Wayne Bennett’s Post

With 35 million weekly Albertsons Companies customers, Albertsons Media Collective is able to find powerful audiences to connect with your brand.   💡 What we know: Snacks and weekday staples are consistently the top categories shopped.   📈 What that means: Seamlessly integrating into the shopper's restocking grocery trip is crucial. Leverage our insights to find the right shopper, at the right moment, on the right channel.

Retail Media Monday 💭 Who said partnerships are just about transactional media? We're proving they deliver amazing results! 🚀 Let's talk about the biscuit category and our awesome collaboration with pladis Global, alongside the fantastic Jess Brocklebank Over the past three months, we've had a blast supporting our retailers with some core campaigns and initiatives. Here's a peek at the highlights: Pladis + Snappy Shopper: Biscuit partnering 🍪 +20% YoY uplift in biscuit sales 📈 +21% uplift in RSV 🌟 +3m of brand Impressions 💥 0.3-0.6% CTR These numbers speak for themselves! Our efforts are driving great category, product and profit growth for our retail partners. Supported by leading brands and adored by shoppers, we're stacking up win after win. Here's to more biscuit growth and many more successes! ps - Love the Billions Wafer! #RetailMedia #PartnershipSuccess #BiscuitBoost #SnappyAds #Brands #Data #Media #Winning

Don't miss this breakout session at ADWEEK that will help you gain insights and actionable tips to elevate your conversion game. 🤓 #adweek #omnicommerce #omnishopper #consumerjourney

Why are retail media networks so effective? Our recent feature in Supermarket Perimeter magazine provides some exciting insights! ⭐ RMNs harness detailed consumer insights and robust targeting capabilities to boost relevance and engagement across retail environments. Interested in how RMN can elevate your retail strategy? Read our feature below! We're here to answer any questions. 🛍 https://lnkd.in/g7QJFhxJ

🚀 Exciting News in the World of Retail Media 🚀 I am beyond proud to be part of the Crealytics-Family, a trailblazer in the field of retail media. Our commitment to innovation and excellence has positioned us as leaders in the industry, and I am thrilled to contribute to our success. 📊 Today, I'm excited to share a game-changing resource that every retailer should have in their toolkit - the Sponsored Products Benchmarks Report! 🌟 This report is a treasure trove of never-before-seen data on Sponsored Products, offering unique insights that can revolutionize your retail strategy. Whether you're a seasoned professional or just starting in the industry, this report is packed with valuable information to elevate your game. 🔗  https://lnkd.in/ewahTyV4 Trust me, it's a one-of-a-kind opportunity to stay ahead of the curve and take your retail game to new heights. Let's empower each other with knowledge and drive innovation in the world of retail! #RetailInnovation #SponsoredProducts #RetailMedia #IndustryLeadership #DataInsights

Market Performance Group will be at Digital Grocery Summit USA next month in Chicago. I'll be there and would love to connect with you. Please reach out to me if you’ll be there. Let's chat! #MarketPerformanceGroup #MPG #digitalgrocerysummit 

Our SVP of CPG Strategy and Sales, Risa Crandall presented alongside General Mills' Jay Picconatto to discuss how a storied brand with a century-long history has continually adapted its marketing approach to evolve with the shifting landscape, including the adaptation of personalization tactics. Watch this ADWEEK workshop recording to learn more: https://bit.ly/3WofNMT #PersonalizedAdvertising #DigitalMarketing #Commerceweek2024

How do top CPG brands scale from mom & pop shops to nationwide distribution? 🤔 We’ve got the inside scoop and we’re sharing it all… 💥Join us for our upcoming Fireside Chat with Bella Hughes from Better Sour and Larissa Russell from Pod Foods. Register ⬇ https://lnkd.in/ghh673SW We’ll discuss: ✅ When and why brands should work with a distributor (and why Better Sour chose Pod Foods) ✅ How to decide which retailers to target ✅ Expectations as brands transition from specialty to conventional markets ✅ Effective shopper marketing tactics, with insights from Social Nature At Social Nature, we help CPG brands convert online demand into in-store sales, support key retail accounts, and launch new products successfully. Don’t miss out on this opportunity to learn from industry experts and elevate your brand! 📅 Date: Wednesday, August 14 🕒 Time: 9:30am PST | 12:30pm EST 📍 Location: Zoom Webinars 💬 Drop your questions for the Q&A in the comments below! Isabella "Bella" H., Better Sour, Larissa Russell, Pod Foods and Ashlie Winson-Jones. #Webinar #CPG #BetterSour #PodFoods #SocialNature #Marketing #Retail #Distribution #GrowthStrategies #FiresideChat

📣 New Webinar Alert! Expanding into new regions can pose challenges for brand equity. Retailers often struggle to capture their full potential in new markets, leaving millions on the table annually. Join us for a deep dive into strategies that work: - Discover why retailers with strong customer perceptions grow 2x – 3x faster than competitors. - Learn how brand equity can be preserved during expansion, safeguarding millions in potential revenue. - Explore the successful expansion tactics of Publix Super Markets through a detailed case study. - Get actionable insights to minimize brand dilution and maximize ROI in new markets. Speakers: Erich Kahner Michele Weissman Don't miss this opportunity to strengthen your brand's foothold in new territories. Register today - https://lnkd.in/grAGWZnj #BrandExpansion #RetailStrategy #Webinar #BrandEquity #BusinessGrowth