BigCommerce’s Post

Lately, I've been thinking about community and what that means for marketers and professionals. I think it comes down to: 👉 a place to belong 👉 a voice that matters 👉 a sounding board for questions, topics, referrals, SOS signal... 👉 your next role, gig or company 👉 a hand to guide, help and challenge you -- am I missing anything else?? 😁 Personally, I witnessed this first hand when I attended our CommerceNext Growth Show in NYC last week. Admittedly, this was my first Growth Show with CommerceNext. What impressed me was the sense of connectedness from coast-to-coast and the depth and breadth of topics. I met so many people where we could nerd out on #retail trends, #technology, new brands and global retailers, ongoing (acquisition) issues, improving the customer journey and what inspires us at what we do. (I am still stoked from the feedback from the #CFO and #CMO keynote session with Tapestry, UNIQLO and Brooklinen, and can't wait to recap on that.) I think what distinguishes CommerceNext from other communities is the quality of relationships across solution providers and retailers. This is is largely due to the leadership and culture that co-founders Scott Silverman, Veronika Sonsev and Allan have built over the past years: authentic, actionable and knowledgeable folks that are eager to share and create that community. So onward and forward. I'm eager to hear everyone's feedback from my friends and colleagues who attended the show. How could we improve? What do you want to see more of? For any of my Western Region / West Coast folks that couldn't attend, I can't wait to share. And I'll see some of you at the LA dinner this Thursday 👀 💕 #ecommerce #DTC #retail #community

I must first humbly apologize, offering a sincere 'mea culpa' to those who've reached out to congratulate me on my two-year anniversary at Walmart Global Tech and haven’t received a response. The culprit, in this case, is the slightly overzealous LinkedIn system that begins to celebrate the milestone a good 2 weeks before the actual date. "525,600 minutes…how do you measure a year in the life?" A question posed by the hit Broadway musical Rent, and one that seems fitting as I reflect on the past two years at Walmart. Do we measure it in daylights, in sunsets, in midnights, or cups of coffee? Or perhaps in terms of the reqs filled, trackers populated, new ways of working adapted, and new stakeholders met? The past year has been one wild ride. I've been in the thick of things, supporting Marketing & Advertising Technology, Health & Wellness, Data Ventures, New Ventures, and now OMNI & Marketplace Acceleration. Each new role, each business has been a learning curve, an occasion to broaden my horizons, and an invitation to contribute to the company's growth. This journey has led me cross-country, from the bustling streets of Washington DC, to the vibrant energy of Hoboken, and the heartland of Bentonville. I've met and worked with some amazing people from all walks of life, their stories and experiences adding new flavors to my work. Looking back, these 525,600 minutes have been filled with countless invaluable experiences, challenges that turned into opportunities, and most importantly, connections that transformed into friendships. As I embark on Year 3 of my Walmart journey, I am reminded of a quote by Ralph Waldo Emerson - "Life is a journey, not a destination." Here's to the journey, the adventure, and the countless minutes to come. Thank you to everyone who has been a part of my Walmart story, your support and camaraderie mean more than words can express. #gratefulthankfulblessed #walmartglobaltech #talentacquisition #talentadvisor

I'm on a plane heading home from our annual company kick-off, which I'll reflect on more next week. One common theme we talked about this week was this - "People buy from people." I took my seat on the plane and while I was in the middle of writing out some thoughts from the week, I was handed a KIND bar. I used to love these bars, ever since the company formed their partnership with Starbucks. Then, I was just happy to see a healthier snack option at the point-of-sale. As consumers, we have so much optionality and it comes down to the values and ethos that build the things we buy. Upon settling into my seat, I looked up from my notepad to acknowledge the person handing me a KIND bar, as if he knew I didn't have time to grab a snack in the airport and desperately needed something. It was none other than Daniel Lubetzky 🇺🇦, the CEO of KIND bars, taking a moment to live by his personal and company values and contribute some positivity to a plane full of weary travelers. I didn't know this man was the CEO, I Googled quickly to confirm, because who else would be handing out KIND bars on an airplane. As someone who's been thinking about values-based leadership, Daniel's gesture blew me away. This wasn't a marketing ploy, there was no social media manager filming this all from another seat. This was an example of a CEO who walks the walk and I imagine his employees have plenty of stories about him spreading kindness this way because that's what his company is built on. I felt compelled to do a little bit of research on Daniel and found some of his words that resonated with me: "Surprise people and karma will come back." In my industry, "karma" is customer loyalty and trust.   People buy from people. Simple as that. I see a box of KIND bars in my next shopping cart. Not an ad, just ramblings from a marketer who was delighted by a protein bar after an impactful week with the amazing people who make Contentstack a must-buy. #LFG!

