VP Brand adidas Central Europe /// A highly driven, motivated and authentic business and people leader at adidas with strong leadership skills.
adidas' Spectacular OOH campaign for the UEFA EURO 2024 More than 2 weeks of football euphoria already in the books. It's fantastic to see fans from all over the world celebrating the joy of football. I would like to share some amazing highlights of our dynamic Out-of-Home (OOH) campaign for the UEFA EURO 2024, designed to captivate football fans across Germany. Right before the EUROs we've launched stunning XXL installations in major host cities like Munich, Dortmund, Hamburg and Berlin. Picture this: Manuel Neuer greets guests in the subway at Odeons Platz in Munich, and Toni Kroos making a bold statement in the Olympia Park. In Berlin, the iconic Molecule Men sculptures wear DFB jerseys, and our spectacular installation next to the Gedächtniskirche showcases EURO stars Florian Wirtz, Jude Bellingham, and Pedri. And when arriving through the airport to Berlin, fans already sees from the plane greetings from adidas. Our goal is simple yet ambitious – to generate unparalleled attention and bring smiles to the faces of millions of fans. With over 2.5 million visitors expected in Berlin alone, there's no better medium than OOH to connect with and energize football enthusiasts. A big thank you to Marina Moguš; Josephine Walters; Irmgard Kellermann; Florian Amann, Matthias Fritz and so many more for pushing and driving this together with our partners in crime from Jung von Matt SPORTS; act.3; EssenceMediacom and MOVE it MEDIA. GmbH Would love to hear your thoughts! What is your favorite adidas spectacular for the EUROs? Share your feedback in the comments below👇. #adidas #EURO2024 #OutofHome #FootballFever Mathieu Sidokpohou; Bas van Dorp; Christian Leiser; Robert Zitzmann;Thomas Merz; Eva Backes;Ramona Raps
-
-
-
-
-
+1
2006/2008 vibes 😉
💯 Molecule Men for sure. They’re all really good, but that’s the dopest imho.
The only thing you can criticize is that no one will be able to see it all 👀😉 What an outstanding roll-out across all touchpoints 🙌
Viertelfinale! 💪 🖤❤️💛
Sehr schöne Kampagne. Ich möchte mir die Nationalmannschaft nicht in einem amerikanischen Trikot vorstellen, geschweige denn kaufen. Ihr macht es dem DFB echt schwer gerade. By the way: doof, dass das AWAY-Trikot nicht mehr lieferbar ist.... entgangener Gewinn oder wie heißt das nochmal?
Seeing all this great pictures, l’m currently dreaming about my time in 2008, when I was still in Switzerland helping to create an unforgettable adidas appearance🤩! My love for the three stripes has remained! Keep it up 👍
A successful and sensational variety of campaigns, dear Bjoern Jaeger. We at APA Brands Events Solutions are proud to be the producer and realisation partner of the one or other "GREAT" adidas staging.
Love it, thought we are playing soccer - not (American) football - though… 🇩🇪⚽️🥅🌈
VP Brand adidas Central Europe /// A highly driven, motivated and authentic business and people leader at adidas with strong leadership skills.
2mo...and for more details, check out my full interview with W&V: https://www.linkedin.com/posts/werben%26verkaufen_warum-adidas-zur-fu%C3%9Fball-em-so-stark-auf-activity-7211673613886726145-dib3?utm_source=share&utm_medium=member_desktop