Barbara Martin Coppola’s Post

PUMA Group has extended its partnership with Spain's LALIGA and LaLiga 2, securing a five-year extension until the end of the 2028-29 season, serving as the Official Technical Partner for the leagues. The agreement encompasses the supply of official match balls, equipment for the leagues' academies, grassroots programs both in Spain and internationally, and attire for league ambassadors. Puma first took on the role of LaLiga's ball supplier at the beginning of the 2019-20 season, succeeding Nike in this position. As per reports, Puma succeeded in selling more LaLiga-branded balls internationally than it had in Spain this year. Puma's commitment to football is evident in its aggressive strategy to secure ball supplier rights worldwide. Lega Serie A, EFL (English Football League), CAF Confederation of African Football, and Liga Portugal are among the prominent football leagues in Puma's ball supplier portfolio, underscoring its strong presence in the global sporting landscape. #Puma #LaLiga #Football #SportsNews #SportsBusiness #sportsmarketing

RWC Kit Manufacturing Analysis This fall France hosted Rugby World Cup. The sensational groups stage, a breathtaking knockout round and close final with last-second outcome brought us the unforgettable show! 🏉 For sure I was had an interest in which brand equip each team. I also compared this 2023 World Cup to 2019 and 2015. In the end it showed very surprising result 📊 Actually Macron actively rush into European football few years ago. Italian brand now equip match officials and dozen European teams It seems that now Top 3 not dominating the market, but top 4. Macron is neighboring to the giants Nike, adidas and Puma🔝 My mini-research is below Surprisingly Macron is the most popular kit manufacturer. The Italian brand equipped only Scotland back in 2015; and a third of the teams wearing Macron at this World Cup. Brand portfolio consists of outsiders like Romania and Portugal, middle-class like Georgia, Italy and Samoa, and top-tier teams are Scotland and Wales. Moreover, Macron equip match officials! Nike increased their presence at RWC. South Africa (current World champions), Argentina and Fiji wore kit with Swoosh. Additionally all these team advanced to knockout stage. Umbro manufactured kit for two teams. British brand is traditionally associated with football now appears in rugby. Canterbury is equipping only TWO (!) teams. It is three time less than four years ago. However, they are partners of Ireland, World Rankings #2 nation. Traditionally New Zealand is the only adidas team at RWC. It is absolutely logical because All Black is the main brand in rugby, 3x World Champs and runner up of 2023 RWC. Under Armor has finally left rugby s well as football after aggressive expansion in the late 2010s. The brand is now focused on American sports and training. BLK had significant portfolio in 2015, but now their only partner is Namibia, main outsider an undoubted worst team at 2023 RWC. ASICS remains only one partnership in rugby is Australia who sensationally poorly performed and failed the qualification to the knockout round Looking forward to the next major sports events 🏅 #research #marketing #sportmarketing #sport #nike #adidas #puma #macron #rwc2023 #rwc #rugby #allblacks #springboks

𝐓𝐡𝐞 𝐍𝐢𝐤𝐞 2027 𝐝𝐞𝐚𝐥 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐆𝐞𝐫𝐦𝐚𝐧 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 DFB 𝐢𝐬 𝐲𝐞𝐭 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐬𝐢𝐠𝐧 𝐨𝐟 𝐡𝐨𝐰 𝐛𝐚𝐝 𝐭𝐡𝐢𝐧𝐠𝐬 𝐚𝐫𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞𝐦. To be very clear from the beginning: I think it’s 100% okay to part ways with your business partner even after 70 years. It's common knowledge that the #DFB are in dear need of money and enterprises have to make economical decisions - even the unpopular ones. But not like THIS! 1. The #timing Right after adidas launched not only one of the most debated national team jerseys ever (paired with one of the smartest anticipating campaigns ever!) the partnership seemingly reached an unprecedented height and on top of that genuine excitement before this year's home tournament - after years of disappointing the fans! Also, this is right before the friendlies against France and the Netherlands. 2. The #communication  Adidas and the DFB still had an ongoing contract until 2026 and the sporting goods manufacturer was apparently taken by surprise of the news (to say the least). Now, none of us truly knows how things went down but this looks just straight out unprofessional. What’s your take here? #nike #adidas #dfb #germany #football #soccer #sports #business #euro2024

**Automotive Sponsorship EMEA 2024** • Key deals: BMW’s deal with Real Madrid and BYD Auto’s partnership with the UEFA European Championships. Pirelli and Volkswagen are two more of the sector’s leading brands within the region. • The sector currently has 1,125 active deals with an estimated annual sponsorship spend of over $790 million by automotive brands on EMEA deals in sport for 2024. • Golf proves to be popular with car brands, especially those targeting the more affluent market. • Most automotive deals in Germany are with soccer properties. Six automotive brand partnerships with German soccer properties are estimated to be each worth over $10 million annually If you have any questions around how the automotive sport sponsorship sector is shaping up, drop me a message! #businessintelligence #sportsponsorship #automotive

