Bidhan Biswas’ Post

🌟 Navigating the Influencer Galaxy: A Guide by Leesh Media 🚀 In the dynamic universe of digital marketing, influencers are the shooting stars that can illuminate your brand. But how do you ensure that their glow perfectly aligns with your campaign's constellation? Here's a stellar guide from Leesh Media: 1. Align Stars with Strategy: Begin by mapping out your campaign's objectives. What are you aiming to achieve? Increased awareness, boosted sales, or a rebranded image? The influencer's audience should mirror your target demographic for a natural and effective alignment. 2. Authenticity in Orbit: Seek out influencers whose personal brand resonates authenticity. Their content should feel like a genuine endorsement, not just a passing comet in their content stream. Authenticity fosters trust, and trust converts followers into your customers. 3. Engagement, Not Just Gravity: An influencer with a massive following is like a planet with strong gravity—but what about life on the surface? Delve into engagement rates. The right influencer has an active, engaged audience that comments, shares, and participates. 4. Analyze the Atmosphere: Use analytical tools to get a sense of an influencer's reach. Beyond numbers, what is the sentiment in the comments? Is there a community feel? This is the atmosphere in which your brand will be showcased. 5. Comet-ment to Transparency: Ensure your chosen influencer is clear about sponsored content. Transparency isn't just a legal requirement; it's a benchmark for trust with their audience—and yours. At Leesh Media, we navigate the influencer cosmos with precision and care, connecting you with the stars who can best tell your brand's story. Ready to launch a campaign that's out of this world? Let's bring the universe of your audience to your doorstep. 🚀✨ #InfluencerMarketing #SocialMediaMarketing #YEGMarketing #CampaignTips #MarketingEducation

Magical power of influencer Marketing 🔥 Imagine shouting about your awesome brand, but your voice gets lost in the online crowd. Ever thought about having someone with a big social media following endorse your brand? That's where influencers come in! 📌 Check out the carousel mentioned below to see the complete picture. . . . . They're like online superstars who can introduce your products to a massive audience. Why influencers? They're trusted friends, not faceless ads. They connect with audiences on a personal level, recommending products they genuinely love. Think fitness guru promoting the protein powder or beauty blogger showcasing the glowing highlighter. By collaborating with online superstars with devoted audiences, you can reach new heights, build trust and authenticity, spark a buzz, and boost conversions. But it's not just about throwing money at celebrities! To maximize your ROI, find your tribe, prioritize quality over quantity, and seek authenticity. Set clear goals, be creative, and measure your results. Remember, it's about building genuine partnerships, not just broadcasting ads. Engage with your influencer's audience to show your appreciation for their support. --------------- P.S. I help D2C, SaaS and eCommerce companies achieve breakthrough growth with AI and neuroscience. DM Me to know more. Or Book a 1:1 Consultation Call. The link is in my LinkedIn profile- Carlos Marquez 🧠 #influencermarketing #ecommercetips #ecommercemarketing #d2cmarketing

Shhh🤫... something big is happening in the world of marketing! Buckle up, because we're about to reveal influencer trends that will change the game. Prepare for a tour through the future of brand 🪄magic! In the ever-changing world of digital marketing, staying ahead is essential. The Future with Influencer Marketing? Think micro, use video, and embrace authenticity. 🔍 Micro-Influencers: Significant Impact Discover how niche influencers may help you make authentic relationships and increase your conversion rates. It is not about size, but about engagement! 🎥 Video Content Rules Use brief, interesting videos to capture the attention of today's consumers. TikTok and Reels represent the new frontier. Are you prepared to go visual? #VideoMarketing 📸 Ephemeral stories Use ephemeral information to create a sense of urgency and exclusivity. Stories on Instagram and Snapchat keep your followers engaged. Blink and it's gone! 💡 Authenticity Wins. Consumers seek genuine ties. Influencer collaborations can help align your brand's ideals. Transparency creates trust, especially among Generation Z. 🤖 AI for the Win. Let AI be your secret weapon. Data-driven tactics make it easier to locate the right influencers and streamline cooperation. Efficiency meets innovation! . . #marketing #onlinemarketing #influencermarketing #tipsmarketing

