Very excited to be a judge for The Effie's this year. Here are my 4 big takeaways after letting my experience sink in: Strategists don't network enough. It's easy to become isolated in our worlds. Get out and pick more brains! You never know where a new approach to attacking a problem could be hiding. It's a good prescription for imposter syndrome too 😉 A good idea is only as strong as the environment it lives in. A smart comms strategy is paramount to making any idea sing in our extremely fragmented digital lives. Selling a client on a crazy idea takes masterful (and simple!) storytelling. How can a simple insight drive massive results? What connective tissue is needed to get your partners to see an opportunity the same way you do? Strong client relationships matter here too. Building trust and excitement with smaller projects can go a long way in the end game. Never copy & paste your case studies. Take the time to hone, simplify, and romance for the category you're entering work in. The story of how a campaign came to be is just as important as the idea itself. Big results mean nothing without context. Simplicity is also key here. Remind yourself judges are going through piles of submissions. Best of luck to all of the entrants this year. I'm not envious of the tough decisions the final judges have to make!
Cool!
Wow...proud of you!