Bernier Group - AI applied and simple’s Post

It has been an intense week at Cannes Lions International Festival of Creativity. Thanks to all the friends who came to visit us on our Equativ yacht. I am sharing the insights and feedback from our conversations: ✅ The ad tech industry has evolved past its nascent, high-growth phase and is now in a stage where consolidation is a logical step for long-term success. ✅ The emphasis has moved from growth multiples to EBITDA, reflecting a need for profitability and financial stability. This shift is not a sign of industry weakness but rather an adaptation to broader macro-economic realities. ✅ Consolidation does not stifle innovation, rather, it can foster it. Larger, consolidated companies have more resources to invest in research and development. ✅ Innovation is the key to drive advancements in AI, programmatic advertising, data analytics, and other critical areas. It allows companies to be better positioned to adapt to regulatory changes, such as increased privacy laws and the phasing out of third-party cookies, by developing and implementing new, compliant technologies.

🌟 Excited for Cannes Lions? So are we! 🌟 Join us in just a few weeks to explore the future of martech. Let’s connect and chat about how our cutting-edge solutions can elevate your marketing today, tomorrow, and beyond. Make an appointment with us! 🚀 #CannesLions #Martech #MarketingInnovation

🚀 Unlocking the power of effective creative is key to growth today 🚀 Brilliant discussion on how to achieve breakthrough Cannes Lions International Festival of Creativity "Creativity is an integral part of effectiveness, and that's a statistical fact." Traci Alford, Effie Worldwide "There's more room than there's ever been to test and learn. Moving from the lower funnel to the mid funnel - that's actually quite exciting for creatives." Toby Horry,TUI "A new era, balancing creative effectiveness and data, now there's an opportunity to embrace that." Traci Alford Oli Marlow Thomas Alison Weissbrot #SmartlyCannes24

In today's #digital world, measuring #ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions for an eye-opening discussion on capturing the full value of #advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! https://bit.ly/3RdkN3p  #CannesLions #AdvertisingMetrics #MarketingSuccess Gracenote

In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! https://bit.ly/3RdkN3p  #CannesLions #AdvertisingMetrics #MarketingSuccess

🌟 Excited for Cannes Lions? So are we! 🌟 Join us in just a few weeks to explore the future of martech. Let’s connect and chat about how our cutting-edge solutions can elevate your marketing today, tomorrow, and beyond. Make an appointment with us! 🚀 #CannesLions #Martech #MarketingInnovation

🌟 Excited for Cannes Lions? So are we! 🌟 Join us in just a few weeks to explore the future of martech. Let’s connect and chat about how our cutting-edge solutions can elevate your marketing today, tomorrow, and beyond. Make an appointment with us! 🚀 #CannesLions #Martech #MarketingInnovation

The Cannes Lions International Festival of Creativity is quickly approaching and we’re excited to return! What do you think will be the top trend at this year’s festival? 🦁 Here’s what we’re watching: 🤖 GenAI Readiness 💰 The business value of personalization ✍ The rising influence of the creator economy 💪 The power of connected communities to drive change ⚙️ The CMO as the catalyst in a cross-functional landscape Discover how each trend is shaping marketing and beyond. 👇 https://deloi.tt/3RpMplY

The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity.   Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign.   These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here:   https://lnkd.in/d2EKiCag   #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue

Not surprisingly, I really, really enjoyed my first trip to Cannes. Boy, was it a lot! The natural beauty of the surroundings, the amazing weather (mostly), the enormous amount of signage from all our favorite ad tech brands, the yachts, and the constant run-ins with clients, partners and former colleagues. Even got to see the Olympic Torch from about 3 meters away. An absolute whirlwind. So many great discussions, lots of laughs and many exciting next steps for Silverpush’s North American business. Some thoughts/takeaways (you should always do 3, but I am doing 4): 📊 Testing! Lots of talk about an appetite, and even a duty, for agencies to test more. There are so many amazing new tech partners that are bringing new opportunities, and presumably new insights. Embrace change. Don’t get caught on your heals.  🖍 I don’t often get access to creative teams or panels, but I definitely caught a theme that creative and media are still too siloed on the agency side. Great work on both sides is being done in a vacuum. Should AdTech and media be including creative to our conversations more often? For those of us with access to unique content alignments and custom targeting, I think there are huge opportunities for brands/creative/media to all play here. 🍪 Cookie deprecation is not as dramatic as the industry makes it out to be. Today, cookies are likely not playing as critical role as you think and often cookies aren’t even being used. 🤖 Ai, Ai, Ai - Meaning different things to different to people and can be applied so many different ways. The use case for Ai in video remains simple. New Ai tools, including visual and audio detection, finally allow a true understanding of contextual moments across OLV and CTV, where previously it was coin flip. Excited to see where brands and platforms want to take this. Thanks again for the opportunity Silverpush Hitesh Chawla Kyle Waxman. This happy guy below is reenergized and excited to get back!