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰, 65% 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐚𝐫𝐞 𝐩𝐮𝐭𝐭𝐢𝐧𝐠 𝐚𝐥𝐦𝐨𝐬𝐭 𝐡𝐚𝐥𝐟 𝐭𝐡𝐞𝐢𝐫 𝐦𝐨𝐧𝐞𝐲 𝐢𝐧𝐭𝐨 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? It's not just a strategy anymore – it's becoming a huge deal, and there's a cool story behind it! Why? Because today's shoppers don't just want ads; they want stories with personal experiences. 🚀 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭'𝐬 𝐜𝐨𝐦𝐢𝐧𝐠 𝐢𝐧 2024: 1️⃣ Creators are in the spotlight! Brands want people who can make interesting stories that connect with us. 2️⃣ Likes and views are still important, but now we care more about how people feel and the quality of our talks. 3️⃣ Micro/Nano influencers with lots of fans are taking over! They're great for spreading the word and helping us decide what to buy. 4️⃣ Get ready for a change in what we watch! Most of us like short videos, and that's the new trend. Stories today are mostly told with pictures, and that's a big deal for any brand. 🎉 Exciting collaborations are coming in 2024! Can't wait to see how everyone reacts! 🚀 Now, spill the beans – who was your absolute favorite influencer in 2024? Share below! 👇 #influencermarketing

𝐖𝐡𝐲 𝐘𝐨𝐮 𝐂𝐚𝐧'𝐭 𝐑𝐞𝐬𝐢𝐬𝐭: 𝐇𝐨𝐰 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐚𝐧𝐝 𝐍𝐮𝐝𝐠𝐞 𝐓𝐡𝐞𝐨𝐫𝐲 𝐏𝐞𝐫𝐬𝐮𝐚𝐝𝐞 𝐘𝐨𝐮 𝐭𝐨 𝐁𝐮𝐲 Ever felt like you bought something without really knowing why? Well, there's a sneaky little thing called Nudge Theory, and when combined with influencers, it becomes a powerful force in making you reach for your wallet. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐍𝐮𝐝𝐠𝐞 𝐓𝐡𝐞𝐨𝐫𝐲: Nudge Theory, popularized by behavioural economists Richard Thaler and Cass Sunstein, revolves around the idea of subtly influencing individuals' decisions without restricting their freedom of choice. By understanding the psychological biases and heuristics that shape human behaviour, marketers can craft interventions that steer consumers towards desired actions. As I reflect on the intersection of Nudge Theory and influencer marketing, it's fascinating to consider how these strategies synergize to shape consumer decisions in today's digital landscape. My take is that Nudge theory is a potent marketing concept that can be integrated not only into overall marketing strategies but also into influencer marketing. The oft-used adage 'Less is more' underscores the potential for subtle yet powerful persuasion, particularly when combined with influencers. I frequently incorporate concepts like 'Virality Signaling,' which creates an illusion of viral content, thereby enhancing virality. This video brings back many thoughts and conversations with my clients and friends in the marketing world in the last few years on entrepreneurship - https://lnkd.in/gTdx5sgG Video Credits: @TheBVAFamily #consumerbehaviour #nudgetheory #influencers #influencermarketing #nudge #marketingstrategies #marketing #behavioureconomics #buying #shopping 

If you don't know what you don't know about influencer marketing, there is a good chance you know nothing about it. The process looks very simple: you just find influencers, pay money, they post, and there is a chance to succeed and a chance to fail. Who wins? Those who have a lot of money. Actually, there are 10 layers of doing influencer marketing, and to understand which layer you are in, just look at how deeply you understand each of these 6 simple components. - What's your offer? - How do you find the right influencer? - How do you reach them? - How do you negotiate? - What content should you post? - How do you track performance? The budget you have changes a lot of things, but money is not the only thing you are competing with your competitors. And if you have budget constraints, being excellent in each of these components can play a crucial role, and you have a good chance to beat competitors who have 10-30 times more money than you. If you are new to this, you are paying to learn. Track everything you learn after every penny you spend. _ I'm Edik, talking about AI product, growth, and marketing. I can chat with you all day about these topics. #marketing #growth #growthmarketing #productgrowth #aiapps #aiproducts #buildinpublic #influencermarketing

