Tom Bartel’s Post

Here’s why you should care about email deliverability... (Even if you think you’ve got this nailed) 🤯 20% of emails fail to deliver to your mailing list 🤯 Even if your mail server tells you they have reached your subscribers’ inboxes. So sticking to the best practices of: → Routine mailing list revisions. → Authenticating your email domain. → Warming up your email server before sending mass campaigns. Doing all this will help improve your email health and deliverability. And with Yahoo and Google bringing out stricter sending policies, Now is the time to start improving your deliverability. How often do you review your mailing lists? #EmailDeliverability #Google #Yahoo 

🚨 Attention email marketers 🚨 By now, you’ve heard about Gmail & Yahoo Mail’s new set of guidelines that went live on February 1st. There's a 𝘭𝘰𝘵 to digest. You’re probably asking yourself a combination of these questions: Why did they make these changes? What exactly are the new requirements? How will I be affected? What steps can I take to mitigate the impact on email deliverability? Well, we did the research so you don’t have to. 🤝 Everything you need to know about the changes: https://lnkd.in/gcCSZAaX

Navigating Gmail's new security can be tricky, but it's a golden opportunity for savvy email marketers! 🚀 Adapt and ensure your emails hit the mark with EmailListCleaner. 🌟 Ready to boost your email game? Visit us! 👉 https://lnkd.in/gAGM_uB8 #EmailMarketing #GmailUpdate #EmailVerification

Something to keep in mind with the holiday season upon us! If you aren't suppressing inactive subscribers yet, it's a great time to start as you may notice an increase in Gmail bounces next month. #emailmarketingtips #deliverability #googleupdate #bouncerate #work

How to stop your Google Workspace emails from going to spam? Warm up your email! ✅ Gradually increase frequency and volume to establish a positive sender reputation. ✅ Avoid getting flagged as a spammer by email service providers. ✅ Build trust and improve deliverability over time. 🔥 Get Unfiltered.ai and automate your email warm-up process! #emaildeliverability #emailmarketing #spamprevention

Marketers - if you send emails, you will want to read about this update. 👓 #AccountEngagement (#Pardot) marketers, tools that can help you include: - Segmented email messaging - Validated DNS and tracker domain entries - Opt-in strategy -- even for your U.S. audience - Smart engagement programs that exit those showing no interest - Uncover what prospects want with website tracking and page actions #emailmarketing #MCAE #salesforce #marketingchampions

Gmail has more than 1.8 billion active users worldwide. 📧 If you send more than 5,000 messages per day to Gmail accounts, you will need to adhere to new rules as of tomorrow. Gmail will require you to authenticate outgoing email, avoid sending unwanted or unsolicited email, and make it easy for recipients to unsubscribe. Follow these guidelines to ensure that your messages reach Gmail accounts successfully, without any restrictions on sending rates, message blocking, or being marked as spam. Validating email addresses or cleansing your email data base can help enhance your sender reputation and ensure you aren’t sending emails to unwanted recipients. Visit: https://www.data-8.co.uk/ to learn more about our solutions. #emailvalidation #emailvarification #email #customercommunications #emailmarketing #gmailchanges #senderreputation #emailguidelines

Ever wondered what Gmail's 2024 Email Guidelines mean for your inbox finesse? 🤔 Let's peek behind the curtain of Gmail's latest guidelines together- it's more than just rules! Unravel the mystery behind the newest updates to get higher open rates, smoother deliveries, and master the inbox art like a pro. ✨ Get the lowdown in our latest blog at Demand Inc. ® and level up your email game! 🚀 https://lnkd.in/e3AKdgse #EmailMarketing #GmailGuidelines #InboxSecretsUnveiled

Gmail has detected that this message;is likely suspicious due to the very low reputation of the sending;domain. My client got this dreaded undeliverable error this morning. They were doing cold marketing campaigns from their main business domain. I have been asking them not to do this for a few months now. We even had a few meetings about Cold Email Deliverability Best practices but no business decision was taken and they continued with Status Quo. Now the worst case scenario has occurred. Protect your Email Domain Reputation. Never send cold emails from your primary business domain, it's your business asset, so protect it.

With Google and Yahoo's email policy updates approaching, mastering email deliverability has never been more critical. Thankfully, our 'Ultimate Guide to Email Deliverability' simplifies the essentials, ensuring your year starts strong: in the inbox, not the spam folder. Prioritise email deliverability before the February updates. Download the guide here: https://soamp.li/kQOk #EmailDeliverabilty #Google #Yahoo #BeyondEmail