Baaba Cofie’s Post

The BD Consultancy Consultancy invited our Senior Marketing Communications Manager, Amy Potter, to contribute to their latest study, “What matters most? Communicating Values” which looks at how professional service firms communicate their values. She commented, “It’s a case of making sure we enable our people to speak confidently about our approach to their clients, communities and beyond. For us this involves access to a toolkit of resources to help build knowledge, insight and awareness.” Read the full report here: https://okt.to/4VxueT #communications #communicatingvalues

A week on from speaking at the Institute of Internal Communication Festival, and we've been reflecting on some of the great questions we were asked: 1. How can you navigate a scenario where enthusiastic colleagues are keen to discuss sustainability, but cautious leaders are reluctant to engage due to potential industry targeting? 2. How do you approach engagement around sustainability with a more cynical audience? 3. If you're a global company, how can you position yourself against the backlash from the USA on all things sustainability? 4. My company are very scared of greenwashing and whilst we can communicate this, we’re not brave with our content. What more can we do, especially as it feels like our hands are tied by legal? We'll be sharing more questions and our answers here soon #sustainability #sustainabilitycomms #responsiblebusiness #ESG #ioic

Having your ESG policy clear both internally and externally has a massive positive effect on your client journey, from proposals, to pitches and follow up. But where do you start? And how do you get people on board? We see many firms doing a lot towards ESG that they aren't communicating, and we can help this to change. Find out how we can bring your messages to life. #ESG #Communication #ClientJourney

And just like that, we've reached the end of our countdown to our Top 6 Reports that You've Enjoyed in 2023! *cues drum roll* In first place is our 2023 Global Comms Report 🎉- https://brnw.ch/21wFB29 Here are the links to all the popular content: 2. ESG Communication Trens - https://brnw.ch/21wFB28 3. Trends Report - https://brnw.ch/21wFB2c 4. Rethinking the Press Release: Innovations for a New Era of Earned Media - https://brnw.ch/21wFB2a 5. 2023 Global State of The Media Report - https://brnw.ch/21wFB27 6. The Growing Importance of ESG in Corporate Communications - https://brnw.ch/21wFB2b

Don't overlook the opportunity to meet Carol Cone, a leader in cause marketing, as she imparts her wisdom on the influential role of PURPOSE in nurturing thriving organizations. Save the date for June 20th. Engage in a profound journey in developing and implementing initiatives centered around purpose. stakeholderengagement #culture #doinggooddoingwell #causemarketing #corporatesocialresponsibility #ESG #businesstrends Space is limited, make sure to register: https://buff.ly/3WUGhpE

Are you a B Corp business? Are you considering becoming a B Corp? Or generally interested in what it all means? We're hosting a webinar on the 7th of March to discuss examples of best practice when it comes to unlocking business impact and sustainability communications.

Do your parents, friends family members understand what ESG means? The assumption is that all stakeholders all aware of what the acronym means and in particular, what it means for them. Listen to two of our communications experts, Michael Holland and Leon Kaye on the importance of helping staff, customers or any stakeholder understand ESG as it relates to them, their jobs, their communities, and beyond. This effort will break down the “woke” pushback and allow for a more inclusive and accessible communications strategy. See more from Michael Holland and Leon Kaye here: https://lnkd.in/daeDMYpa #esgleadership #socialimpact #commstrategy

Whether you’re already a B Corp, B Corp curious or have no idea what B Corp is about, this promises to be a useful and worthwhile session.

Wondering about the pivotal questions that fuel dynamic conversations and ignite innovative ideas? We've distilled our wealth of insights into a deck of cards! 🃏 Whether you're fine-tuning your communication plan or gearing up for capacity-building initiatives, these cards are meticulously crafted for you and your team. 💡 Unleash the power of purpose-driven communication! Ready to enhance your ESG narrative? Connect with us by DM or email [email protected] to secure your deck. 📩 Let's collectively amplify your commitment to sustainability! #ideation #employeeengagement #stakeholdermanagement #esgstrategy