Beam Suntory’s Post

We are now Suntory Global Spirits! Please follow our news on our new official LinkedIn page – Suntory Global Spirits – to stay up to date as we continue our journey to become the World’s Most Admired Premium Spirits Company.

Today we announced the exciting news that we are rebranding to become Suntory Global Spirits, reflecting 10 years since Suntory Holdings Limited acquired Beam Inc. and marking our evolution into a truly global leader across categories in premium spirits and Ready-to-Drink cocktails.  Our new brand platform includes the launch of a new website (https://lnkd.in/euHi5Sey) and visual identity that celebrates our unique advantages, including a relentless focus on quality and craftsmanship, incredible respect for the wonders of nature and an inclusive culture where our people can thrive – defining brand attributes connected to and complemented by those of our parent company, Suntory Holdings. Read more in the press release: https://lnkd.in/eZdjVZJQ

Through #DrinkSmart, we support legal-purchase-age adults in making the right choices for their personal well-being and reducing alcohol-related harm. This includes tips on being a responsible host whenever serving alcohol at an event or when entertaining at home. Learn more: https://lnkd.in/eHkxDPgq

We're proud of the steps we've taken, along with our parent company Suntory Holdings Limited, to contribute to a more sustainable, equitable future. Our premium spirits brands start with nature - the purest water and the finest grain make the world’s best tasting whisky - and we are committed to continuing to do our part to protect our natural resources as part of our Proof Positive sustainability strategy.

As ambassadors of our brands, we have a responsibility to model responsible behaviors when it comes to alcohol. During #AlcoholAwarenessMonth and beyond, we encourage our employees to share the message of responsibility within their networks. This includes: • Being mindful of modeling good behavior in front of those underage, whether you’re a parent or not' • Using good judgement, and being a leader who encourages friends to think and drink responsibly; and • Never allowing anyone to drive drunk. Learn more on how to model responsible behavior when it comes to alcohol: https://lnkd.in/eHkxDPgq

Maker’s Mark and Keeneland Race Course announced a new chapter in their longstanding partnership today with the launch of “Greats of the Gate,” a 10-year commemorative bottle series celebrating a different iconic Thoroughbred racing horse each year – with the inaugural bottle honoring the legendary Lexington-foaled Man o' War.   The bottle series will be exclusively sold at select Kentucky retailers, with proceeds benefitting local nonprofits that support Kentucky culture, including the horseracing industry, hospitality and the arts.    Learn more: https://lnkd.in/eAvGfgxW

Today we are celebrating a world-first in our journey to net zero hydrogen distilling. Direct-fired distillation trials using 100% hydrogen have proven successful at the Yamazaki distillery in Japan, marking a milestone moment for WhiskHy, our partnership project with green technology company, Supercritical Solutions. The WhiskHy project, launched in 2021, is funded through the UK government’s Green Distilleries Competition. The project has also made considerable advancements in its proprietary technology, the first ever ultra-efficient, high pressure electrolyser, which would enable a distillery to produce and store hydrogen on site, powered by local renewable power sources. As part of our Proof Positive sustainability strategy, we are committed to achieving net-zero carbon emissions across our entire value chain by 2040, and pursuing innovative green technology across our global distilleries to do so. Read more: https://lnkd.in/eQcxWRCR