Since returning home from Dallas late last week, I have had time to reflect on my time at SubSummit 2024. 🤠 I go to this conference to catch up with friends and colleagues, support the industry, and most important, to learn! Many highlights--here's one of them--my conversation with Venessa Yates of Walmart+. Here are some takeaways. 1️⃣ Make sure your employees understand your subscription, and ask them for input and feedback. Not just the product managers and strategy folks--but everyone. Especially customer-facing folks. Walmart+ gave free subscriptions to all of their ONE MILLION team members. 2️⃣ Use a little "merchandising expertise" to create the melody that complements the steady drumbeat of subscription. Venessa's background helped her to see the opportunity to "surprise and delight" members with special, unexpected benefits, ranging from petcare to tax support. 3️⃣ Build your subscription on core strengths, but be open to partnerships. As a result of great interest in petcare among members, and after a successful short experiment, Walmart+ recently partnered with Pawp for vet services. Special thanks to Rachel Nipper and Lauren Pienta for helping us to prepare so well for this conversation. #subsummit #membership #subscriptions

🍂This season of gratitude is a BIG DEAL!🍂 Join us in celebrating this season of thanks with Carrie from the BIG DEAL team. She’s sharing what fills her heart with gratitude this year. #SeasonOfThanks #BIGDEALThankfulSeries #GratitudeInAction #BIGDEALCompany #BIGDEALEvents #BIGDEALMarketing #BIGDEALThanks #EventCompany #MarketingCompany #SmallBusinessMarketing

How does Red Bay Coffee's Online Presence Reflect its Values and Mission? Ecommerce Success and Customer Experience Red Bay Coffee’s online presence is a reflection of their values and mission. Their website, accessible at Red Bay Coffee, offers an immersive experience into their world of coffee. Customers can explore a range of high-quality coffees, each with a story of its origin and flavour profile. The website’s design is sleek and user-friendly, providing an easy and engaging shopping experience. What sets Red Bay Coffee apart in its online journey is the ethos that permeates every aspect of the business. From the choice of coffee beans to the packaging, there is a consistent focus on sustainability and social responsibility. The brand highlights its commitment to diversity and inclusion, not only in its sourcing practices but also in its hiring. Keba and Rachel have created opportunities for people from various backgrounds, including those needing a second chance, like former inmates, thereby fostering a culture of empowerment and growth. Impact and Future Prospects Employing almost 50 people, from baristas to quality control managers, Red Bay Coffee is more than a coffee company; it’s a movement. The brand continues to expand its reach, not just through coffee sales but also through its participation in Amazon’s Black Business Accelerator, which underscores their commitment to building sustainable diversity and growth for Black entrepreneurs. Customer reviews and testimonials often highlight the quality of the coffee, the smoothness of the online ordering process, and the satisfaction of supporting a business with a strong ethical foundation. Customers feel a part of the Red Bay community, contributing to a larger cause while enjoying exceptional coffee. Red Bay Coffee’s success story is multifaceted. It’s about excellent coffee, but it’s also about creating a business model that champions social justice, community empowerment, and environmental stewardship. Their journey through the challenges of the pandemic to emerge stronger and more connected with their customer base is an inspiring example of resilience and adaptability in the face of adversity. As they continue to grow and expand their reach, Red Bay Coffee remains a beacon of how businesses can be a force for positive change in society. Learn more --> https://lnkd.in/gmJy9S_y #ecommercesuccess #businesswithpurpose #coffeebusiness #inclusiveemployment #socialimpact #sustainablebusiness #digitalsuccessstories #ethicalecommerce #onlineengagement #webdesignexcellence

Great group of supply chain leaders joined our Round Table yesterday. Waypost Advisors thanks SafeNet Consulting (now Eliassen Group) for hosting and to everyone for joining. Insights shared around the table included container delays and leadtimes driving up costs for shipping, especially from Asia. Risk in the FTL freight markets due to depressed pricing and over-capacity and a subject near and dear to our hearts at Waypost Advisors and Supply Chain Geeks everywhere like Emily LeVasseur, how important it is to document address and align your business processes whenever you are working on your ERP strategy. Thanks All and see you in Sept !!!

With Crisp IM Marketplace, any company, solopreneur or entrepreneur can build a private plugin, for its own use-case, or a public plugin, that can be sold to the entire Crisp IM audience. For 2 years, the Marketplace has seen tremendous success among customers and non-customers. To celebrate, we've created stories that will share the story of the Crisp Marketplace. 🎉 Below Eliott Sama speaking the truth about the Marketplace growth 📈 after 2 years of public release.