Havas Creative's CEO Nele Laev is making waves in the Estonian marketing landscape as a jury member for the prestigious TULImust contest. 🏆
With nearly 15 years of media and marketing expertise, Nele has navigated a remarkable career journey, leaving her mark on prominent organisations such as Ekspress Group, Ajakirjade Kirjastus, and Postimees Group. Currently, she leads the way as a manager at our advertising agency, Havas Creative, where we collaborate with an array of international and local clients, including Red Bull, Hyundai, T1, Euroapteek, Tridens , K-rauta, EOK, and many others, to drive impactful marketing strategies. Nele's educational background includes business management and entrepreneurship studies at EBS, and she is currently pursuing a master's degree in semiotics and cultural theory at the University of Tartu.
🔮 Now, let's hear from Nele herself on the subject of maintaining creativity in data-driven marketing.
"Over the years, I've often pondered the essence of creativity. Lately, I believe it boils down to being open to the world, staying present, and paying attention. Creativity is an indispensable factor in all processes. Focusing solely on numbers won't yield the exceptional, necessary, and valuable results we strive for," tells Nele. "In our industry, we create campaigns and strategies for people - our customers and consumers. Creativity isn't confined to the realm of creative directors; it's a skill everyone can and should develop."
As we celebrate Nele's role in the TULImust contest, let's explore the significance of this event in the Estonian marketing landscape.
"What role should TULImust play in the Estonian marketing landscape? It should assume a leadership position, serving as a platform for marketing managers to showcase their proudest success stories. Setting the right numerical goals and measuring their performance is pivotal for our growth as a marketing community. Additionally, this competition could also reflect the effectiveness of our activities from an environmental sustainability perspective. I'm hopeful that in the coming years, we'll introduce a dedicated category to recognise and applaud environmentally sustainable marketing success stories."
Read more from the article linked in the comments (in Estonian). 🌍📈 #TULImust #MarketingExcellence #HavasEstonia
Best of luck!