Why do Nike, Skittles, and Spotify continue to be big hitters with US kids?
Nike, Skittles, and Spotify continue to capture the attention and loyalty of Gen Alpha, as all three rank in the top 25 Coolest Brands in the lives of kids across the US 😎
👟 Nike leapfrogged into spot #4, from #17 in 2023, reinforcing its status as the ultimate sportswear and lifestyle brand. From sponsorships with global icons like Cristiano Ronaldo, to innovative offerings like the Nike SNKRS app, Nike has transformed into more than just a brand—it’s a cultural phenomenon and uniform for Gen Alpha.
🌈 Skittles has also climbed the ranks, moving to #15 from #20. The iconic “Taste the Rainbow” campaign continues to bring fun and creativity into Gen Alpha’s lives. As one of the most notable brand supporters of Pride, Skittles resonates deeply with this inclusive generation. YouTube and TikTok have also helped Gen Alpha discover new ways to enjoy Skittles – anyone up for freeze-drying your Skittles before enjoying them with friends?
🎶 Spotify also made significant strides, jumping to #21 from #33 in 2023. The streaming giant empowers Gen Alpha to explore a limitless music library, helping them shape their identity. The ‘Spotify Blend’ feature also encourages connection through shared playlists, making Spotify a hub for self-expression and community.
Beyond being deemed cool by Gen Alpha, these brands continue to help them express themselves and connect with the world around them! ❤️
There's plenty more to come with the IRL Coolest Brands event in London in Sept and a US Coolest Brands webinar in October so get in contact - [email protected]
Download the mini reports for the UK & US to see the full list and to find out who has taken the top spot.
UK: https://lnkd.in/eTCYkWyg
US: https://lnkd.in/eysSvwzr
