One of the most helpful sustainability memes I know is "we need to do more good, not less bad." And yet most of our money and time seems to be going toward being less bad. Until now. Thanks to the Laudes Foundation, DOEN, VF Foundation, Decathlon, and other brave funders, we undertook an experiment in 2021 to see if we could turn today's mountains of unwanted textile waste -- textiles that have ended up in entirely the wrong place -- into a "subsidy" for making safe materials that nature actually recognizes. In other words, could we take the mixed textiles that were destined for landfill, incinerators, or unfairly burdening other countries, and apply nature's decomposition strategies to make glucose, bacterial cellulose, PHA, which could then become new products? The short answer: we think so. But like all early-stage efforts, more work is needed, so we're calling on this amazing community to get involved. Meanwhile, we now want to share with you all that we learned -- the nuance, the research, the key takeaways -- on the massively updated version of Design for Transformation https://lnkd.in/g7J2qYaH So grab a glass of regenerative-ag iced coffee this weekend and check out our partners' and team's key reports. It's been one heck of a journey that we'd love to share. Here's to breaking down only to build back up, better.
So exciting!!! Amazing work and I can't wait to see how it advances!!
Saved ready for the coffee. Thank you for sharing
Beth -- wonderful to hear about good news and needed change! So proud of you, as always!
Hey Beth, It's Great to see our work progressing this way! Big strides!
Congratulations Beth on this brilliant work! You are a true pioneer and visionary. Thank you for always challenging the status quo, giving us new ways to think, innovate and problem solve, and for inspiring us all. The world - both natural and societal - are better because of you!