Barry Callebaut Group’s Post

Consumers continue to look for food and drink options that are not only better for them, but better for the environment. In the alternative protein space, we expect the segment to further evolve into its own, focusing on affordability and better for you ingredients.    Check out our 5 Trends to Watch in Alternative Protein to discover our predictions for how the segment will evolve in 2024: https://lnkd.in/dfCvNrA3     #synergyflavors #5TrendstoWatch #alternativeprotein #health #wellness #consumerinsights #consumertrends

Generative AI is a gamechanger! Read below how we can reach insights on needs, trends and opportunities in just a few clicks. Reach out if you want to be one of the first to test our Syndicated Beverage Platform. #IpsosSynthesio #SignalsGenAI

Beauty, and health, begins and grows from within. This is something we have always known but it has only been in recent years that both the food and beauty industries have merged to form one larger industry. Consumers nowadays are becoming increasingly aware of the relationship between their nutritional food habits and their health. This demand for healthier foods and beverages, in addition to a growing need for convenience and naturality within the industry, has created a need for more functional food products incorporating innate bioactives to provide a balanced diet and address specific health issues. Hyperconnected and health-focused consumers are switching their purchasing habits from a one-size-fits-all approach to personalised solutions, digital interfaces and on-demand manufacturing. The result of this demand has caused multiple industries and sectors to merge using innovative ideas which has created incredible synergies between them. How can companies and product designers meet customer expectations whilst innovating in this rapidly changing landscape? If it is an area you would like more information about for your project or are interested in creating products to successfully compete in this area, book in a consultation call with Raphaëlle O'CONNOR, Ph.D. today: https://inewtrition.com/ #nutricosmetics #beautyfromwithin #healthandwellness #customisednutrition #foodandbeverage #fnb #foodinnovation

As awareness of health and wellness continues to permeate societies worldwide, so does the demand for convenient, nutritious options. This trend has catalyzed significant growth within the food packaging industry. https://hubs.la/Q02Ch8cw0 #foodpackaging #healthyfood

From prioritizing health to innovative concoctions, the beverage industry is on a promising trajectory, making immune health accessible, enjoyable, and affordable for everyone! 🍹 1️⃣ Health Benefits: Immunity-boosting ingredients aren't just a trend; they're a lifestyle change, empowering our bodies one sip at a time! 💪 2️⃣ Delicious Taste: Wave goodbye to the days of bland health drinks. Today's offerings are a perfect blend of health and flavor, making wellness a treat for your taste buds! 😋 3️⃣ Natural Ingredients: With a renewed focus on purity and health, these drinks harness the potent power of nature, offering holistic health solutions right from Mother Earth! 🌱 To read the full blog, go to this link ⬇️ https://lnkd.in/dm2ANdjF Till then keep sipping and improving your health all at the same time. #aipalette #consumerinsights #artificialintelligence

The rise of keto-friendly options reflects a growing interest in healthier choices among consumers. For instance, the demand for low-carb, high-fat products has seen a significant increase in recent years, with many individuals opting for these options to support their health goals. The market for keto-friendly products continues to evolve, with new and innovative offerings entering the market regularly. From snacks and beverages to meal replacements and cooking ingredients, the variety of keto-friendly options available is expanding rapidly. Consumers are increasingly seeking out these products to support their ketogenic lifestyle and enhance their overall well-being. Statistics show that the popularity of keto-friendly products is on the rise, with a growing number of consumers incorporating these items into their daily routines. The convenience and health benefits associated with keto-friendly products make them a popular choice for individuals looking to make positive changes to their diet and lifestyle. As a result, these products have become a trending topic in the health and wellness industry. By staying informed about the latest market trends in keto-friendly products, consumers can make informed decisions about their purchases and ensure they are aligning with their health goals. The use of hashtags such as #KetoMarket, #HealthyChoices, and #TrendingNow can help individuals discover new products, connect with like-minded individuals, and stay up to date on the latest developments in the keto market.

📈🌎71% of consumers worldwide would love a healthy boosting chocolate. Catering to the evolving demands of health-conscious consumers can be challenging. 👇Download the Top Chocolate Trend Report for your region and discover a whole spectrum of health benefits that are possible in chocolate 📖🍫 #TopChocolateTrends #Report #Chocolate #BarryCallebaut #TopChocolateTrends2024

Staying hydrated is in vogue, driven by both beauty and wellness trends and economic pressures. Cordial is growing, as squashes suit consumers needing to watch their spending in the cost-of-living crisis. Cordials offer good value-for-money, particularly over premade drinks, and now often offer added functional qualities or trendier flavours too. Find out more in our latest blog: https://hubs.li/Q01YsqZt0 #beverageindustry #drinksindustry #beveragetrends #InnovatorsInDrinkFlavours #Innovation Image source trendhub thefoodpeople 23

Are you eager to understand how the beverage market is shifting, and why consumers' drink preferences are changing? Consumers are embracing healthier lifestyles and even when it comes to drink choices, functional beverages such as energy, brain power and overall wellness products are dominating the shelves. With low-to-no-sugar options remaining a priority, consumers are looking for products containing artificial and natural sweaters. But it goes beyond just what ingredients are in the drink… consumers are also focused on the packaging that beverages come in and are looking out for claims such as BPA-free and recyclable products. In our recent wellness report, learn more about how your brand can stay ahead of your competitors and win in the quickly changing market. https://lnkd.in/gaGX3G-p