Bhavya Goel’s Post

Are you a business owner building your brand on social media? Welcome to day 1/15 of my weekly series - Small Business Saturdays, where we discuss what you can do to market your business better. 5 must-do’s for when you get started: 5️⃣ Choosing the right platform — As a small business, do not spend all your resources in being present on all different platforms; Research the top 1 or 2 platforms your audience is & build a presence there 4️⃣ Optimising your profiles — Complete your profile 100% based on the platform’s requirements; If it asks for you to create an avatar for no apparent reason, do it! 3️⃣ Creating a content calendar — Plan your content in advance to maintain consistency include a mix of different content formats and pillars to find out what works best for you 2️⃣ Start with high-quality content — Invest time in creating visually appealing images and videos that showcase your products or services effectively 1️⃣ Track your progress — Monitor your analytics regularly to understand what content resonates best with your audience and adjust your strategy accordingly Want to grow faster on social media? Book a call with me NOW from the link in bio! 🔗 #socialmedia #smallbusinesses #socialmediaagency

I often get this question, How did I get my first client? I was extremely shy and under confident when I first started out my agency, I barely told anyone around me or advertised much on social media I was awkward in asking my friends and family for referrals even though I had worked with over 40 clients internationally as a graphic designer and social media manager Why? Because shifting from freelancing to an agency model felt like a different league altogether To my surprise, one of my close friends referred Bglsocials to his sister! She was a first-time author and needed to urgently hire an agency Even though it wasn’t my ideal persona, I instantly said yes to put things in motion! What is your first client story? Comment down below 👇🏻 P.S. We were able to get her 38K views in the first month itself & she referred us to 2 of her friends so it all worked out for the best

I was on my way to a meeting when I got this message, “I wanted to thank you and congratulate you - we got our first wedding planning from Instagram.” I still remember how I was cold DM-ing multiple event management companies for a week to get an opportunity to work in this niche and then just when I gave up, a referral came up even though, the company was newly formed & their budget was tight I took the client up because I really wanted to work in this niche They were wanting to switch from decorating birthday parties & anniversaries to full-fledged wedding planning and we were able to give them exactly that with our social media strategy & management What next? Book a discovery call for service inquires from the link in my bio 🔗

“Bhavya, I need the most aesthetic photography for my social media and website, how do we do this?” This is what my now-client said to me. Here’s a simple breakdown of our strategy for a content shoot: — Brainstorming & Ideation We love jotting down fresh content ideas, creating mood boards, and brainstorming with the client to ensure that their vision is translated perfectly — Planned References & Scripts The most important part of our shoot is the planning, strategising and organising of what has to be shot through references & scripts — Quality Photography Be it on an iPhone/or by a professional photographer, what makes or breaks the content shoot is the quality of content What next? You can book a discovery call through the link in bio for your content shoots! 🔗

“I haven’t worked in an agency yet but I’d like to learn from you and this will be a good opportunity for me” It might be controversial but this is the biggest red flag for me ⛳️ I have read through 150+ applications this past month looking for the right team for my agency and I instantly close up an application when I see these words. Why? — I want the application to say how they are the right fit for my team and how they can contribute to our work, not the other way around — I specifically mention that I am looking for 1-2 years of experience because my agency is not at a stage where we can spend resources in training freshers — I am looking for team members that look at the company’s growth, not only their own What do you think? Comment down below. P.S. We’re hiring at all stages for Bglsocials! You can mail your green flags to [email protected] 💌

“I’m barely making 1-2 sales despite having my store located in one of the top shopping areas of Delhi, I need to grow online” This is what my client said to me in our discovery call. We grew her following by +2000 followers and brought in 5 leads/week organically in a period of 90 days. This is the breakdown of our strategy: — Content Pillars Instead of focusing on the generic content pillars of education and entertainment, we shifted our focus to brand & founder centric pillars to increase authenticity and relatability — Content Shoots We conducted shoots on-site in order to showcase the store and garments in their true element using concepts that were trending and attention-grabbing — Customer Relationship Management We offered special discounts, codes and surprises to new followers & focused on growing our broadcast channel in order to tight-knit the community What next? Book a call with me and let’s 3x your brand! Link in bio 🔗

2 years ago, I emailed 70+ brands with my resume and received ONLY 1 response! It was from a clothing brand based out of Chandigarh who were looking for a social media intern. What did my email say? — What I appreciated about their brand — What my experience is — How I can contribute to their brand What did I learn? — Managing the social media of a clothing brand — Client communications & managing expectations — Being accountable for the growth of a brand I also attended my first-ever pop up event that they participated in Delhi! How was your first internship experience? Comment down below 👇🏻 P.S. This is also the first time I printed the business cards for Bglsocials & kicked-off the agency!

2800 views on the first reel of a brand-new account for a psychologist Here’s another client case study: Before: — Inconsistent posting — Unsure of what content to post & what her target audience resonates with — Underconfidence on building her brand After: — 2800 views on the first reel! — Structured content marketing strategy & plan — Consistent posting & focus on community-centric content Results: ✅ De-stressed about her social media presence ✅ More time to focus on strengthening client relationships & client acquisition ✅ A strong foundation for brand awareness & brand building What next? Follow Bhavya Goel for real-time social media insights P.S. Do you want more time to focus on client relationships & fulfillment? 👀 Book a discovery call with me today, link in bio!