I’ve always done things a little differently so it seems appropriate that I’d write about Sidekick Soda launching into Erewhon in California after we’d actually launched.
I did plan a post about the journey - the logistics, FDA, 3PL and also distribution partners, but let’s face it the most frequently asked questions have been :-
1. “Why Erewhon” ?
followed closely by
2. “Did you know the buyer”?
So here you go.
Why Erewhon ? It was a simple decision for Rogie and me. Erewhon have successfully cultivated a thriving, passionate and unwaveringly loyal community through providing foods and products that protect the health of people and our planet. They are a beautiful benchmark and admired brand for products that are good. Their 10 stores in L.A. are family owned and to be honest they felt like the perfect fit for a honey sweetened, real fruit and ACV soda from NZ.
When I applied to be a supplier - through their vendor portal 😊- I crossed my fingers and put a big tick next to the printed out Erewhon logo on my vision board. It took several weeks to get the email that said “please send samples” and then a few short weeks later I got three emails that confirmed they wanted our sodas - I was shovelling horse poo the time. I jumped around the paddock, let out a few happy squeals, rang Rogie to share the happy news - he came back with “it’s probably a hoax”!
Well Rogie Tomlinson-Gillies it’s not a hoax and Sidekick Soda now sits very proudly in the chillers of all 10 Erewhon stores.
Now, where to next ?
#fmcg #beverage #Erewhon #beverageinnovation #usa #newzealand #honey #acv #realfruit #tavccommunications
Our first piece of press from the USA after our launch in Erewhon California. 🙏🏽💃🏾🇺🇸💥
https://lnkd.in/gjMKM9av
SIDEKICK SODA ENTERS U.S. MARKET WITH EXCLUSIVE LAUNCH IN EREWHON - Food & Beverage Magazine
https://www.fb101.com
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