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Content Director 💛 Emerging Tech, Humanity, Web3 | Digital Marketing, Copywriting, Creative Direction | 🚀 Keeping it relevant for real growth
❓ 𝐖𝐞'𝐫𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐥𝐨𝐭 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐫𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 I hear this, a lot, from blockchain protocols and tech startups. Here's the thing: social media isn't just about high-production value or number of posts; it's about resonating with your audience. If you are not relatable, you are not guaranteed engagement. So, it’s not about quantity. It’s not even about quality. It’s about being relatable and accessible. 💡 Stay Relatable. Bring Results. How? Understand Your Audience: Tailor your content to what your audience values and finds engaging. This means listening to their feedback, understanding their pain points, and addressing their needs. Be You: Develop a distinctive voice and style that sets your brand apart. Whether it’s through humour, insightful commentary, or thought-provoking questions. Be True: Authentic content that reflects your company's values and mission will resonate more than polished but impersonal posts. ----- This is how my team and I handled the IG content for Vitruveo - a creator-focused blockchain. We did a good mix of: - educational content - art-related posts - IG stories with questions and polls - inspirational posts that got artists out of their creator-block - organising IG LIVEs with artists who are entering the Web3 / NFT space, - quick and cool contests - reels shot in-app and edited with trending audio Consistently preparing content that resonates with global creators got us an engaged community that translated into growth. ----- Remember, it’s not about how much content you produce, but how well it connects with your audience. Also, don't just rely on 'produced' or 'designed' content. By prioritising concept over content, you can cultivate a loyal and engaged community. #MarketingTips #ContentStrategy #TechMarketing #Blockchain #StartupGrowth #instagram #IG
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The Content Revolution Has Arrived: Bitget Lists Reach (REACH) The internet overflows with content, but discerning quality amidst the vast quantity can be daunting. Bitget, a leading global cryptocurrency exchange, recognizes the need for a system that incentivizes quality content creation and fosters deeper audience engagement. To address this challenge, Bitget is proud to announce the listing of Reach (REACH), a project revolutionizing the content landscape. Reach operates on a groundbreaking concept: the REACH Protocol. This innovative protocol utilizes blockchain technology to create a permissionless and automated system that rewards content creators based on genuine audience interaction. By listing REACH, Bitget empowers its users to be at the forefront of this content revolution. This includes the ability to trade REACH tokens, explore staking opportunities, and contribute to the growth of a more rewarding and engaging online environment for both creators and audiences. Furthermore, Bitget fosters a vibrant online community where users can connect with fellow content creators and enthusiasts, share valuable insights, and engage in discussions about the future of content creation and the Reach ecosystem. This collaborative environment allows individuals to stay informed about the latest advancements, learn from each other's experiences, and contribute to the collective success of Reach. The listing of Reach on Bitget signifies more than just an exchange listing; it represents a commitment to supporting innovation and empowering creators to build thriving communities and engage a wider audience in a more meaningful way. With Bitget's dedication to fostering a secure and user-centric environment, this listing paves the way for
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Allow us to help you navigate the crypto realm with Serpzilla's newest article on link-building strategies for crypto sites. Explore the essentials - understanding the crypto world, measuring your audience, and avoiding mistakes. Let's amplify your crypto project's visibility together! Check out the article here https://lnkd.in/ekTsusx9 #Serpzilla #CryptoMarketing #LinkBuildingStrategies
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Farcaster: A Game Changer in Decentralized Social Media? Farcaster is a groundbreaking decentralized social media protocol designed specifically for building and connecting social media apps. Founded by Dan Romero and Varun Srinivasan, it offers a unique user experience with ownership and freedom at its core. ✅ Why should brands care? Early Access: Be among the first to engage with the burgeoning Web3 community on Farcaster. Experimentation Ground: Observe the ecosystem, join or create channels, and explore innovative "Frames" to understand user behavior in a decentralized environment. ✅What is Warpcast? Think of Warpcast as a familiar face in the new world. It's a user-friendly app built for Farcaster, offering a Twitter-like experience within the decentralized ecosystem. And the best part? You can switch between apps while keeping your data and connections intact. ✅What's driving the buzz? Farcaster's recent introduction of "Frames" has sparked excitement. This powerful feature allows embedding interactive applications within posts, like games, NFT minting, or even one-click purchases using your crypto wallet. Imagine a seamless experience, all within the platform! ✅Benefits for brands and developers: Unprecedented user engagement: Break free from the limitations of centralized platforms and directly connect with your audience. Data ownership: Empower users to own their data and create a transparent and secure online environment. Warpcast: Your Launchpad in Web3 Join the vibrant communities and explore the potential of decentralized marketing. Warpcast is where creativity meets community, empowering everyone to connect and thrive in the Web3 space. Also, what do you think about the potential of decentralized social media protocols like Farcaster? Please share your views in the comments below😊 #blockchain #farcaster #warpcast #frames
