Basis Technologies’ Post

Enter the Lions' den 🦁 Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways: 🤖 AI is here to stay Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images. 🤝 The business case for inclusivity Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers. ⚖️ Brands can’t shy away from politics Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics. 🎨 The power of the creator economy This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names. 🏎️ Embrace the now The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture. Want to learn more about the Cannes Lions Festival? Visit canneslions.com 📸 Contagious ---------- #canneslions #cannes #branding #globalbranding #brandingcontent #brandingmanagement #strategicbranding #brandingforbusiness #professionalbranding #brandingstrategies #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding

🧠 At last month's Brainy Bar, we dove into the fascinating role of negative emotions in branding (among other things)! One of our speakers Dr Dean Burnett explored why embracing these emotions, in the right context, can strengthen your brand's connection with its audience. Check out his thoughts and make sure you’re first on the list for our future events by signing up below. ⬇️ ⬇️ https://hubs.ly/Q02LrRRN0

We have just begun the start of festival season! After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. According to 2023 Forrester research, more than three-quarters of marketing executives are returning to experiential marketing to educate, engage, and build trust with consumers. Check out our Inspira Infographic below, featured on the Association of National Advertisers, that looks at how consumers feel about events and the impact that participation has on brands. 🎡 https://lnkd.in/eXJrkwfy

This Friday, we're turning up the volume on Community Connections! ✨ At Motherland OMNi, we're the connectors that switch on thriving communities and switch up brand experiences. Discover: - How Community Radio sparks authentic connections with local audiences. - The power of OMNi-Fi for targeted Wi-Fi advertising. - Creating lasting impressions with Brand Activations. Our expertise lies in facilitating authentic connections, empowering communities and unlocking brand potential. Through these connections, businesses and communities thrive together! Ready to unlock the power of community connections for your brand?

Ready to start or take your business to new heights? SG Media's got the magic touch for business and brand development! 🌟 Let's create a buzz that turns heads and drives results. 🚀💼 Let's chat! 📩✨…. sgmediabox.carrd.co #BrandElevation #businessgrowth #business #brand #businesssuccess #businesscoach #businessstrategy

Ready to start or take your business to new heights? SG Media's got the magic touch for business and brand development! 🌟 Let's create a buzz that turns heads and drives results. 🚀💼 Let's chat! 📩✨…. sgmediabox.carrd.co #BrandElevation #businessgrowth #business #brand #businesssuccess #businesscoach #businessstrategy

The onxite guide for properties and agencies to keep in mind when creating assets. This guide can help to create tangible, purposeful, assets and organize them to keep track of their performance and deliver value to brands. For creatives, it provides structure, but also the context of how in experiential there are no restrictions of a single channel or single objective (only budget, but you’re no stranger to that). Happy to add more context. Happy holidays! #experientialmarketing #sponsorshipactivation #experientialdesign

Attend Cannes Awards for International Creativity... ✅ This week was a race to see who can post the best Cannes recaps and POVs. So I'll go next and share what will stick with me💡 ✨ Be simple. Consumers don't mind ads, but they do when they're overly complicated. Make it digestible. ✨ Let your audience play with your brand. Consumers are calling the shots, so lean into the cheeky playfulness that consumers create with your brand. ✨ Big ideas come from the comment section. Consumers tell you what they want or need in the comments—observe, listen, and implement the comment section into your next campaign. There's a lot more I will share in my newsletter. Link in the comments :)

Don't wait for a crisis – start nurturing your reputation now!    In today's world, reputation is everything. It's your brand's first impression, and first impressions last. Investing in PR not only builds trust but also shapes your brand's image and identity. It's like giving your brand a voice that sings in harmony with your audience's expectations. Plus, a strong reputation can be your best defense against unforeseen challenges. So why not start today?    #businessservices #brandmanagement #publicrelationsagency #customerjourney #mediarelations #prtips #strategicplanning

Think of an agency pitch as the Olympic finals of the advertising world — a realm where only the best compete, and the stakes couldn't be higher. It's in this high-energy, high-tension environment that magic happens. We're after that electric competitive tension where agencies aren't just participating; they're in it to win it, bringing their A-game to the table. It's this drive and hunger for victory, that pushes teams to deliver extraordinary ideas and solutions. Picture the finish line: you've got a handful of contenders, each more compelling than the last. That's the scenario we strive for. As a CMO, you're spoilt for choice, faced with an array of brilliant strategies and standout creativity that makes choosing just one a welcome challenge. And let's not forget the ripple effect of this competitive spirit. It raises the bar for everyone. Agencies bring their top talent, and their most innovative thinking — elements you might never see without the heat of competition. We often say pressure creates diamonds, and in the pitch process, that pressure can crystallize into moments of pure creative brilliance. #IDComms #AgencyPitch #CreativeCompetition #MarketingStrategy #BrandExcellence #CreativeBrilliance