BetterBriefs’ Post

So it turns out that 80% of marketers think they're good at writing briefs to agencies, while only 10% of agencies would agree... that's quite the gap. Thanks to the good folks at BetterBriefs, take a look at their report and see how you can make your brief better in delivering an ROI. I've found this really useful! Visit https://lnkd.in/eRPybFu6 #marketing #roi #creativebriefs #agencyrelations

Great perspective on how brands and agencies need to work together to properly measure effectiveness and ROI from Karen Martin, BBH London and IPA (Institute of Practitioners in Advertising) Effectiveness Group chair. I'll add that closing the loop by having marketing, finance and agencies using the same analytics platform helps create the transparency and flexibility you need to pull this off. #sapanalyticscloud https://lnkd.in/gECqF5He

Bring value 👉 Increase ROI It's easy to fall into the trap of telling potential clients what you do rather than communicating the value and results you can deliver. In our recent webinar, "How to Create an Effective 2024 Marketing Strategy for your Consultancy", our Director, Nick Synnott, highlights the importance of solving your client's challenges with your content by demonstrating genuine empathy and understanding of their needs. By going beyond simply saying what your consultancy does, you can build trust and move toward a higher ROI on your marketing. Want to find out more? You can catch up on demand here: https://lnkd.in/e5frRTdP #EffectiveMarketing #MarketingStrategy #ROI #Consultancy #DigitalMarketing

2024 continues to bring transformative changes to the marketing and advertising industry, presenting both opportunities and challenges. Agencies must navigate digital transformation, client management, project complexities, and more.  These industry-specific challenges and offers strategies for agencies to thrive. Dive in to learn how to stay ahead in this dynamic landscape. #DigitalTransformation #Marketing2024 #Advertising

Take this 5 minute quiz to identify how "Digitally Mature" your business is, and receive a free report. 👇

🌟 We couldn't be more grateful to have the opportunity to work with incredible clients who entrust us with their digital journey! 🙌 Check out some amazing results we've achieved with our clients at Orient Group Marketing Agency. 💼 #OrientGroupMarketingAgency #ClientSuccess #DigitalJourney #MarketingMastery #DigitalMarketingSuccess #BrandStrategy #InfluencerMarketing #ContentMarketingTips #SocialMediaGrowth

Are you looking to enhance your digital presence and attract more leads to your business? It's crucial to assess key areas such as Website Performance, Content Strategy, Digital Marketing efforts, and Technology Utilisation. By evaluating these aspects, you can pinpoint areas for improvement and drive better results for your business. If you're ready to take your digital presence to the next level, check out our Digital Presence Scorecard quiz to receive a comprehensive evaluation of your current strategies and opportunities for growth. Click here to get started: https://lnkd.in/etU_dkxP #DigitalPresence #LeadGeneration #BusinessGrowth #DigitalStrategy

TEAM LEWIS MET Report 2023 is now live. It analyses the Forbes Top 300 companies and their marketing engagement strategies. In a year of turbulence, we see companies shift focus to richer content and engagement, but how are businesses handling risks? Find out more by exploring our landing page and delving into the report. Get your copy now: #METReport2023 #MarketingEngagement #ForbesTop300 #teamlewisglobal https://okt.to/TmSXFP

The discovery of 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 by 𝗣𝗲𝘁𝗲𝗿 𝗙𝗶𝗲𝗹𝗱 & James Hurman surprisingly isn't that well known in the Nordics. Background 👉In 2020 Cannes Lions and WARC released a white paper called “𝗧𝗵𝗲 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗖𝗼𝗱𝗲” 🔎It is based on the analysis of nearly 5,000 case studies. The architects of the in-depth research were James Hurman, founding partner at innovation consultancy Previously Unavailable plus tutor at Master of Advertising Effectiveness, and marketing consultant Peter Field. 📍It was officially unveiled during the Lions Live online conference The Effectiveness Code introduced 𝘁𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗟𝗮𝗱𝗱𝗲𝗿, a schematic that establishes the levels of impact that creative marketing produces. In developing it, Hurman and Field studied 4,863 effectiveness award entrants and winners submitted in the period from 2011 and 2019. Hurman and Field made a further discovery in their analysis: namely, that marketing effectiveness is heavily influenced by what they described as Creative Commitment. 🔱Three drivers of “Creative Commitment”: spend, campaign duration, media channels. I suggest you read up on Creative Commitment and the Effectiveness Code. Links to articles in the comments section below. There you'll also find a link to download the tool kit. Saturday advertising delight. Plain and simple. #creativeeffectivness #marketing #masterofadvertisingeffectiveness #advertising

"Can't tell who the players are without a scorecard! Downloaded again. I often reference this tool throughout the year."  Jim Wallace, Agency Management & Marketing Ops SME, Blum Consulting Partners, Inc. Wondering who the key players are in the global agency landscape? Our poster captures the largest global agencies based on 2022 revenue/agency changes (and more)! View + download our visual guide today: https://lnkd.in/gBs6rgUX #AgencyPerformance #TopAgencies