With just 40 days to go until the start of Paris 2024, the excitement is quickly mounting! The Olympics and Paralympics are truly the ultimate playground. The ultimate “Games”. We see these elite athletes competing at the very highest level… But behind every champion lies a beautiful story that began with one simple act: ‘play’. Every Olympian and Paralympian started their journey just like us – with a first pedal on a bike, a first kick of a ball, or a first dive into a pool. These moments of pure joy and discovery are what unite us all. Their greatness was born from the same spark we all felt as children when we fell in love with our favorite sports. It’s in those moments that dreams ignite and legends begin to form. The Olympic and Paralympic Games are a symphonic ode to ‘play’, a celebration of the joy, passion, and perseverance that sport brings into our lives. They inspire millions around the world to embrace their own journeys in sport, reminding us that sport really is for everyone. Our latest campaign captures the essence of this shared love – from legendary moments to everyday heroes. So, as we look forward to Paris 2024, we ask you: Are you ready to play? #Decathlon #Paris2024 #TeamAthletes
A celebration of pure athleticism and dedication. Who are your favorite Olympians to watch?
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I love this perspective, Barbara Martin Coppola! From play to podium, what a great journey. Makes you see sports (and life) in a whole new light. Thanks for the inspiration!
A beautiful celebration of athleticism and the spirit of play. Let the Games begin.
Thank you Decathlon for the opportunity to be in the opening shot!
The Olympics - where legends are born from play! Paris 2024, we're ready! What a fantastic celebration of sport. Barbara Martin Coppola
Love it! My son in the first seconds ❤️
Great perspective!
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2moLet's gear up for Paris 2024 together. Are you prepared to join in the thrill?