Beka Tesfaye’s Post

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Senior Brand Strategist @ 72andSunny | Masters in Creative Brand Management

My last MAL project, proud of this one 🤳🏾💥🐦

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📱🦅 🦅🦅🦅 In our latest global campaign for Apple, privacy features on iPhone fend off bird-like surveillance cameras in our hero film, "Flock," exposing the online surveillance economy.  Disruptive ads appear to highjack browsers, bringing this crucial message directly to people as they scroll through the internet. For "Flock," we collaborated with House of Parliament and Legacy Effects — the team behind Baby Yoda and Groot — to create bespoke 3D-printed bird models used on set. Directed by Ivan Zacharias and edited by Academy Award-winner Mikkel E. G. Nielsen, this spy-like thriller portrays the story of online data surveillance with a gripping, nightmarish crescendo. 💥 Read more in Ad Age: https://lnkd.in/guQMVhX6

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