Barbara Martin Coppola’s Post

An important transformation!

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"Today, I am really excited to announce the launch of DECATHLON PULSE... Our desire is to find the smartest and most inspiring ways to encourage people in every corner of the globe to fall in love with sports. Decathlon Pulse will accelerate our goal of building happier and healthier societies...Together, we want to expand the sports landscape through four key themes: expert sports brands; e-commerce pioneers; the circular economy and; next gen sport solutions." - Barbara Martin Coppola Businesses often change up their GTM strategies and their 5-year business plans just to keep up with the market. I have been following Decathlon for a while now and find that they have really lived the "game" before buying into the "game". What I mean by that? When brands want to do good, they create a program related to CSR or even have large foundations to direct funds for social welfare. Few brands have lived, breathed and executed their purpose of driving profit in alignment of their purpose of doing good in a way that: 1. Uplifts the whole fraternity that is connected to the industry 2. Transforms the entire ecosystem to help the realize their own journeys and build a vision for the future 3. Encourage sports and brands to not give up on the social responsibility angle of a healthier future Only a brand that's authentic in its vision and action, and aligns all the parts that build a world related to good health and sports, can so effortlessly weave the pieces together to launch something so valuable. This is not just a cause or an initiative or a "good to have purpose". Make no mistake, it is geared 100% at growing the brand in lateral ways which companies have forgotten how to do these days. Congratulations to everyone at Decathlon ! Well done, sport! #businesswithpurpose #businesswithvision #makingamark #changingtheworld #socialresponsibility #decathlonpulse #innovation #scale #sportsecosystem #wellness #goodhealth #sportsindustry #marketing #branding #leadership #businesstrategy

DECATHLON PULSE is born!   We’re excited to announce the launch of DECATHLON PULSE; our investment arm and start up studio, designed to pioneer new growth engines and accelerate our purpose of moving people through the wonders of sport. Under the leadership of Franck Vigo and guided by our Global CEO Barbara Martin Coppola, DECATHLON PULSE will build, invest in and acquire forward-thinking companies that are transforming the world of sport. Looking outward to identify additional markets and new business models. From product and sport to wellness and the circular economy.    Our goal?    To drive sustainable business models, enhance the customer experience, and lead the change in the sports and wellness industry teaming up with players who are changing the game! #DecathlonPulse #Decathlon #Accelerate #Growth #ChangingTheGame  #DecathlonLinkedIn

DECATHLON PULSE is born! We’re excited to announce the launch of DECATHLON PULSE; our investment arm and start up studio, designed to pioneer new growth engines and accelerate our purpose of moving people through the wonders of sport. Under the leadership of Franck Vigo and guided by our Global CEO Barbara Martin Coppola, DECATHLON PULSE will build, invest in and acquire forward-thinking companies that are transforming the world of sport. Looking outward to identify additional markets and new business models. From product and sport to wellness and the circular economy. Our goal? To drive sustainable business models, enhance the customer experience, and lead the change in the sports and wellness industry teaming up with players who are changing the game! #DecathlonPulse #Decathlon #Accelerate #Growth #ChangingTheGame #DecathlonLinkedIn

DECATHLON PULSE is born!    We’re excited to announce the launch of DECATHLON PULSE; our investment arm and start up studio, designed to pioneer new growth engines and accelerate our purpose of moving people through the wonders of sport. Under the leadership of Franck Vigo and guided by our Global CEO Barbara Martin Coppola, DECATHLON PULSE will build, invest in and acquire forward-thinking companies that are transforming the world of sport. Looking outward to identify additional markets and new business models. From product and sport to wellness and the circular economy.    Our goal?    To drive sustainable business models, enhance the customer experience, and lead the change in the sports and wellness industry teaming up with players who are changing the game! #DecathlonPulse #Decathlon #Accelerate #Growth #ChangingTheGame  #DecathlonLinkedIn

DECATHLON PULSE is born!    We’re excited to announce the launch of DECATHLON PULSE; our investment arm and start up studio, designed to pioneer new growth engines and accelerate our purpose of moving people through the wonders of sport. Under the leadership of Franck Vigo and guided by our Global CEO Barbara Martin Coppola, DECATHLON PULSE will build, invest in and acquire forward-thinking companies that are transforming the world of sport. Looking outward to identify additional markets and new business models. From product and sport to wellness and the circular economy.    Our goal?    To drive sustainable business models, enhance the customer experience, and lead the change in the sports and wellness industry teaming up with players who are changing the game! #DecathlonPulse #Decathlon #Accelerate #Growth #ChangingTheGame  #DecathlonLinkedIn

DECATHLON PULSE is born! We’re excited to announce the launch of DECATHLON PULSE; our investment arm and start up studio, designed to pioneer new growth engines and accelerate our purpose of moving people through the wonders of sport. Under the leadership of Franck Vigo and guided by our Global CEO Barbara Martin Coppola, DECATHLON PULSE will build, invest in and acquire forward-thinking companies that are transforming the world of sport. Looking outward to identify additional markets and new business models. From product and sport to wellness and the circular economy.    Our goal?    To drive sustainable business models, enhance the customer experience, and lead the change in the sports and wellness industry teaming up with players who are changing the game! #DecathlonPulse #Decathlon #Accelerate #Growth #ChangingTheGame  #DecathlonLinkedIn

"Decathlon launches new subsidiary to build, invest in and acquire new businesses 🏬 Decathlon has launched a new subsidiary that will be dedicated to identifying and developing new growth drivers.📈💡#Decathlon #BusinessGrowth #Innovation #Investment" by Retail Gazette about Decathlon Italia

DECATHLON PULSE is born!    We’re excited to announce the launch of DECATHLON PULSE; our investment arm and start up studio, designed to pioneer new growth engines and accelerate our purpose of moving people through the wonders of sport. Under the leadership of @Franck Vigo and guided by our Global CEO @Barbara Martin Coppola, DECATHLON PULSE will build, invest in and acquire forward-thinking companies that are transforming the world of sport. Looking outward to identify additional markets and new business models. From product and sport to wellness and the circular economy.    Our goal?    To drive sustainable business models, enhance the customer experience, and lead the change in the sports and wellness industry teaming up with players who are changing the game! #DecathlonPulse #Decathlon #Accelerate #Growth #ChangingTheGame  #DecathlonLinkedIn