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Last Sunday’s Super Bowl was played in a futuristic smart stadium in Las Vegas. These stadiums are becoming more common, but Belden had a prominent role in developing one of the first. When Lucas Oil Stadium, which has a history of making changes to meet the evolving needs of fans, was selected for Super Bowl Super Bowl XLVI, the stadium’s executives and engineers knew that it was time to upgrade the tech stack to meet the changing demands of fans. By February 2012, when Super Bowl XLVI was played, it was a modernized venue with approximately 70,000 seats, game-day fan plazas, sponsorship zones, media broadcast areas, and fan interaction zones. When the decision was made to turn it into the first IP-enabled stadium, Belden again provided the solutions to make it happen. In the late summer of 2023, Lucas Oil Stadium debuted changes based on fan input and needs. A full sensory room in the southwest corner now enhances the gameday experience for guests with autism or other developmental disabilities. New security detectors speed up game entry, and there is a new section for learning about season tickets. Grab-and-go locations without attendants enable fans to get and pay for their own food and beverages. In this video, you can learn more about Belden’s role in connecting fans, broadcasters, and devices to all the action, uninterrupted. #superbowl #smartbuildings #sportsindustry #letsbuildthefuture

Summer is winding down, and planning for fall programs is beginning. Football games, corn mazes, golf outings, concerts, VIP lounges, activations, and samplings are all on the agenda. What are you planning for, and what are you excited to work on this fall? #falliscoming #brandexperience #brandactivation #eventpros #activation #summercomingtoanend

There’s a lot to look forward to with a new football season, and if you’re a Manchester City supporter you’ll also have the promise of Piing games to add to your match day fun.   Piing is the Official Crowd Games supplier to Manchester City Football Club, meaning fans will be able to take part in Piing games pre-match and at half-time in the Etihad Stadium and the Joie Stadium on match days, as well as in hospitality areas such as the Blue Carpet experience. . The multi-year Official Supplier agreement is a first among Premier League clubs and supports further fan engagement for Manchester City. This will allow fans the chance to test out their penalty shooting skills with the Pen-Kick on the big screens, and flex their footballing knowledge with Quiiz. Both games are Piing fan favourites and have been played in stadiums around the world. Gareth Langley, CEO of Piing, commented: “This collaboration marks a huge step for the Piing brand and brings us back to a team in which we have some deep connections and long standing friendships.” “We’re on a mission to engage fans at the greatest events on Earth, so we’re really looking forward to large crowds across men’s and women’s matches at the Etihad and Joie Stadiums getting their hands on our games.” #events #EventGaming #InteractiveEntertainment #EventExperiences #EventPlanners #EventMarketing  #EngagingExperiences #EventTechnology #sportsTech #eventTech #massparticipation #brandengagement #brandactivation

It’s where Adaptive Sport can take you

We’ve got a packed Easter weekend of Piing loaded up in our basket and we’re ready to play, with an international schedule of gaming lined up. On Saturday March 30, the half-time crowds at the Charlotte FC MLS league tie against Cincinnati will be putting the boot in with Pen-Kick. It’s the third home game of the season and our third appearance in association with team sponsors Ally. We’re joining Formula E as the racing rocks up in Tokyo for round six of the 2024 calendar. Fanzone players will again be driving our bespoke electric blue E-Prix racing cars on the big screens as the live action takes place on the track. In football, Manchester City will be screening Quiiz at their OSC 75 'Official Supporters Club' hospitality event, while fans at Burnley FC will get to play our Vertu Footy Race and Footy Rebound games before the team heads to the pitch against Wolves on April 2. If you’re in Printworks in Manchester, check out the Pumpyard screens, where we’ll be running Piing games every hour on the hour. There will also be a family gaming event on April 4 between noon and 4pm where we’ll be dialling up the fun factor to max for all ages. It promises to be a cracking weekend! #events #EventGaming #InteractiveEntertainment #EventExperiences #EventPlanners #EventMarketing  #EngagingExperiences #EventTechnology #sportsTech #eventTech #massparticipation #brandengagement #brandactivation

As competition heats up in the world of live sports broadcasting, don't miss out on key insights from LTN’s Mike Burk! Learn how rights owners can not only survive but thrive by unlocking new revenue streams and delivering unparalleled viewing experiences. #LTN #LiveSports #SportsBroadcasting

What led to the partnership 🤝 between Aston Villa Football Club and Kaizen Gaming, which will see the company’s premium brand, Betano, become the club’s new principal and front-of-shirt sponsor for the next two seasons? As our Chief Commercial Officer, Julio Iglesias Hernando, puts it “what we liked is the fact that Aston Villa was challenging. Through excellent management, team building, good coaching and investment, they were punching above their weight. Regardless of qualifying or not, they are fighting and giving a game to anyone”. As for Christopher Heck, Aston Villa’s President of Business Operations, Betano fulfilled all criteria of regulatory transparency and global reach: “They are with the World Cup and with the Euros and have a global expansion like no other betting brand in the world, so I would argue very robustly that they are the gold standard”. 🥇 Read more in Matthew Glendinning’s article in SportBusiness 👓 : https://lnkd.in/g6pmenBz #SportsSponsorships #KaizenGaming #Betano #AstonVilla #PremierLeague #ResponsibleGaming

Interesting read

A few days after the battle of the Lukes, the sport of darts finds itself in the scenario of wondering how best to maximise the significantly increased attention it received as a result of Luke Littler’s story. It reminds me of the position many sports which feature at the Olympic Games also face, receiving much more attention and interest for a short period but then a significant drop-off. How will the sport of darts look to make the most of this opportunity? What role will broadcasters, partners, the Talent and the grassroots play? I wonder if the Professional Darts Corporation are thinking about how research can help them understand the opportunity they now have? How much do they know about their potential new audience? What can they be doing to not only maintain, but drive future interest and participation? #mrx #marketresearch #sportsbiz #sport #sportbusiness