2B Marketing Awards 2024 Shortlist will be announced on 5 September! While we all wait with bated breath, we want to shout out our fantastic awards sponsors for being a part of the event this year. Headline sponsor: Gravity Global Category sponsors: The Croc - sponsor of 'Best omnichannel programme' Survey Solutions - sponsor of 'Best use of customer insight' And finally, a huge shout out to our creative partner, Revere Agency! Good luck to everyone who entered this year - hopefully we will see you at the ceremony on 27 November in London. Find out more here: https://lnkd.in/dUApqhHk #b2bawards

As the Elevation Awards 2024 Winner Report release approaches, we asked some of our fantastic judges what they thought of this year's entries... Hear from Steve Mudd, Founder and CEO of Talentless AI, on how the calibre of entries this year has proved to him that, even in the age of rapid AI advancement, nothing can replace human creativity! Keep your eyes peeled for the Winner Report Release in September 👀 Find out more about The Elevation Awards here: https://okt.to/KecUDa #elevationawards

Are you looking to advance your AI journey? Join Josh Okun, Chief Innovation Officer, Gravity Global for a practical webinar on leveraging #AI tools in #B2Bmarketing. During the session, Josh will: - Introduce a popular set of AI tools that support various marketing functions. - Explain how AI can fit into a marketing team’s everyday workflow and help improve efficiency. - Demonstrate live how to build your own AI model, in less than five minutes, without any coding knowledge or wizardry. This webinar is perfect for anyone in marketing—whether you’re a CMO, marketing director, or working in B2B marketing—looking to get hands-on with AI technology to drive innovation and gain a competitive advantage. Register your place below: https://okt.to/F0WRB4

Super early bird tickets for The Global ABM Conference end this Friday (23 August!). Make sure to grab your tickets before then to save £300! With 400+ attendees, 60+ speakers, and a delegate NPS of 43 (with 50% promoters!), this really is the ABM event of the year. Don't believe us? Take a look at what some of our 2023 delegates had to say about the event - thanks Thomas Allgeyer and Ruth Oakey! Grab your tickets to join us on 6 November and save £300: https://lnkd.in/dvJktajB

Thanks again to all those who attended our latest B2B roundtable event: "Evolve and scale: How to transition your ABM strategy from silo to your #1 route to revenue". If you missed it or weren't able to attend, you can read about our discussion and further commentary here: https://lnkd.in/eivAzrHZ Massive thanks to our sponsor agency MOI Global for bringing us all together. #ABM #B2BMarketing #B2BRoundtable Emma Crowle Andrea Clatworthy Rhiannon Blackwell James H. Sarah Dunn Laura Matthews Phoebe S Julie Wisdom Jade Parkinson Callum Miskell

Juniper needed a bold approach to make its new campaign, which highlighted its ability to enable the ongoing AI revolution via its network technology and stand out amidst a tidal wave of AI-related messages. Its solution? Front the campaign with Hollywood and former Mad Men star Christina Hendricks – the latest in a growing trend for B2B brands to buy into star quality. But as Jean English explains in the latest edition of the #B2BMarketingPodcast, the results have been excellent and fully justified this unusual approach. For more on this campaign, plus Jean’s insights from being a serial tech CMO in some of the world’ most innovative companies, and the challenges of running a global marketing team in 2024, listen to the full episode now. https://okt.to/x54FgP

The Global ABM Conference is taking place on 6 November, featuring a case study-rich, 6 track agenda designed to help you unlock ABM-powered growth 📈 Plus, we're hosting a full day of in-person ABM Essentials Training with Robert Norum on 5 November, to give you a complete walk-through of all the fundamentals that you will need to get ABM embedded in your organisation.   Combined Conference + Training package passes are available at a £200 discount until 23 August! Find out more: https://lnkd.in/ekgcHuZy #b2babmconference

Join us at 2pm BST on Tuesday, Sep 10, 2024 to learn about clear goal-setting, understanding your audience to creating content through high-profile speakers, and incorporating cutting-edge tech. In this webinar, you'll find out how your company can achieve outstanding B2B events no matter what sector you’re in. Alongside the latest findings from Cvent’s report, we'll also be breaking down: 🔵 How to effectively plan your B2B events to spark excitement and intrigue, from the marketing through to the #martech you choose and the venue. 🔵 How to strategically deliver quality #content to keep audiences engaged from the beginning of the event to the end. 🔵 Unique and #interactive ways to increase participant involvement and enhance the overall experience. Join the discussion with: 🔵 Carla Barker, Northern Cluster Marketing Manager, Kodak Alaris. 🔵 David Morgan, Senior Manager, Enterprise Marketing, Europe, Cvent. 🔵 Shane Redding, Propolis Strategy Expert, B2B Marketing. Don't miss out! Register here: https://lnkd.in/eTVYR3db