𝗥𝘂𝗴𝗯𝘆 𝗕𝗮𝗹𝗹𝘀 𝗠𝗮𝗿𝗸𝗲𝘁 𝟮𝟬𝟮𝟰-𝟮𝟬𝟯𝟭. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝗽𝗼𝗿𝘁 The report provides a comprehensive overview of the Rugby Balls industry chain development, presenting the market status of Amateur (Size 5, Size 4) and Professional (Size 5, Size 4) segments. It analyzes key enterprises in both developed and developing markets, scrutinizing cutting-edge technology, patents, applications, and market trends within the Rugby Balls sector. Regionally, North America and Europe exhibit steady growth propelled by government initiatives and heightened consumer awareness, while Asia-Pacific, particularly China, emerges as the global leader in the Rugby Balls market, driven by robust domestic demand, supportive policies, and a strong manufacturing base. The market is segmented by Type and Application, and the forecast spanning from 2024 to 2031 provides accurate calculations and forecasts for consumption value by Type and Application in terms of volume and value. 𝗧𝗼 𝗞𝗻𝗼𝘄 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝗰𝗼𝗽𝗲 𝗮𝗻𝗱 𝗗𝗲𝗺𝗮𝗻𝗱 𝗼𝗳 𝗥𝘂𝗴𝗯𝘆 𝗕𝗮𝗹𝗹𝘀 𝗠𝗮𝗿𝗸𝗲𝘁. 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗦𝗮𝗺𝗽𝗹𝗲 𝗣𝗗𝗙: https://lnkd.in/dVMXvgAp *𝗕𝘆 𝗧𝘆𝗽𝗲: Size 5, Size 4, Size 3, Mini, Super Midi (equivalent to Size 2.5), Midi (equivalent to Size 2), Size7/Standard, Size6 *𝗕𝘆 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Amateur, Professional *𝗕𝘆 𝗥𝗲𝗴𝗶𝗼𝗻: North America, Europe, Asia-Pacific, South America, Middle East & Africa *𝗕𝘆 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀: Canterbury, Mikasa Sports USA, KooGa #rugbyballs #rugbysports #sportsequipment #ballgames #rugbyleague #athleticgear #rugbytraining #sportsperformance #teamgames #rugbycommunity #outdoorsports #sportsenthusiast #rugbymatch #rugbyteam #rugbylife #rugbyfans #sportsindustry #ballsports #rugbyseason #rugbypassion #teamspirit #NorthAmericamarket #Europemarket #AsiaPacificmarket #SouthAmericamarket #MiddleEastandAfricamarket

The #FootballEquipment market is set to score big, with a projected 2.59% CAGR from 2022 to 2027, bringing a substantial USD 2.02 Billion boost. This growth is fueled by development programs, rising demand for advanced gear, and growing #HealthAwareness. Read more: https://bit.ly/3PRPt9c #Europe takes the lead, contributing 56% by 2027. As the reigning champion, Europe's market dominance is propelled by the popularity of football, boasting the largest number of clubs worldwide. High-profile tournaments like the #UEFA #ChampionsLeague and #EuroCup only add to the excitement, ensuring Europe's continued market supremacy. #FIFAWorldCup #Qatar2022 #WorldCup #Football #Soccer #WorldCupFever #WorldCupGoals #WorldCupSaves #WorldCupSkills #WorldCupMoments #WorldCupDreams

