Better Collective’s Post

As the sports and media industry continues to evolve, how should brands successfully navigate this complex landscape to create engaging, memorable experiences for their fans? 🤔 Sports media industry veteran, Carlo De Marchis, recently delivered a thought-provoking keynote at our Fan Engagement Summit exploring the current state of fan engagement, the challenges faced by organizations, and the potential scenarios for the future of realtime fan engagement in sports and media. Watch the video and read the highlights here 👇

🎉 Exciting News: Hanover Sport is Now Live! 🚀 Our specialised team excels in crafting compelling narratives that help organisations and brands achieve their goals and amplify their influence. With backgrounds, in crisis management, public affairs, corporate, and brands comms. there's nothing they can't handle. #HanoverSport #SportsMarketing #BrandEngagement #LaunchAnnouncement #InnovationInSports

The business of sports has been evolving over the years, driven by changes in technology and consumer behavior.

Five SportNXT take aways by Corey Middleton! 1. Globalisation of sports 🗺️ 2. Engagement is the measure of your succes as a sports! 📈 3. The 'new' way of content is King 👑 4. Access & Experience as key engagement drivers 💎 5. Utilise digital platforms to find your own niche 📱

Direct endorsements from Sports media personalities can be immensely successful for your brand! Ask me how I can put the power of SportsRadio 610 personalities to work for YOUR BRAND

LESSONS FROM THE PROS — We learned a ton at the Gondola Sports Summit and are sharing a few insights to inform your strategy and execution. Read it here: https://lnkd.in/gTwkHBeD How your content gets conceptualized, created, organized, distributed, and utilized is an organization-wide concern. The opportunity is greater than ever for sports — what are you doing about it?

Introducing the Sports Momentum Index, a The Harris Poll Sports Practice / Allison Worldwide collaboration, providing in-depth consumer poll measuring and indexing where the fan momentum in sports is, and why. The Index quantifies the explosive economic potential of both well-established and up-and-coming leagues, sports, and serves as a unique resource for sports investment decision-making. Discover insights: https://bit.ly/3wZt5Fy

Our 2024 Deloitte Sports Outlook is here! From emerging revenue streams to increased investment in fan data, check out five key trends shaping the sports industry.

The Women’s World Cup is the rare women’s sporting event that U.S. sports media covers with enthusiasm – which is due in part to sports fans’ more patriotic nature compared with non-fans. Many other women’s sports, however, don’t have the luxury of consistent media coverage and struggle to maintain interest among both fans and the sports media, both of which remain inclined to prefer men’s sports. Learn more about Kantar’s sports insights https://lnkd.in/eNXJYMJ7

Sports organisations are paying attention to new commercialisation models, including women’s sports and real estate ventures. Explore more trends impacting the sports industry in Deloitte’s report.