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🚨 Web3 has sustained substantial market growth, exceeding 300% in its first few years. While, Online Speculations also has it that the Web3 market cap will reach over $45 billion 8 years from now 😁 Now is the best time to get onboard and Learn web3 marketing 🔥 And with that, we are happy to announce our in-house tutor on Web3 Marketing Rhoda Onuoha 🔹 Rhoda has extensive experience being a marketer and is currently building Giva app. Once this course is launched, it will cover these areas: • Fundamentals of Marketing • Introduction to Web3 and Blockchain • Fundamentals of Web3 Marketing • Organic Growth Strategies in Web3 Marketing • Content and Influencer Marketing in Web3 • Paid Advertising and SEO in Web3 • Community Management and Engagement • Power of Network Effects and Incentivized Participation • Launching and Promoting Web3 Projects • Future Trends and Innovations in Web3 Marketing • Getting jobs as a Web3 Marketer Want to be the first to know once the course is live ? It’s simple. Join our FREE community today ➡️ https://lnkd.in/dNPm9SQk ➡️ Again, Welcome Rhoda Onuoha 💙 #Web3 #Creaitz #Marketing #Web3Marketing #Cryptocurrency #LearnWeb3
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Decentralized social media protocols aim to give users ownership and power over their data. Farcaster is known for its engaging content and Frames – mini-apps allowing unique interactions with onchain content. Lens Protocol has been creator-focused, with customization around following and post collection. It has a similar albeit less-used Frames competitor called Open Actions. Let’s dig in and compare the two rising players in this Decentralized Social space. #crypto #web3 https://lnkd.in/gmeZsGrx
Lens vs. Farcaster on Bankless
bankless.com
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I used to struggle with understanding blockchain. No shame in that. Today, I design engaging social media Content for Web3 projects. The ironic thing is, I learned about Web3 to create content for my client. And now, I hardly use traditional social media strategies. Ha! Talk about “life's quirks.” But confusion isn’t a “step back.” It pushes you forward. Examples: 1. I’ve designed three campaigns that didn’t take off. 2. I’ve missed engagement targets and faced critical feedback. 3. I’ve lost opportunities worth $3k, $5k, and even $10k. 4. I’ve revamped entire content strategies from scratch. 5. I’ve been crafting Web3 social media for 1 years now. I’ve “failed” often. Only to keep getting better. Let’s stop only celebrating success stories on LinkedIn, friends. Let’s embrace confusion and failure as part of the journey. Confused today → Expert tomorrow. P.S. What’s the best piece of advice you’ve ever received?
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What is SocialFi? - Friend.tech and the latest crypto narrative SocialFi is an accelerated #socialmedia networking concept allowing users to create, control, and own their engagement, combining #tokenisation of social influence with decentralisation - offering rewards to content creators and consumers alike. The overall aim is to achieve equal opportunities and monetise the social media market. The Friend.tech experiment.. Friend.tech represents a decentralised social network where users' connections transform into shares or as they call them 'Keys. This unique app treats each user as a #social token, allowing individuals to invest in their friends' social networks or any user group, essentially tokenising their credibility. Users can buy, sell, or hold social tokens as their value aligns with the credibility of the users involved. Additionally, Keys provide exclusive access to influencer-specific chat rooms and premium content (essentially buy to chat / buy to access). As of today, Friend.tech has brought in more than $12m in fees for its 160,000 users. It is a platform that is strategically designed for creator monetisation - users invest to establish a direct connection with their favourite #influencers - the trading of the value of these keys is the driving force behind the app and gives crypto degens yet another digital asset class to speculate on. Expect major social platforms to build their own version / enter into this space next... RPJ #crypto #web3 #socialfi #blockchain #socialmedia #tech https://lnkd.in/dvJaEBC4
What is SocialFi? Unpacking crypto’s answer to social media
blockworks.co
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🦄 Blockchain, Crypto, Web3 & AI CTO | 🦁 The Web3 Lion | 🔥Crypto OG🔥 | 🧙♂️ People Management Maestro | 🤖 AI, Blockchain, DeFi, Tokenomics, NFTs & Web3 🚀 | 20+years of Exp.
𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲: 𝗛𝗼𝘄 𝗗𝗔𝗢𝘀 𝗘𝗺𝗽𝗼𝘄𝗲𝗿 𝗔𝗿𝘁𝗶𝘀𝘁𝘀 𝗮𝗻𝗱 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 In the digital age, 𝗗𝗲𝗰𝗲𝗻𝘁𝗿𝗮𝗹𝗶𝘇𝗲𝗱 𝗔𝘂𝘁𝗼𝗻𝗼𝗺𝗼𝘂𝘀 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 (𝗗𝗔𝗢𝘀) are 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗲𝗰𝗼𝗻𝗼𝗺𝘆. Rooted in 𝗯𝗹𝗼𝗰𝗸𝗰𝗵𝗮𝗶𝗻 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, DAOs offer a new approach to collaboration and governance, empowering artists and influencers like never before. DAOs break away from 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝗶𝗰𝗮𝗹 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝘀, fostering a 𝗱𝗲𝗺𝗼𝗰𝗿𝗮𝘁𝗶𝗰 𝘀𝘆𝘀𝘁𝗲𝗺 where 𝗲𝘃𝗲𝗿𝘆 𝗺𝗲𝗺𝗯𝗲𝗿'𝘀 𝘃𝗼𝗶𝗰𝗲 𝗺𝗮𝘁𝘁𝗲𝗿𝘀. Through 𝘀𝗺𝗮𝗿𝘁 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝘀, they ensure 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗳𝗮𝗶𝗿𝗻𝗲𝘀𝘀, pivotal in this new ecosystem. This is a significant shift for creators who traditionally navigate through intermediaries. The 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗗𝗔𝗢𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 is not just a technological leap but a 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 towards more 𝗲𝗾𝘂𝗶𝘁𝗮𝗯𝗹𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻. It's about 𝗴𝗶𝘃𝗶𝗻𝗴 𝗯𝗮𝗰𝗸 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝘁𝗼 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 - whether it's 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗶𝗻𝗴, 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀, or 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀. Challenges such as 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 and 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝘂𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝗶𝗲𝘀 exist, but overcoming these can unlock 𝗗𝗔𝗢𝘀' 𝗳𝘂𝗹𝗹 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 in 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻. For creators, engaging with DAOs begins with 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗯𝗹𝗼𝗰𝗸𝗰𝗵𝗮𝗶𝗻 𝗯𝗮𝘀𝗶𝗰𝘀 and 𝗷𝗼𝗶𝗻𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀 that align with their goals. 𝗔𝗰𝘁𝗶𝘃𝗲 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻 and 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗮𝗹 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 in the evolving blockchain space are crucial. Looking forward, DAOs promise a future of 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲, 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 in the digital economy, championing 𝗳𝗮𝗶𝗿𝗻𝗲𝘀𝘀 and 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁. To delve deeper into how DAOs are 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘄𝗼𝗿𝗹𝗱 and discover how you can be part of this exciting transformation, 𝗖𝗟𝗜𝗖𝗞 𝗧𝗛𝗘 𝗟𝗜𝗡𝗞 𝗕𝗘𝗟𝗢𝗪 to visit my blog for the full story. #DAOs #CreatorEconomy #Blockchain #DigitalInnovation #Artists #Influencers #Decentralization #CreativeCollaboration #Influencers #Web3 #Web3Lion https://lnkd.in/eMuyhvUQ
DAOs and the Creator Economy: Empowering Artists and Influencers
https://beyondthehype.terrencegatsby.com
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