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1mo

Every year brings its own challenges. Hear from industry experts, Sara and Vik, as they discuss this year's biggest marketing hurdles. Battling these challenges yourselves? Get in touch and we'll help you come up with some big solutions. #marketing #marketingchallengers #consumerbehaviour Thanks to MAD//FEST, Publicis Media and U DOX.

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I'm probably gonna go with attention over the next five years. You know, we we're all users of social media. We use different types of media. However, we do know that garnering are users or consumers attention is ever so difficult because you're you're screening your try screening, you know, you've got your phone on, you might have your iPad on in the background, you're scrolling through tick tock. So getting someone's attention and getting them to potentially interact and engage with your brand or your creative is proving to be more and more difficult. So I think over the next five years, I do see it probably becoming. Even more challenging. So I think the area of focus really needs to be around attention, understanding consumer behaviour in different environments, how long you have their attention for and how you can also get messages across, like I said, multiple screens at the same time. So they start to vest, you know and understand what you're trying to communicate with them and they start to feel somewhat favorable towards you. Marketing in general this year has been a massive challenge because clients are asking for more with with with very reduced budgets or reduced teams.

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