BetterBriefs’ Post

Excellent session today with Kevin Chesters on the power, and the art, of a brilliant brief. Much more powerfully articulated than my ‘shit in, shit out’ description, proving why trusting the marketing experts in every situation is always worth it. #marketing #briefing #creative

Master the art of communication for winning campaigns! 🎯 Discover how clear, concise briefs and streamlined workflows can transform your projects. Link in the comments. #MarketingTips #SocialMediaSuccess #EffectiveCommunication #ProjectManagement #DesignBriefs #MarketingEfficiency

🌱 Spring Refresh Day 18 of 30 🌱 When was the last time you looked at your Brand Messaging Book? (Better question - does your organization HAVE a Brand Messaging Book?) Great branding means consistency across all people and platforms. Your Brand Messaging Book helps you and your team practice that consistency across copy, storytelling or your brand's journalism. If the book needs a refresh this year, here are three warm-up qs for you and your team: 🌱 Who does your brand speak to? 🌱 What does your brand stand for? 🌱 What do you say in those key 'copy real estate' places on your website or marketing assests? There's more on the topic of Brand Messaging Books by Christine Wilson via our toth shop blog; link in the comments below. 👇 👇 👇

Make this the year you make sure any briefs you send out are as good as they can be. After all just topping and tailing an old one is never going to give you the best results. And if you're not sure where to start, we run a  workshop that will ensure you get it right each and every time. Find out more. 👉 https://bit.ly/2LFu7yp #workshops2024 #briefing #marketingbriefs

A question for brand strategists, old-school account planners and creative directors that dabble in strategy– can you recommend a book that serves as a good “boot camp” for writing briefs? I’m starting to play on that side of the business – working with clients on writing the key takeaway/most compelling thought to convey. Just put the book below in my Amazon cart. Wondering if there’s anything else I should add.

🌱 Spring Refresh Day 18 of 30 🌱 When was the last time you looked at your Brand Messaging Book? (Better question - does your organization HAVE a Brand Messaging Book?) Great branding means consistency across all people and platforms. Your Brand Messaging Book helps you and your team practice that consistency across copy, storytelling or your brand's journalism. If the book needs a refresh this year, here are three warm-up qs for you and your team: 🌱 Who does your brand speak to? 🌱 What does your brand stand for? 🌱 What do you say in those key 'copy real estate' places on your website or marketing assests? There's more on the topic of Brand Messaging Books by Christine Wilson via our toth shop blog; link in the comments below. 👇 👇 👇

Just finished reading "Building a StoryBrand" by Donald Miller. It's a straightforward guide to making your brand's message resonate more effectively with customers. This book resonated with me, clarifying certain marketing ideas that, as a marketing manager, I've always intuited but couldn't fully articulate. Now, these concepts have crystallized, significantly aiding my day-to-day work. Highlights include: -The book breaks down marketing into a seven-step framework that’s straightforward. -It emphasizes the importance of positioning the customer as the hero in your brand's narrative. -The concepts are applicable across different industries. It’s a practical read for anyone looking to streamline their marketing message. Worth checking out if you’re in the process of refining how you communicate your brand's value. #bookrecommendation #bookclub #marketing

Forget pitch decks. Do you have a pitch post. What you do, simply, in one post? When it comes to your Brand and Marketing:

Branding basics: ➡ Who we serve ➡ What we offer The clearer a business is about its position and who it is trying to help, the easier it is to position correctly and reach the right audience. Clarity. Clarity. Clarity. _________________________________________________________________________________ Hi, I'm Miri. I write copy. And do other stuff, of course. But that doesn't concern you. 😉

Highlight the features, benefits, and unique selling points of your product or service - effective tool for promotions and advertisements. OnePager Infographics provide topic overview in a visually engaging and easily digestible format. Contact me if you need one :)