7 Keys To Finding The Right Influencer For Your Brand 1. Number of followers Depending on whether you’re working with a micro or macro influencer, what you offer or pay will vary. Generally, influencers with a larger following (50-100K +) will want to be paid. 2. Level of engagement Check to see what their engagement rate is. Compare likes and comments to their overall follower count. While Instagram doesn’t always show your content to most of your following, you still want to make sure they have an engaged community. Look for a minimum 3% engagement rate. Ideally it should be closer to 10%. 3. Growth of influencer You want to make sure the influencer is growing their following and community. Use social analytics to track their account and make sure they have good growth. If you see they’re slowly losing followers, you may want to find someone else. 4. Quality content You want to work with someone who posts high quality and valuable content for their community. 5. Location Where are your customers based and where is the influencer based? Make sure the influencer makes sense based on location. 6. Benefits What are the benefits of working with the influencer? Do they have a strong community that is likely to buy? What media channels are they utilizing? 7. Brand alignment Does the influencer align with your brand, your values, and your mission? Do they have the right lifestyle to represent your brand? If you found this helpful, share this with someone who might need this and follow for more marketing tips! Cole Heckman - #influencermarketing #influencermarketingtips #influencermarketingstrategy #socialmediamarketing #socialmediamarketingtips #socialmediamarketingstrategy #digitalmarketing #digitalmarketingtips #digitalmarketingstrategy #marketing #marketingtips #marketingstrategy #branding #brandingtips #businessgrowth #businessgrowthstrategy #growthmarketing #socialmediatips #socialmediastrategy

How do some brands just get impressive conversions with Influencers and some don't get any? It's not about if you have a great product or not honestly, it's about how you place it. In today's world, influencers are promoting all sorts of products, and consumers are starting to become numb on content promotions because "They were paid to say it". Here's the truth that I have found. Impressive Conversion Rates are seen for food and nutraceuticals, where trust takes time and a lot of build-up. People buy consumables subconsciously based on hype. If you're a food or a nutraceutical brand, you can leverage influencers massively. How to pick the perfect Influencer? It's not about the numbers; it's about alignment. The right influencer should mirror your brand's ethos and speak directly to your audience's heart. Physical products require strategy. Beyond one-off mentions, embedding your product into an influencer's lifestyle showcases its value over time, making the pitch more authentic and compelling. Figure a way to immerse into the lifestyle of people that your audience follows. Authenticity wins. Partnering with influencers who genuinely resonate with your brand leads to more engaging and believable promotions. The Bottom Line: Influencer marketing isn't just a buzzword; it's a strategic tool that, when used correctly, can significantly enhance your brand's reach and reputation. #influencermarketing #brandstrategy #Engagement #conversionboost

One influencer marketing mistake that will kill your campaign success → Failing to align the influencer with the brand's values and target audience This usually happens when a brand focuses more on the influencers follower count not his/her contents and personality This one mistake can lead to: → Lack of authenticity → Poor engagement → Brand safety risks Instead, here are the BEST way to find the perfect match: → Look beyond follower count to engagement quality. → Pay attention to the influencer’s tone, style, and recurring themes. → Look at their previous brand collaborations to see how they’ve promoted other products or services → Start with smaller, short-term collaborations to test the waters and adjust strategy → Engage with potential collaborators before the promotion even begin With these 5 steps, you will avoid the one mistake that will drag your brand down! Are you still missing your influencer marketing strategy? DM me and let me help you find a solution

Influencers kill your brand. Bold statement, but let me elaborate. I often get questions about #influencermarketing from my clients and whether this approach is worth pursuing. Influencer marketing might not be the “ring to rule them all”, especially with the wrong influencer on board. Before you jump in, take a closer look: Who's following? Peek at the influencer's followers — age, interests, location. Dive into their comments and profiles. Are these the folks you see your product with? Beyond the Numbers: Don't get dazzled by #follower counts. #EngagementRate is your true north, aiming for 3-5%. Likes, comments, shares—do the math and ensure the interactions are real. Content That Clicks: 🔍 What posts are getting some? This clue helps see if the influencer's vibe matches your brand's beat. Value Alignment: Scroll through their history. You're looking for someone who mirrors your #brand's values, steering clear of any content mishaps. And, most importantly - Track Record Talks: Ask about past campaigns. Success stories? Impact made? This tells you if they can walk the talk. Do this homework, and you’ll do just fine. If someone's selling you influencer marketing as the be-all and end-all, share this video with them.