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RUM, don't walk, to hear what BASES has to say about National #Rum Day! 😎 🥃   In the past 52 weeks, the Rum #category has been facing headwinds, seeing declines in total #sales (-5%) and innovation sales (-20%). 📉 The decline in innovation sales can be attributed to less entrants into the category, presenting opportunity to invigorate growth and drive new news for those looking to innovate! 📝   💡 Of the innovations outpacing their competition, success can be seen across Light, Gold, Dark, and even Spiced Rums.   Connect with #BASES to learn more about #Innovation Measurement and how we can help you launch #successful Rum innovations in a tough #spirits #market at: https://lnkd.in/g5mXwRy6

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