Blad Norman’s Post

Dive into niche markets like never before with branded podcasts! Signal Hill Insights reveals an 8-point boost in brand affinity from these tailored audio experiences. It's more than just ads; it's about creating connections and bringing authentic stories to the right audience. #BrandedPodcasts #MarketingTrends2024

The podcasting industry is in full throttle, attracting buy-ins from big networks and corporations. How can the independent creator compete with the 'big guys' in today's marketplace? We have a few ideas to help indie podcasters rise above the competition in our latest post over at #PodcastTaxiBlog:

Evolution is inevitable, so we'll likely see more video podcasts 🎥 as the "traditional" version becomes “eyes optional”. 👁 The core principle is the same, with video bringing a more interactive and visually stimulating experience. It goes in line with dynamic content consumption habits of today: people listeners and viewers and participants at the same time. Because of its duality, video appeals to a more diverse audience, catering closer to their listening preferences. Throw in generative AI and its possible role in creating and editing all sorts of imagery and video, and you get a fertile ground for proliferation of video podcasting - and at a rapid pace, I might add. #podcasts #video #ai #media

Big news from Listen 👀 📣 After months behind-the-scenes, making waves with high-profile clients, we are excited to officially launch Labs! 🎙️✨ Labs is our flagship strategy offering, where we’ve packaged up the editorial and commercial insights we’ve gained from launching hundreds of podcasts into a new division that promises to be a hub for brands, agencies and creators. 🌐 Labs provides a bespoke approach with services ranging from content development to marketing and amplification. We’re thrilled to be making this move, giving clients exactly what they need in such a competitive market and leading the charge on innovation in the podcast industry. "It has quickly become clear that in such a competitive landscape, there is a huge demand for strategic guidance, and the results from our team’s work for the likes of Netflix and The Telegraph speaks for itself." 🚀 Josh Adley Listen MD on this launch… Read the full article in Podnews, or find out more at listenlabs.co.uk 🎧 #Podcast #PodcastNews #LatestFromListen

“16 of the top 30 podcasts in the final quarter of 2023 — more than half — were available as filmed videos, compared with just seven of the top 30 from that same period two years earlier.”It sure looks like my Visual Storytelling Today podcast was a video early adopter since 2017. Well, I had to justify the name ;) https://lnkd.in/e8GGyS9Q #podcasting #videopodcast #visualstorytelling

Its important to stay up to date so you can guide your clients questions on what’s the platform to record and edit your podcast. Check out this article breaking down the pros and cons of each of Garageband vs. Audacity. What recording platform do you recommend to your clients? Let us know in the comments 👇 https://lnkd.in/gh6mHQgD #podcastmanager #podcastingjobs #onlinejobs #podcastmanagement

As "A Christmas Story" plays for the 12th time over the holidays, consider this a great time of year to promote your company or organization on podcasts! #marketingandadvertising #branding #podcasting "The Nielsen 2023 Consumer Survey says one in five (21%) plan to listen to more podcasts in the next six to 12 months, a rate higher than any other media. For those that are already listening, the survey also points to stability as 71% said they plan to make no changes to their podcast habits." https://lnkd.in/ghKTVr2r

Calling all podcasters! The ASA is on the lookout for advertising and sponsorship messages that aren't properly disclosed within podcasts. You have until mid August before the ASA starts to crack down, and it will be (pod)casting a wide net, so now is the time to check you're comfortable with the measures you are using to ensure your commercial/promotional content is transparently disclosed. #podcast #podcastrules #medialaw

The current boom in podcasting growth is bringing big money and big business to the industry. How does the Indie podcaster survive? It's not only possible, but it's also possible to do it well. Find out how in #PodcastTaxi's latest post at https://buff.ly/3GvRJyy #podcasting #indiepodcasters 

Is a video podcast an oxymoron? The answer depends upon who you ask. To me as a relative dinasour the answer is a resounding yes. But to others - in particular younger listeners - 'watching' podcasts is natural and desirable. According to research from CUMULUS MEDIA in the US, 50% of people aged 18 - 34 prefer to consume podcasts as videos - whether or not they are fully watching. Added to which, YouTube is now significantly more popular than Apple or Spotify as a platform. My suspicion is that, video is good for enticing audiences but in the end podcasting belongs to audio - and not video. Anyway for more on this topic see this piece from The New York Times. https://lnkd.in/eWTpuW4w #podcasting #media