BALENCIAGA’s Post

Stop Looking Gucci, Start Being Gucci: The Color Secret No Luxury Brand Should Ignore It's 2024, it's time to talk #luxury #branding. And no, it's not just about throwing gold glitter on everything (although, some days, that's tempting). Today, we're unlocking a color code. It's called 𝐭𝐡𝐞 𝟔𝟎-𝟑𝟎-𝟏𝟎 𝐫𝐮𝐥𝐞, 𝐚𝐧𝐝 𝐢𝐭'𝐬 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐭𝐡𝐚𝐭 𝐬𝐜𝐫𝐞𝐚𝐦𝐬 "𝐝𝐨𝐥𝐥𝐚𝐫 𝐬𝐭𝐨𝐫𝐞 𝐝𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐛𝐢𝐧" 𝐚𝐧𝐝 𝐨𝐧𝐞 𝐭𝐡𝐚𝐭 𝐰𝐡𝐢𝐬𝐩𝐞𝐫𝐬 "𝐲𝐚𝐜𝐡𝐭 𝐩𝐚𝐫𝐭𝐲 𝐢𝐧 𝐌𝐨𝐧𝐚𝐜𝐨." Here's the lowdown: 𝟔𝟎% 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐬𝐭𝐚𝐫 𝐩𝐥𝐚𝐲𝐞𝐫: This is your main color, the one that sets the tone. Think of it as the perfectly tailored cashmere of your brand's outfit. 𝟑𝟎% 𝐢𝐬 𝐭𝐡𝐞 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐚𝐜𝐭: This color adds depth and dimension, like a chic silk scarf tied around your neck. 𝟏𝟎% 𝐢𝐬 𝐭𝐡𝐞 𝐬𝐡𝐨𝐰𝐬𝐭𝐨𝐩𝐩𝐞𝐫: This is your accent color, the bold lipstick that makes everyone turn heads. Use it sparingly, like a statement piece of jewelry. 𝐁𝐮𝐭 𝐰𝐡𝐲 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫?  Well, imagine walking into a room decorated entirely in hot pink zebra print. Not exactly the epitome of luxury, right? The 60-30-10 rule creates balance and sophistication, letting your brand exude that effortless "I woke up like this" kind of elegance. So, what are you waiting for? Grab your Pantone chips and get creative! Remember, luxury isn't about throwing money at problems, it's about crafting an experience. And using the 60-30-10 rule is a smart first step. We can't wait to hear your thoughts! #luxurybranding #colorpalettes #603010Rule #designtips #marketingmagic

Surrealism is an art movement that began in the 1920s. It is traditionally marked by vibrant colors, juxtapositions and negative space. This artistic style is particularly useful when designers want to convey a complex message. To celebrate the launch of Alessandro Michele’s new Gucci Bamboo 1947 handbag, Gucci asked nine international creators to create artworks that feature the bamboo handle bag design. ‘Abstract’ photographs, illustrations, paintings and ‘unexpected’ videos were created for the digital project, each reinterpreting the bag in a different way. Nico Ito’s surreal rendition of the Gucci handbag was distinct and unexpected. Gucci has a long history of reinterpreting classic visual elements of its brand with surprising design and illustrations. #Surrealism #Gucci #NewAgeBrands #NewAgeMarketing #FutureOfBranding #Brands #Marketing #Branding #Creative #Advertising #Media #DigitalMarketing #MarketingAgency #CreativeAgency #AgencyLife #LetsRaycreate

✨The Power of Passion: How World-Renowned Brands Captivate Audiences with their Marketing Movies. As marketing evolves, the most successful brands are harnessing the power of storytelling to connect with their audiences in a deeper, more memorable way. Leading companies around the globe have discovered the magic that happens when they pour their passion and creativity into producing captivating marketing movies. These brand films aren't just advertisements - they're cinematic experiences that pull viewers in and leave a lasting impression. Through beautifully crafted visuals, emotive narratives, and authentic brand messaging, these marketing movies tap into the heart and soul of the consumer. What is it that makes these brand films so impactful? It's the unwavering passion that radiates from every frame. The world's most iconic brands don't just promote their products - they showcase their brand's purpose, values, and spirit. They invite viewers into their world, fostering a genuine connection that transcends traditional marketing. Whether it's Nike's inspirational tales of athletic triumph or Apple's vision of innovative technology, these brands have mastered the art of turning their marketing into an immersive, entertaining experience. And the results speak for themselves - their brand films garner millions of views, widespread acclaim, and, most importantly, a lasting impression in the minds of their audience. Passion-fueled marketing movies aren't just a trend - they're a powerful strategy that the most successful global brands are leveraging to stand out, engage their audience, and leave a lasting impact. If you're looking to take your marketing to new heights, it's time to unlock the power of passionate, cinematic storytelling. #marketingbystorytelling

Dress how you aspire to feel—timeless, bold, and unequivocally chic. Our reimagined Gucci ad marries the essence of classic elegance with the audacious spirit of modernity. This is where monochrome meets vibrant passion, where your outfit whispers luxury and your lipstick declares confidence. Every detail, from the sleek tailoring of a Gucci blazer to the daring hue of the lipstick, is crafted to make a statement without saying a word. Just like our design, every stroke of color and every thread spun into fabric is an extension of who you are. Feel more than just style, feel the power of self-expression. Feel Gucci. #FeelTheLuxury #GucciGlamour #BoldAsYou #designconcept #designmakers #guccirrebrand #rebrandingexample #brandingexample #graphicdesign #markerting #advertising #addesign

The power of process Videos. A great way to show the process of your products expert craftsmanship. Gucci sets the perfect example through an immersive video edit with ASMR sound effects to pull the audience into the process. With the new editing softwares and portable cinema cameras this can be achieved with less effort but yields great results. You can record the video on on your iPhone and edit on a app like cap cut we prebuilt transitions and sounds. Try it out! #fashionmarketing #fashiondesign #businessoffashion #branding

The Perfect Fit: Decoding Gucci T-Shirts' Sizing and Style

🔍Ever laid eyes on a piece of eyewear and felt a distinct vibe? Recently, I had a chance to dive deep into Miu Miu 's latest creation. This isn't your typical lens base. 🚫 Say goodbye to the conventional 450, 600, or 800 bases. Their design? Unparalleled, reminding me of the intricate connection of a stilt and chain. The real challenge? 🎨Crafting such a lens. It's a testament to expertise and passion. But beyond the lens, the details stand out— the bridge, the spiral, and those temple tips. Oh, and placing the logo right on the lens? 🔥Sheer brilliance. In the eyewear world, innovation is crucial. At eyefiy, we always appreciate and recognize brands pushing the envelope. 👇What are your thoughts on eyewear game-changers? Drop a comment! And for those who cherish groundbreaking designs as much as we do, always stay tuned. #eyewear #innovation #MiuMiu #Magic #eyefiy #luxury #highend