𝗥𝘂𝗴𝗯𝘆 𝗚𝗼𝗮𝗹𝘀 𝗠𝗮𝗿𝗸𝗲𝘁 𝟮𝟬𝟮𝟰-𝟮𝟬𝟯𝟭. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝗽𝗼𝗿𝘁 The overview of the Rugby Goals industry chain explores its development, assessing the market status of Amateur (Rotating Rugby Goal, Hinged Rugby Goal) and Professional (Rotating Rugby Goal, Hinged Rugby Goal). The report analyzes key enterprises in both developed and developing markets, scrutinizing cutting-edge technology, patents, applications, and market trends within the Rugby Goals sector. Regionally, North America and Europe demonstrate steady growth, propelled by government initiatives and heightened consumer awareness, while Asia-Pacific, particularly China, leads the global Rugby Goals market with robust domestic demand, supportive policies, and a strong manufacturing base. The Rugby Goals market is categorized by Type and Application, and the forecast for the period 2024-2031 provides precise calculations and forecasts for consumption value by Type and Application in terms of volume and value. 𝗧𝗼 𝗞𝗻𝗼𝘄 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝗰𝗼𝗽𝗲 𝗮𝗻𝗱 𝗗𝗲𝗺𝗮𝗻𝗱 𝗼𝗳 𝗥𝘂𝗴𝗯𝘆 𝗚𝗼𝗮𝗹𝘀 𝗠𝗮𝗿𝗸𝗲𝘁. 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗦𝗮𝗺𝗽𝗹𝗲 𝗣𝗗𝗙: https://lnkd.in/dU4mRaAs *𝗕𝘆 𝗧𝘆𝗽𝗲: Rotating Rugby Goal, Hinged Rugby Goal, Other *𝗕𝘆 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Amateur, Professional *𝗕𝘆 𝗥𝗲𝗴𝗶𝗼𝗻: North America, Europe, Asia-Pacific, South America, Middle East & Africa *𝗕𝘆 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀: Harrod Sport, MH Goals Ltd, Abel Sports & Flagpoles, Rugby Australia, Sportsfield Specialties, Inc., PMF PRODUCTS LIMITED, Pilar, Metalu Plast, SPORT SYSTEM, Bhalla International - Vinex, Edwards Robinson Sports, BISON, RC Engineering, Sporting Syndicate #rugbygoals #sportsequipment #rugbysports #athleticgear #rugbyfield #sportstechnology #rugbycompetition #teamgames #outdooractivities #rugbytraining #sportsperformance #sportsmanship #athleteslife #rugbycommunity #rugbyfans #goalposts #sportsindustry #rugbyleague #teamspirit #rugbymatch #rugbyskills #NorthAmericamarket #Europemarket #AsiaPacificmarket #SouthAmericamarket #MiddleEastandAfricamarket

WOW, What a weekend of rugby! 🏉 Ireland vs. New Zealand was a great game but I wasn't prepared for the intensity of the France vs. Springboks match! I could hear my South African neighbours screaming through the walls; I can only imagine what it must have been like for those fans inside Stade de France. The strength, skill, and determination on display was genuinely captivating. As someone who always has an eye for sponsorships, I make a mental note to ask myself which brands left a lasting impression on me after the game. One that truly stood out was DEFENDER. The synergy between the qualities the players showcased on the pitch and everything I associate with a Land Rover Defender – tough, strong, determined, and skillful – was perfect. Not everyone believes values can transfer seamlessly between partners, and I agree in many cases. However, when values do align, it acts as a supercharger to any partnership. Hand on heart, after seeing this sponsorship, I am genuinely more inclined to consider a Defender as my next car. Sponsorship works, who knew, right!?!?!?! What intrigued me about this sponsorship was the use of the Defender brand instead of Land Rover. This is part of JLR’s new ‘House of Brands’ strategy to market Range Rover, Defender, Discovery, and Jaguar separately. Some car dealers worried it might confuse customers, but I think last night's match and the ongoing Rugby World Cup sponsorship reinforced the values I personally associate with Defender. Values I don't not necessarily link with other JLR brands like Range Rover, Discovery, and Jaguar. Defender also activated their partnership in the UK by sponsoring ITV’s coverage of the Rugby World Cup. Perhaps that's why the partnership particularly stands out in my mind. For those of you who have been following the rugby, I'm curious – which other sponsors can you recall off the top of your head this morning??? Roll on next weekend!🏆#rugbyworldcup #Defender #SponsorshipMagic ✨ #branding #sponsorship Rugby World Cup France 2023

Mativo’s Paris Chronicles: Why Stade de France is Historic for Kipchoge and Zidane The Paris Olympic Games’ athletics programme rolled off properly on Friday, with track events sparking a buzz of excitement, especially for Kenyans who are aware the sport is always the… #Mativo #Paris #StadeDeFrance #Zidane >>> Read more

🏅 Taking part is everything - even in tenders? Participating in a public tender has surprisingly many parallels to the Olympic Games. Even the sporting idea can be a step towards success, because: you gain experience every time for the next time. Duel: Olympic Games vs. public tenders - Competition: The best athletes in the world compete at the Olympic Games. In public tenders, on the other hand, there are often only one to three competing companies - so there is a high chance of winning. 0️⃣❤️1️⃣ - Award: While there are three winners at the Olympic Games - gold, silver and bronze - in tenders the motto is: "The winner takes it all", because only the best offer wins. 1️⃣❤️1️⃣ - Qualification: Both athletes and companies qualify for the competition based on their performance. 2️⃣❤️2️⃣ So it's a draw! We can only keep our fingers crossed for the participants in the Olympic Games. But we are happy to support you proactively when taking part in the next tender! Secure your place on the highest winner's podium with our services. #TenderService #Tenders #OlympicGames #Competition #Paris2024