Ben Hillman’s Post

Toys “R” Us is facing criticism after releasing an “unsettling” AI-generated advertisement. The ad aims to depict the moment company founder, Charles Lazarus, was inspired to create Toys “R” Us following a vivid dream. While the ad might convince some at a first glance, eagle-eyed AI enthusiasts (or critics) will quickly identify its tell-tale signs, such as a plastic-like sheen and noticeable geometric errors. The use of AI in content creation is a divisive issue, and it’s likely that Toys “R” Us anticipated the increased attention the ad would garner compared to a traditionally made one. Surely Toys “R” Us could have produced a similar ad without relying on AI. What do you think? #AI #Sora #ToysRUs #AIvideo #Advertising

Just read this The Wall Street Journal article on Toys"R"Us's new AI-generated ad (created with OpenAI's Sora). It's being called "breathtakingly mediocre," but I find it quite impressive for an early AI attempt. Despite the AI's role, a team of humans still polished the final production. AI isn't 100% there yet, but it's fascinating to see what it can achieve. Check it out! #AI #advertising #innovation #ToysRUs #marketing #technology #futureofads #creativeprocess

✅️Advertising with Neural Networks Toy giant Toys "R" Us has shocked the advertising world by releasing the first commercial entirely created by the neural network Sora. ✅️ Directors are in a panic: their multi-million dollar budgets are now at risk. ✅️Marketers are thrilled: perfect advertising without demanding actors and reshoots. kudos to Toys"R"Us for driving this new initiative. #AI #NeuralNetwork #advertising

Have you seen this latest ad from Toys R Us? It was created almost entirely using OpenAI’s Sora tool. Some people praise them for their innovation, while others criticize them for their quality and execution. What do you think? I'm sure using AI reduced the cost to create the ad. That said, it sounds like it still required a lot of human intervention. I think AI is an amazing tool to aid in brainstorming and visualizing ideas. And in some instances, I think AI is capable of creating basic, fairly straightforward content. But I believe true breakthrough creative that really engages your target audience will always require humans. That's why I've always partnered with the best creatives throughout my career as they are invaluable! #Marketing #AI #Innovation #Creativity #ToysRUs #toys #advertising #chatGPT #Sora #OpenAI

Watch out, Hollywood. OpenAI has announced Sora, a text-to-video AI model that could give the film industry a run for its money. According to Open AI, Sora stands out for its ability to create videos longer than 10-second snippets and its capability of photorealism. From what we’ve seen of it, we strongly agree! 📹 Movies, TV shows, stock videos, and disinformation aside, we think such high-quality video generation will play a big role in the future of marketing. Those long hours spent at the studio for the perfect ad might soon be behind us. Sora will be especially helpful for smaller brands that lack the marketing spend for exceptional ads. And who knows, maybe Superbowl 2030 will just be an AI-generated commercials event! 🏈 What do you think of Open AI’s brand-new AI model? Let us know in the comments. ✅Video Credits: OpenAI #marketing #digitalmarketing #AI #advertising #technology

Is AI the Future of Advertising? Toys “R” Us has released a new ad, created entirely with artificial intelligence. The toy brand used a beta version of Sora, OpenAI’s text-to-video generator, to depict the life of their founder. This is the first instance of a brand using AI to generate a brand film, and showcases the potential impacts AI may have on the media industry. While AI tools like Sora may change how brands allocate resources to create ad campaigns, it could also democratize filmmaking, allowing anyone to produce a lifelike video using just text prompts. What do you think of Toys “R” Us' AI ad? Are AI tools the future of media and are you investing accordingly? #AI #ToysRUs #OpenAI #Media #Investing

Ever wondered how AI is changing the advertising game? Check out the first-ever Toys R Us AI commercial, crafted by Sora. 🤖 We’ve taken a deep dive into this groundbreaking ad to share exclusive insights and behind-the-scenes stories. 👉 Have you seen it yet? What do you think about AI-generated ads? Read our latest blog to find out how this ad came to life and what it means for the future of video production. Don't miss out on this exciting journey into the world of AI! 🔗 Read the full blog here: https://lnkd.in/gmQxiE-m #AI #VideoGeneration #ToysRUs #Innovation #Marketing

Saint Anthony Tiu, David Khoo, and Aldhel Adique, your names came to mind when I saw one of the videos from #sora with the following Prompt: "A petri dish with a bamboo forest growing within it that has tiny red pandas running around." https://openai.com/sora I wonder how easy it would be to explain complicated science through video by just prompting with texts. What a great way to do demos and explain the science behind the product! Maybe I'm thinking far ahead, but who knows? 😉 #scienceandtechnology #ai #marketing

Is AI Video the Future of Advertising? Toys “R” Us has released a new ad, created entirely with artificial intelligence. The toy retailer used a beta version of Sora, OpenAI’s text-to-video generator, to depict the life of their founder. This is the first instance of a company using AI to generate a brand film, and showcases the potential impacts AI may have on the media industry. While AI tools like Sora may change how brands allocate resources to create ad campaigns, it could also democratize filmmaking, allowing anyone to produce a lifelike video using just text prompts. What do you think of Toys “R” Us' AI ad? Are AI tools the future of media and are you investing accordingly? #AI #ToysRUs #OpenAI #Media #Investing

McDonald's Japan sourced this AI advertisement through a creator. The creator used Midjourney, then Luma AI, two tools anybody can use for under $50. This is not long after Toys "R" Us released their AI advertisement using OpenAI's Sora. A lot of people will see this as soulless. I get that. But I think the fact that a $200 billion market cap company is sharing an ad for its product that anybody could make in their room or in a cafe in only an afternoon for under $50 in AI tools… I think that's incredibly motivating. #advertising #marketing #digitalmarketing #business